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Added for You - Gaining Real Business Value From Web 2.0
I'm fascinated by the growing list of organizations successfully using You Tube for a new kind of PR. Heard of the tie up between Diet Coke and Mentos, the Sony Bravia phenomenon or the Will it Blend? craze? If not, look them up on You Tube, you'll find these companies have secured millions of dollars worth of free publicity for the corporations behind them. Well, I say behind them, it usually starts by accident. Someone posts something that is fun to watch, it just happens to have your brand in it and if you’re lucky, it spreads.It’s successful because the audience believes it’s been made for their amusement, not for your publicity. And they believe this because it’s true.Engage Audiences on a New Level T
2. User-contributed content
Partially due to the the rise and mainstreaming of blogging, users have gone from passive consumers of website content to active participants who expect to be involved in the content on their favorite sites. In fact, sites that have failed to recognize this trend have fallen far behind newer competitors that offer these capabilities. A great example of this is Google's purchase of YouTube. Why, since Google already had a YouTube competitor in GoogleVideo, would Google spend
Trade show displays are the fastest and most effective ways to focus the attention of customers on your product. To yield positive results out of your investment you need to attract customers, and this requires eye-catching displays. And for this you don't have to make a huge investment, just go for used trade show displays. It is cost effective, though the buying process is bit long. Buying used trade show displays requires patience and perseverance because you have to beware of fake and useless displays. It is better to take the help of experts before buying the used displays.Only a few aspects of the display matter when it comes to serious business. Be sure that your used trade show displays look professional so that they can enhance
While our peers in the Internet industry are already growing tired of the discussion, I find that many of clients are just beginning to understand how they can benefit from these ideas.
So, what does our industry mean when we talk about Web 2.0? The underlying, fundamental concept is simple:
It's about the user.
User-centered content, functionality and technology is at the heart of Web 2.0. In fact, the rise of the website user as an active participant in a site's content and community is the cornerstone of the shift from the original web model to second generation ideas and methods. The following characteristics largely define this new era of websites:
1. User-enhanced content
Everyone loves Amazon -- you can find just about anything there and purchase it in "one-click". But without the innumerable bits of user-added information like product ratings, reviews, rankings, etc, Amazon would be just another eCommerce site. By harnessing the value of their users, Amazon has transformed itself into an incredible source of information, and, in the process, has set the bar high for would-be competitors.
This user-extended value concept can also be seen in the best blogs and socially-focused news sites like Slashdot, Daily Kos, TechCrunch, (and to a lesser degree, Digg), where half (if not more) of the value of sites is in the comments themselves. The appeal is audience-centered, as users carry on lively (ahem) debates, refine and/or rebut the points made in original posts.
Key features of user-added value include:
* Comments - accepting comments from site users
* Ratings - allowing users to rate an item or story according to their perception of its value
* Ranking (based on user feedback or tracking - what the most popular stories are, most popular search terms, etc.
* Tagging - adding information to a given item on a site by adding tags/labels that help clarify or categorize the site's content
2. User-contributed content
Partially due to the the rise and mainstreaming of blogging, users have gone from passive consumers of website content to active participants who expect to be involved in the content on their favorite sites. In fact, sites that have failed to recognize this trend have fallen far behind newer competitors that offer these capabilities. A great example of this is Google's purchase of YouTube. Why, since Google already had a YouTube competitor in GoogleVideo, would Google spend
Spending so much time reviewing CVs from people who are clearly in need of guidance is very frustrating. Why isn't it obvious to them that their CV won't work? Can't they see it's too long winded and boring?Of course the answer lies in the fact that they only have their own CV to consider and it's a matter of pride - and quite fascinating to them - to be able to fill 7 pages all about themselves.But does anyone else really care? Who needs that level of detail to decide whether an interview should be offered? My own tolerance of unnecessary detail is very limited and confronted by lots of stuff I don't want or need to know, I generally switch off.What these people are missing is the fact that the CV is not there to
It's about the user.
User-centered content, functionality and technology is at the heart of Web 2.0. In fact, the rise of the website user as an active participant in a site's content and community is the cornerstone of the shift from the original web model to second generation ideas and methods. The following characteristics largely define this new era of websites:
1. User-enhanced content
Everyone loves Amazon -- you can find just about anything there and purchase it in "one-click". But without the innumerable bits of user-added information like product ratings, reviews, rankings, etc, Amazon would be just another eCommerce site. By harnessing the value of their users, Amazon has transformed itself into an incredible source of information, and, in the process, has set the bar high for would-be competitors.
This user-extended value concept can also be seen in the best blogs and socially-focused news sites like Slashdot, Daily Kos, TechCrunch, (and to a lesser degree, Digg), where half (if not more) of the value of sites is in the comments themselves. The appeal is audience-centered, as users carry on lively (ahem) debates, refine and/or rebut the points made in original posts.
Key features of user-added value include:
* Comments - accepting comments from site users
* Ratings - allowing users to rate an item or story according to their perception of its value
* Ranking (based on user feedback or tracking - what the most popular stories are, most popular search terms, etc.
