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Added for You - Customer Loyalty is Coffee Shop Loyalty - The Perfect Blend
The nature of small business is that some will fail to thrive. When that happens, the owner is generally eager to sell off the inventory as quickly and with as little effort as possible. Generally the goal is to just be done with everything associated with their business. They want to move on to new and different things with their life. When you open a dollar store this situation can present a great buying opportunity.When these sell-off situations arise you are in the position to create a win-win for all involved. For you it is the opportunity to purcha
There are few places in today's 'Big Brother' world you can go without encountering CCTV cameras. For good or bad, they are here to stay. There is no doubt that covert and overt CCTV cameras play an important part in reducing crime and enhancing safety but do we need so many?The short answer is 'NO' especially when CCTV cameras are used for crime prevention and detection. In terms of crime prevention or deterrent value we might use more CCTV cameras in a highly visible way. High presence CCTV is a valuable security tool. The very presence of CCTV (Closed
So you do not follow a sporting club; wear only Dior; drive a BMW. You wear whatever you feel like, watch all sorts of sports and drive a car you liked at the time of purchase; not because of its make, you just liked it. As I mentioned in our last article there are many types of loyalty besides brand, sport or club loyalty. Today we will explore one of the most important types of loyalty. One which I call: 'coffee shop loyalty'. This is not to be confused with loyalty programs which must by default be a keen topic of discussion.
Massive, free advertising
Many of us have a favourite coffee shop. We go there week after week. We meet our friends there; we may take business associates there. Not only do we offer the owner repeat custom, we bring friends along. By bringing business associates for coffee we are, in effect, recommending the shop as a good place to visit to the broader community. This increase in custom costs the coffee shop owner not one single dollar. The owner potentially acquires well-populated chains of customers from your friends and business associates through a single alliance; you. He pays you nothing.
This is massive, free advertising. You must ponder its success and the reasons for its success frequently. Can we find the secret recipe? To tell the truth, there is no one single and global solution. There are many aspects to 'coffee club loyalty' because we see people sitting, chatting, drinking and enjoying themselves at crowded coffee shops all across town. Examine those that you see often-crowded; examine even more closely those that seem to have a few less patrons than the others.
Getting it right
Why scrutinize empty shops? Surely we want to see what the good ones are doing to keep such repeat crowds sitting at their tables? Absolutely right! But is it not equally important to see if we can find out what the empty ones do, don't do, in order to remain empty? They are so regularly empty; it must be planned so it is up to us to see what they have in their plan. We will leave it out of our planning.
Gather information about people
Gathering information about people is just as important as gathering information about the goods we sell or the services we supply. So how do we start, remembering the budget for research is small? Think back for a moment to your favourite coffee shop and see if we can get some sort of criteria which we could use to plan for a successful coffee shop. See if we can stretch this to our online store. Make mental notes next time you are there. Better still take pen and paper. Ask a few of the regular customers why they keep coming back. Do this over several visits so that you can have time to analyse the thoughts of other customers and formulate more focussed questions for yourself. Do you see patterns emerging? I bet you do. Are you going there this week?
Staff turnover is typically high in coffee shops. My favourite shop has a high turnover too but the staff are always friendly, happy, courteous, know how to react with patrons from a large number of different backgrounds. The owner must look after staff as well as patrons. New staff quickly learn your name. Service is brisk, efficient, and reliable. There is nothing particularly expensive or outstanding about the d?cor. It is comfortable, rather than modern. Many regulars come several times each week and stay for much longer than it takes to drink a cup of coffee. There is nothing special about pricing. The menu is fairly static; functional. They occasionally run a special night such as their birthday party or to promote a local band. The owners are always mingling with patrons. It is in a good location; a lot of foot traffic, close to other shops and has parking near by. And that is about it. I will be there again next
The food services industry has developed a lot during these past years, mainly because it is essential for restaurants to work proficiently by stocking restaurant equipment and supplies to meet every possible customer demand. Restaurant equipment is indispensable when it comes to preparing, storing and serving food and beverages therefore good management and suitable supplies and equipment are required to allow for a perfectly working restaurant.Appliances such as refrigerators, food processors, dishwashers and cutlery need to be constantly maintained an
This is massive, free advertising. You must ponder its success and the reasons for its success frequently. Can we find the secret recipe? To tell the truth, there is no one single and global solution. There are many aspects to 'coffee club loyalty' because we see people sitting, chatting, drinking and enjoying themselves at crowded coffee shops all across town. Examine those that you see often-crowded; examine even more closely those that seem to have a few less patrons than the others.
Getting it right
Why scrutinize empty shops? Surely we want to see what the good ones are doing to keep such repeat crowds sitting at their tables? Absolutely right! But is it not equally important to see if we can find out what the empty ones do, don't do, in order to remain empty? They are so regularly empty; it must be planned so it is up to us to see what they have in their plan. We will leave it out of our planning.
