formation. If the purpose of your website is to generate business, it must be updated regularly. Consider posting new articles, or your e-newsletter. Give people a reason to come back.

4) Their site is too busy.
With the costs of having someone design your website soaring, many business owners try to cram everything they can think of selling into one website. When customers go to visit the site, they are frustrated with not being able to quickly fin

Welcome to the new millennium. It is hard to imagine today that we could live without the internet and cellular technology or that twenty years ago people would have thought that WiFi had something to do with a really cool stereo system. Many business owners have tried to embrace the new technology and, without the proper knowledge, are failing miserably. It has been widely know that most commercial websites attract less than 10 unique visitors a day, and constantly lose money. Many of these same business owners consider this just a marketing tool and a “necessary evil” of doing business today, ignorant to the fact that they are making the critical mistakes that cause their own failure.

The following 10 mistakes are made by business owners on a daily basis, and silently suck money out of their pockets. Are you making these errors?

1) If you build it they will come.
A philosophy that worked well in the movie “Field Of Dreams”, but fails miserably in the internet world. With about as many internet sites online as we have people on the planet, it is almost impossible to find a website that has not have the proper marketing strategy. Imagine a mall filled with as billion stores, and your store has no sign. The search engines will overlook it and your customers will not find it.

2) All I have to do is optimize.
Search engine optimization does not work as it used to. Being guaranteed a top 2% placement in some keyword categories now will not even guarantee you being on the top 10 pages; forget the first page, which is the goal for all internet business people. Optimization is important, but you can’t just stop there.

3) They let there website become stale.
Visitors will not return to your website if nothing changes, and the search engines will ignore you if they know you don’t update your information. If the purpose of your website is to generate business, it must be updated regularly. Consider posting new articles, or your e-newsletter. Give people a reason to come back.

4) Their site is too busy.
With the costs of having someone design your website soaring, many business owners try to cram everything they can think of selling into one website. When customers go to visit the site, they are frustrated with not being able to quickly fin

stantly lose money. Many of these same business owners consider this just a marketing tool and a “necessary evil” of doing business today, ignorant to the fact that they are making the critical mistakes that cause their own failure.

The following 10 mistakes are made by business owners on a daily basis, and silently suck money out of their pockets. Are you making these errors?

1) If you build it they will come.
A philosophy that worked well in the movie “Field Of Dreams”, but fails miserably in the internet world. With about as many internet sites online as we have people on the planet, it is almost impossible to find a website that has not have the proper marketing strategy. Imagine a mall filled with as billion stores, and your store has no sign. The search engines will overlook it and your customers will not find it.

2) All I have to do is optimize.
Search engine optimization does not work as it used to. Being guaranteed a top 2% placement in some keyword categories now will not even guarantee you being on the top 10 pages; forget the first page, which is the goal for all internet business people. Optimization is important, but you can’t just stop there.

3) They let there website become stale.
Visitors will not return to your website if nothing changes, and the search engines will ignore you if they know you don’t update your information. If the purpose of your website is to generate business, it must be updated regularly. Consider posting new articles, or your e-newsletter. Give people a reason to come back.

4) Their site is too busy.
With the costs of having someone design your website soaring, many business owners try to cram everything they can think of selling into one website. When customers go to visit the site, they are frustrated with not being able to quickly fin

the movie “Field Of Dreams”, but fails miserably in the internet world. With about as many internet sites online as we have people on the planet, it is almost impossible to find a website that has not have the proper marketing strategy. Imagine a mall filled with as billion stores, and your store has no sign. The search engines will overlook it and your customers will not find it.

2) All I have to do is optimize.
Search engine optimization does not work as it used to. Being guaranteed a top 2% placement in some keyword categories now will not even guarantee you being on the top 10 pages; forget the first page, which is the goal for all internet business people. Optimization is important, but you can’t just stop there.

3) They let there website become stale.
Visitors will not return to your website if nothing changes, and the search engines will ignore you if they know you don’t update your information. If the purpose of your website is to generate business, it must be updated regularly. Consider posting new articles, or your e-newsletter. Give people a reason to come back.

4) Their site is too busy.
With the costs of having someone design your website soaring, many business owners try to cram everything they can think of selling into one website. When customers go to visit the site, they are frustrated with not being able to quickly fin

work as it used to. Being guaranteed a top 2% placement in some keyword categories now will not even guarantee you being on the top 10 pages; forget the first page, which is the goal for all internet business people. Optimization is important, but you can’t just stop there.

3) They let there website become stale.
Visitors will not return to your website if nothing changes, and the search engines will ignore you if they know you don’t update your information. If the purpose of your website is to generate business, it must be updated regularly. Consider posting new articles, or your e-newsletter. Give people a reason to come back.

4) Their site is too busy.
With the costs of having someone design your website soaring, many business owners try to cram everything they can think of selling into one website. When customers go to visit the site, they are frustrated with not being able to quickly fin

formation. If the purpose of your website is to generate business, it must be updated regularly. Consider posting new articles, or your e-newsletter. Give people a reason to come back.

4) Their site is too busy.
With the costs of having someone design your website soaring, many business owners try to cram everything they can think of selling into one website. When customers go to visit the site, they are frustrated with not being able to quickly find what they are looking for and “back” out of the site and look somewhere else. Two guidelines to follow are: Your customers must be able to find what they are looking for within 15 seconds of entering your site, and they should be able to get it/buy it within 3 clicks.

5) Their site loads too slowly.
Here in the 21st century, our attention span is extremely short. We must be able to get things quickly, or we move on to something else. If your site uses too many high resolution graphics, or takes too long to load, your customers will go somewhere else. I remember when it took 20 minutes to download a song. Today people would never wait 20 minutes to download anything. Alexa, a website that ranks other website categorizes a site that takes 1.4 seconds to load fast, 2.2 seconds average, and 2.8 seconds slow. Be aware of how quickly your customers can get to you. It is like trying to enter a store when the door is too heavy to move, you would just give up and go to the store next door.

6) There is no call to action.
When people visit your site and you don’t ask them to buy, they won’t. If you are running a “commercial” web site, make sure you ask your clients to do something. You wouldn’t introduce yourself to a new client and not ask their name, would you? Of course not. You first want to make sure you give them something for free, so that you can get to know them, and secondly, ask them to buy.

7) There is no plan.
This ties in closely to number 6. What is the purpose of your website? Are you a realtor? Than the purpose of your website may be to give your client tips so that your site positions you as an expert and the person to call when it comes to selling their home. The secondary purpose may be to post listings, or to link to the MLS site that posts your listings. With this in mind, you w