* Tagging - adding information to a given item on a site by adding tags/labels that help clarify or categorize the site's content
2. User-contributed content
Partially due to the the rise and mainstreaming of blogging, users have gone from passive consumers of website content to active participants who expect to be involved in the content on their favorite sites. In fact, sites that have failed to recognize this trend have fallen far behind newer competitors that offer these capabilities. A great example of this is Google's purchase of YouTube. Why, since Google already had a YouTube competitor in GoogleVideo, would Google spend
When you decide to build an Alarm Company from the ground up, there are many considerations that one must take into account. As there are few places to turn where all the needed information is under one roof, you may find yourself speaking to many experts in individual aspects of business and alarm company operations. After a great amount of information is gathered, you can then begin to put the puzzle together.The inherent problem with this approach is that the information taught by one was not designed to flow with the information taught by another, and you end up putting out many fires, at a time that you should be learning how to prevent them.Begin by asking yourself some of the following questions:Do I join an
This user-extended value concept can also be seen in the best blogs and socially-focused news sites like Slashdot, Daily Kos, TechCrunch, (and to a lesser degree, Digg), where half (if not more) of the value of sites is in the comments themselves. The appeal is audience-centered, as users carry on lively (ahem) debates, refine and/or rebut the points made in original posts.
Key features of user-added value include:
* Comments - accepting comments from site users
* Ratings - allowing users to rate an item or story according to their perception of its value
* Ranking (based on user feedback or tracking - what the most popular stories are, most popular search terms, etc.
* Tagging - adding information to a given item on a site by adding tags/labels that help clarify or categorize the site's content
2. User-contributed content
Partially due to the the rise and mainstreaming of blogging, users have gone from passive consumers of website content to active participants who expect to be involved in the content on their favorite sites. In fact, sites that have failed to recognize this trend have fallen far behind newer competitors that offer these capabilities. A great example of this is Google's purchase of YouTube. Why, since Google already had a YouTube competitor in GoogleVideo, would Google spend
Imagine a team meeting around a conference-room table. They are reviewing progress and making plans. Charts are reviewed, slides are projected, documents are handed out, and calculations are made. Now imagine that standing in the middle of the conference-room table is a great big moose.No one says a word about the moose. Everyone carries on polite and earnest conversation as if this situation is very normal. Meanwhile the moose is eating papers at one end of the table while plopping out moose pies at the other end of the table splattering a few participants' business suits. Team members are passing papers around the moose's legs. They shift in their chairs to make eye contact with each other under the moose's belly or to see past it to
Key features of user-added value include:
* Comments - accepting comments from site users
* Ratings - allowing users to rate an item or story according to their perception of its value
* Ranking (based on user feedback or tracking - what the most popular stories are, most popular search terms, etc.
* Tagging - adding information to a given item on a site by adding tags/labels that help clarify or categorize the site's content
2. User-contributed content
Partially due to the the rise and mainstreaming of blogging, users have gone from passive consumers of website content to active participants who expect to be involved in the content on their favorite sites. In fact, sites that have failed to recognize this trend have fallen far behind newer competitors that offer these capabilities. A great example of this is Google's purchase of YouTube. Why, since Google already had a YouTube competitor in GoogleVideo, would Google spend
In January 2003 The Cleveland Plain Dealer ran this headline – “Ohio lost 200,000 manufacturing jobs”. They blamed competition from India and China.In a recent article, Business Week discussed how Call Centers are being sent off shore, sending 10s of thousands of jobs overseas. Dell, Citigroup, Microsoft, General Electric and others major corporations now have oversea call centers.Microsoft and GE have one of the world’s most productive research and development centers in IndiaCompanies such are Ford, GM and Mercedes have built or off-shored entire plants to China.Tata India has one of the world’s largest and highly trained programming staffs.Accountants are next to feel the heat from off shore competition. A
2. User-contributed content
Partially due to the the rise and mainstreaming of blogging, users have gone from passive consumers of website content to active participants who expect to be involved in the content on their favorite sites. In fact, sites that have failed to recognize this trend have fallen far behind newer competitors that offer these capabilities. A great example of this is Google's purchase of YouTube. Why, since Google already had a YouTube competitor in GoogleVideo, would Google spend money to essentially create what they already had? Simple. YouTube made it so much easier for users to upload and contribute their own content that YouTube quickly became the defacto site for video upload and sharing.
Other sites that enable (even rely on) user-contributed content include Wikipedia, photo-sharing site Flickr (and its dozens of copycats), many politically-focused news/blog sites like Free Republic and Daily Kos, and of course, MySpace which is nothing without the contributions of its huge userbase.
A great hybrid model of user-contributed content with is NewsVine, where users suggest "official" news stories for promotion to the main page, create their own original content for inclusion side-by-side with the "official" news stories, and debate the value/accuracy/relevancy of all these stories.
Key features of user-contributed content include:
* Wikis
* Blogging
* Photo and Video upload
* User-suggested or promoted content
3. User-focused technology and functionality
The days of the "walled garden" are over. Users want and expect access to your site's information and data in ways previously unimaginable. From the simple (RSS feeds) to the complex (APIs), users expect to be provided with methods to get to your site's content and functionality. After all, it's often their own content and data they're after.
Users also expect that the site's user experience is going to be as advanced and smooth as possible. Page content and functionality that might be clickable, draggable or otherwise interactive should be. Users that have grown accustomed to the seamless experience of working with Google Maps or Flickr's slideshows expect similar interface conventions everywhere they go.
Key features of User-focused technology and functionality include:
* RSS Feeds for content syndication and aggregation
* Site API for remote interoperability with site functionality and data
* SaaS - Software as a Service
* AJAX or similar user interface conventions
4. Community/Social Networking
In addition to being able to interact with data and information in new ways, users want to be able to make meaningful
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