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  • Added for You - Changing Strategy Without Losing Your Customers - Three Vital Steps to Refining Your Strategy

    Create Your MIBAGs
    There are dreams, there are goals, and there are MIBAG’s. What’s a MIBAG? It’s an acronym for Magnificent, Inspiring, Bold, and Audacious Goals. In other words, it isn’t your normal everyday, dull, yawn-inducing goal.Example – let’s say your company has a problem with staff members continually arriving late, leaving the company short staffed at the start of many business days. Not only is this annoying personally, but it limits productivity, customer satisfaction, and morale. The typical way to address this problem would be to talk to those who are the primary offenders and see whether that will eliminate or reduce the problem. But, using the MIBAG process you would introduce a Magnificent, Inspiring, Bo
    high school teen, to the college student body by offering more sophisticated styles. Their intent was to grow up with their cus
    10 Questions to Ask Before Licensing Your Program
    Once you have several products or services that are selling quite well, your customer will begin to ask if you will permit others to use your product as the basis for training that they are doing. Or, if you are doing training or consulting, you may be asked if you'll train others to be a trainer using your system.This is the perfect opportunity for you to consider licensing your content or program. You've only got so many hours in the day, and if you have others delivering your content and/or requiring the purchase of your materials, your business will grow exponentially as a result.Here are some issues to think about as you consider licensing your content to others:1. What will you charge fo
    American Eagle Outfitters and Wet Seal Stores have issued statements about company turnarounds needed to cut sales loses. This kind of story occurs far too often: a business disconnects from their customers because the company either wants to sell to a larger customer base or they want to upgrade to a more prestigious look.

    The Strategy:

    The strategy may seem initially correct. Here are some examples:

    ==> Three years ago American Eagle decided to shift from its targeted customer, the high school teen, to the college student body by offering more sophisticated styles. Their intent was to grow up with their cust

    Define Your Position: Values, Ethics & Leadership
    Some call it wearing one’s heart on the sleeve; others call it wearing their emotions. If the discussion is of values and ethics, leaders must wear them openly, constantly encouraging, mentoring, and coaching others to operate within values-based and ethical standards the leader expresses. Values and ethics exist in a philosophical arena and often mistaken as the same. Values explain that who you are is what you were when. Ethics demonstrates values through behavior. This paper takes the position that values exist on a higher plane than ethics.Dr. Gyertson6 shares an insight on value and ethic sources. He says throughout human development, there are socio-cultural influences in family and tribe. In the time of
    kind of story occurs far too often: a business disconnects from their customers because the company either wants to sell to a larger customer base or they want to upgrade to a more prestigious look.

    The Strategy:

    The strategy may seem initially correct. Here are some examples:

    ==> Three years ago American Eagle decided to shift from its targeted customer, the high school teen, to the college student body by offering more sophisticated styles. Their intent was to grow up with their cus

    Presentation Pitfalls Series: Top 10 Content Mangement Mistakes
    Here, David Letterman style, are what I consider to be the Top 10 most common mistakes presenters make when organizing and preparing their content:10) Not setting the stage.An introduction should be more than just "Hello. Today we'll be discussing _____." If you just jump into the content without setting up the presentation, it can get you off to a jumpy, disjointed start. An introduction should give the audience a sense of who you are, what you're there to do, and what's in it for them to listen.9) Using ineffective notes.It's almost always wise to have some notes handy to make sure you don't forget anything important, but if your notes are hard to follow or are distracting for the audien
    larger customer base or they want to upgrade to a more prestigious look.

    The Strategy:

    The strategy may seem initially correct. Here are some examples:

    ==> Three years ago American Eagle decided to shift from its targeted customer, the high school teen, to the college student body by offering more sophisticated styles. Their intent was to grow up with their cus

    Enforcing The Law of Attraction - Making it Work
    There has been a building wave of interest in The Secret, the video produced by Rhonda Byrne and first released in March of 2006. I think those of us who have seen it would agree that it’s a compelling presentation.The “Law” is that your focused desire for a result will allow forces in the universe to drive that result to you. According to Wikipedia, William Walker Atkinson first used the phrase “law of attraction” in this sense about a hundred years ago. The actual inspiration for Rhonda Byrne’s video was reading in 2004 the book The Science of Getting Rich by Wallace Waddles, first published in 1910.As a coach, I hesitate to criticize anything that results in success. But, you don’t need an advanced p
    ly correct. Here are some examples:

    ==> Three years ago American Eagle decided to shift from its targeted customer, the high school teen, to the college student body by offering more sophisticated styles. Their intent was to grow up with their cus

    Looking for a Real Internet Business? Read On!
    Everyone dreams of working from home. Nowadays, with the booming popularity of the Internet and computers, it's become a little easier to realize that dream. Opportunities abound to make real money without leaving the shelter of your own house. What's more, many work-from-home jobs require a minimum of effort on your part. But the situation is definitely "Worker Beware." The truth is, many Internet businesses don't deliver what they promise. While they're not exactly scams, what they don't tell you is the multiple steps involved in actually making income. Often, the money has to travel through several levels of a pyramid before it reaches you- and if it gets there at all, it's certainly not the thousands
    high school teen, to the college student body by offering more sophisticated styles. Their intent was to grow up with their customers.

    ==> Wet Seal felt they had to react when competitor Forever 21 started to offer more trendy items. Wet Seal decided to distinguish itself by upgrading the quality of the products.

    ==> In an attempt to end a downturn in market share, McDonald's decided to upgrade their menu selections. They introduced higher priced specialties, super sizes, and upped prices on their traditional favorites.

    ==> Remember when Farmer Jack closed their stores for several days to go to everyday low pri

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