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    number - but a services business?

    Intrigued by this phenomenon, I dug a bit deeper. Not only did 30% of businesses not want to give out names on the telephone, but also not on

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    A short while back I was undertaking some sales development work for a client and as part of the assignment I undertook to build them a specific target list of CEOs and business owners in the services sector; generally small to medium sized businesses whose Unique Selling Proposition centres on their service quality and customer relationships.

    As the results came back from my initial telephone and internet trawl, I was astounded to see the number of service businesses adopting a ‘no names’ policy! Now if you are the CEO of a large pharmaceutical company with links to organisations who do animal testing, I can readily understand why your company might be reticent about handing out the CEO’s name and telephone number - but a services business?

    Intrigued by this phenomenon, I dug a bit deeper. Not only did 30% of businesses not want to give out names on the telephone, but also not onc

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    ers in the services sector; generally small to medium sized businesses whose Unique Selling Proposition centres on their service quality and customer relationships.

    As the results came back from my initial telephone and internet trawl, I was astounded to see the number of service businesses adopting a ‘no names’ policy! Now if you are the CEO of a large pharmaceutical company with links to organisations who do animal testing, I can readily understand why your company might be reticent about handing out the CEO’s name and telephone number - but a services business?

    Intrigued by this phenomenon, I dug a bit deeper. Not only did 30% of businesses not want to give out names on the telephone, but also not on

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    ults came back from my initial telephone and internet trawl, I was astounded to see the number of service businesses adopting a ‘no names’ policy! Now if you are the CEO of a large pharmaceutical company with links to organisations who do animal testing, I can readily understand why your company might be reticent about handing out the CEO’s name and telephone number - but a services business?

    Intrigued by this phenomenon, I dug a bit deeper. Not only did 30% of businesses not want to give out names on the telephone, but also not on

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    pharmaceutical company with links to organisations who do animal testing, I can readily understand why your company might be reticent about handing out the CEO’s name and telephone number - but a services business?

    Intrigued by this phenomenon, I dug a bit deeper. Not only did 30% of businesses not want to give out names on the telephone, but also not on

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    number - but a services business?

    Intrigued by this phenomenon, I dug a bit deeper. Not only did 30% of businesses not want to give out names on the telephone, but also not once did the young lady (usually) on the other end of the line ask if I was either an existing customer or a prospective new one. So here was a service or sales opportunity lost, not to mention the possibility that I was a disgruntled customer with a problem to resolve – or it seems in a large number of companies, not resolve.

    I then had a deeper look at a sample of the companies’ web sites; not one web site from this group had any personal contact details on at all – I might as well have been trying to contact Martians for all the human presence available. The contact details supplied ranged from the usual anonymous ‘info@’, to ‘sales@’, ‘enquiries@’ which we see frequently, to perhaps the least appealing I hav

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