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    Making Direct Mail Work for Small Businesses
    If you own a small business, then you know the value of affordable and effective marketing. Unfortunately, many traditional and online advertising methods are becoming quite expensive. This article will explain direct mail guidelines and methods.Direct mail is an often over-looked method that can be very effective if executed properly. There are three guidelines to follow when conducting an effective direct mail campaign:tart development of their product
    Publicity: Five Tips for Calling a Reporter
    Always ask, “Is now a good time?”Deadlines in journalism are unrelenting and unforgiving. Using these as your first words after “hello” shows the reporter you’re sympathetic to her needs. It also ensures your pitch gets heard when the reporter is devoting proper attention.Your goal: attractIn your first contact with a reporter, don’t come off like a talking encyclopedia. Your job now is to attrac
    Entrepreneur’s looking for funding generally start with family and friends to raise needed capital to begin their business operations or start development of their product o
    Benefits of Virtual Assistance
    A virtual assistant is an individual who provides business services to other professionals. They're considered virtual because they perform their services from a remote location. Communications with their clients take place through telephone, fax, email, and snail mail. As a business owner, you can save time, money, and energy by hiring a virtual assistant. Best of all, you’ll have more time to do what you do best – running a
    generally start with family and friends to raise needed capital to begin their business operations or start development of their product
    The Myths of Career Change
    Chances are you already have many ideas about what it takes to successfully transition into a new career, even if you have never done it before. Some of those ideas might be useful – most probably are not. In this article I would like to expose The Myths of Career Change, which might actually be holding you back.MYTH #1: PASSION AND WORK ARE NOT COMPATIBLEIn fact, research shows the opposite to be true. Most succ
    iends to raise needed capital to begin their business operations or start development of their product
    Creative Offline Marketing - Final Part
    Novelty Items – You can put your message on t-shirts, hats, coffee mugs, pens and pencils, mouse pads, you name it. The trick is to have a compelling image or slogan. For example, a logo or business name is boring. But a clever message or picture with a web address will get noticed more and used more.Go to the “Edge” – Seth Godin talks about this in his book Free Prize Inside. Basically, the premise is that while your compe
    egin their business operations or start development of their product
    Forgivable Wickedness - How Can You Not Market Your Business
    We’ve all had those moments when we forget to say something about our business. Ooops! We missed a grand opportunity to invite a new customer, or remind an old customer of some wonderful new delicacy we wanted to share with them.You now have an opportunity to make a difference and do something about those oversights we’ll refer to as forgivable wickedness. Provided you promise to dip your fingers in the chocolate forgivenes
    tart development of their product or service. This is okay for raising a small amount of capital, but who do they turn to when they need to raise significant amounts of cap

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