Gather information about people
Gathering information about people is just as important as gathering information about the goods we sell or the services we supply. So how do we start, remembering the budget for research is small? Think back for a moment to your favourite coffee shop and see if we can get some sort of criteria which we could use to plan for a successful coffee shop. See if we can stretch this to our online store. Make mental notes next time you are there. Better still take pen and paper. Ask a few of the regular customers why they keep coming back. Do this over several visits so that you can have time to analyse the thoughts of other customers and formulate more focussed questions for yourself. Do you see patterns emerging? I bet you do. Are you going there this week?
Staff turnover is typically high in coffee shops. My favourite shop has a high turnover too but the staff are always friendly, happy, courteous, know how to react with patrons from a large number of different backgrounds. The owner must look after staff as well as patrons. New staff quickly learn your name. Service is brisk, efficient, and reliable. There is nothing particularly expensive or outstanding about the d?cor. It is comfortable, rather than modern. Many regulars come several times each week and stay for much longer than it takes to drink a cup of coffee. There is nothing special about pricing. The menu is fairly static; functional. They occasionally run a special night such as their birthday party or to promote a local band. The owners are always mingling with patrons. It is in a good location; a lot of foot traffic, close to other shops and has parking near by. And that is about it. I will be there again nex
Thousands of teams are formed in businesses around the world each day. And most of those teams flounder unnecessarily for too long and some flounder forever). There is one simple practice that can improve the results of most any team, whether formed for a short project or as a new working unit. That practice is team chartering.The team charter is a document that serves as both guidance and a roadmap for any team’s success. When used most effectively, this tool clarifies the purpose for the team's existence and documents the agreements amongst the tea
Getting it right
Why scrutinize empty shops? Surely we want to see what the good ones are doing to keep such repeat crowds sitting at their tables? Absolutely right! But is it not equally important to see if we can find out what the empty ones do, don't do, in order to remain empty? They are so regularly empty; it must be planned so it is up to us to see what they have in their plan. We will leave it out of our planning.
Gather information about people
Gathering information about people is just as important as gathering information about the goods we sell or the services we supply. So how do we start, remembering the budget for research is small? Think back for a moment to your favourite coffee shop and see if we can get some sort of criteria which we could use to plan for a successful coffee shop. See if we can stretch this to our online store. Make mental notes next time you are there. Better still take pen and paper. Ask a few of the regular customers why they keep coming back. Do this over several visits so that you can have time to analyse the thoughts of other customers and formulate more focussed questions for yourself. Do you see patterns emerging? I bet you do. Are you going there this week?
Staff turnover is typically high in coffee shops. My favourite shop has a high turnover too but the staff are always friendly, happy, courteous, know how to react with patrons from a large number of different backgrounds. The owner must look after staff as well as patrons. New staff quickly learn your name. Service is brisk, efficient, and reliable. There is nothing particularly expensive or outstanding about the d?cor. It is comfortable, rather than modern. Many regulars come several times each week and stay for much longer than it takes to drink a cup of coffee. There is nothing special about pricing. The menu is fairly static; functional. They occasionally run a special night such as their birthday party or to promote a local band. The owners are always mingling with patrons. It is in a good location; a lot of foot traffic, close to other shops and has parking near by. And that is about it. I will be there again nex
Corporate blogging makes it possible for people within an organization to communicate with one another by blogging and form communities around projects, products and other areas of common interest. Over the years, several best practices in corporate blogging have evolved.Corporate blogs are primarily of two kinds internal and external. Internal blogs refer to blogs within the organization that operate behind a firewall. Some organizations have only a single blog to update employees about the latest news and changes implemented. This is far easier to mana
Staff turnover is typically high in coffee shops. My favourite shop has a high turnover too but the staff are always friendly, happy, courteous, know how to react with patrons from a large number of different backgrounds. The owner must look after staff as well as patrons. New staff quickly learn your name. Service is brisk, efficient, and reliable. There is nothing particularly expensive or outstanding about the d?cor. It is comfortable, rather than modern. Many regulars come several times each week and stay for much longer than it takes to drink a cup of coffee. There is nothing special about pricing. The menu is fairly static; functional. They occasionally run a special night such as their birthday party or to promote a local band. The owners are always mingling with patrons. It is in a good location; a lot of foot traffic, close to other shops and has parking near by. And that is about it. I will be there again nex
I was involved with network marketing in 1996. Although I made some money, it was nothing to brag about. I had to keep my day job.But that led me to self-development. Because in order for me to make serious money in any business, I had to improve my skills and capabilities. What I learned through college was mastering performance skills—but what I lacked was success skills.Skills such as communicating, developing high character, and critical thinking were not in my repertoire. I knew how to make money on the job, but I was success-challenged
Doing what corporate giants do
You are now doing just what the big corporations discussed previously are doing. The budget is slightly different. You are finding out what customers do and do not like. When we set up a store online we tend to forget that our customers will be the very people we talk to at the coffee shop. Online customers are coffee shop customers too. They know what makes them leave or stay; buy or not. Your own friends are an equally valuable source of information. Ask them too.
Getting the right blend is the key to 'coffee shop loyalty'; it is the key to online success.
Paul Hathaway ©2005
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