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Added for You - Using the Power of Client Testimonials to Grow Your Business
What Come After Business Incorporation timonials a great deal more credibility. (Let’s assume I have written a glowing
testimonial for someone whose services I use. Now compare the impact of these two testimonial
signatures: “A.S., Coach” or Alicia Smith, Business Coach and DISC Ninja;
Alicia@aliciasmith.com. The second is far more powerful.)After you have completed the business incorporation process, don't expect that your work is done. Actually, the real work is just starting. Being a corporation means that you are not the center of the business anymore. You have your partners, stockholders, and shareholders to think about. In addition, you have to continue providing service to your clients without a dip in quality. But your first order of business after the business incorporation process is producing your corporate kit.Corporate kits are essential for a start-up incorporated business. These kits contain every legal papers documenting the DON’T (ever) use fictional testimonials because they can destroy your credibility. DO utilize honest (verbatim) testimonials that speak to what your potential clients will most want to kn Shipping Companies: Big and Small Client testimonials are one of the most powerful marketing tools coaches can use. Did you know that they can help you attract new clients, increase customer confidence and generate a positive “buzz” about you and your services? (Actually, those are just a few of their marketing uses.)If you have tried shipping your goods, furniture, products, items or anything for that matter, you might have found yourself, at one point in time, looking around for the best shipping companies around. You might have asked from your friends, co-workers or relatives about their experiences – whether good or bad, with their shipping companies of choice.There are many shipping companies around, which offer various shipping services. There are minor players in the shipping industry that caters to a niche market. Some shipping companies specialize in furniture shipping, car shipping, motor shipping and man Human nature gives testimonials such power because we love discovering what one person thinks of another – even when it’s positive! It’s the same dynamic that makes gossip so hard to resist. As a professional coach, you want the positive “gossip” that testimonials provide because you can use that information to promote yourself, your services and products, to call attention to your strengths and to distinguish yourself from your competitors. Testimonials also are powerful because they are first-person accounts: when a client makes a positive statement about you and backs it up with his or her name and contact information, it enhances your credibility. In addition, written testimonials are fabulously flexible. They can be used powerfully on your website, in printed and electronic promotional materials, following the signature line of your emails and in many other ways and places. Once you have obtained testimonials from your clients, you will think of a hundred ways to use them! Now that we have established the value of client testimonials, here are a few dos and don’ts to guide you as you obtain and use them to grow your business. DO let your clients know the benefits to them of providing testimonials that will be used on your website(s), such as: - increased exposure for their business, thanks to internet serendipity; - increased website traffic and/or business for them, generated by a link from your website to theirs; - enhanced standing among search engines, due to more internet exposure; and - that genuinely warm feeling that comes from helping another “solopreneur”! DO obtain your clients’ permission to use their full name and email address because it will give their testimonials a great deal more credibility. (Let’s assume I have written a glowing testimonial for someone whose services I use. Now compare the impact of these two testimonial signatures: “A.S., Coach” or Alicia Smith, Business Coach and DISC Ninja; Alicia@aliciasmith.com. The second is far more powerful.) DON’T (ever) use fictional testimonials because they can destroy your credibility. DO utilize honest (verbatim) testimonials that speak to what your potential clients will most want to kno Accounts Receivable Outsourcing want the positive “gossip” that testimonials provide because you can use that information to promote yourself, your services and products, to call attention to your strengths and to distinguish yourself from your competitors.Accounts Receivable factoring is a process that enables a small business to sell off its invoices and other Account Receivables to a financing company. The financing company purchases these invoices at a discounted rate, gives the cash to the business and, when the due date of the invoice arrives, it collects the cash from the customer at the face value of the invoice. The company can collect the cash itself or outsource the work to another company that specializes in cash collection services.The Outsourcing company first carries out what can be termed as an image capture. This means that as soon as a pu Testimonials also are powerful because they are first-person accounts: when a client makes a positive statement about you and backs it up with his or her name and contact information, it enhances your credibility. In addition, written testimonials are fabulously flexible. They can be used powerfully on your website, in printed and electronic promotional materials, following the signature line of your emails and in many other ways and places. Once you have obtained testimonials from your clients, you will think of a hundred ways to use them! Now that we have established the value of client testimonials, here are a few dos and don’ts to guide you as you obtain and use them to grow your business. DO let your clients know the benefits to them of providing testimonials that will be used on your website(s), such as: - increased exposure for their business, thanks to internet serendipity; - increased website traffic and/or business for them, generated by a link from your website to theirs; - enhanced standing among search engines, due to more internet exposure; and - that genuinely warm feeling that comes from helping another “solopreneur”! DO obtain your clients’ permission to use their full name and email address because it will give their testimonials a great deal more credibility. (Let’s assume I have written a glowing testimonial for someone whose services I use. Now compare the impact of these two testimonial signatures: “A.S., Coach” or Alicia Smith, Business Coach and DISC Ninja; Alicia@aliciasmith.com. The second is far more powerful.) DON’T (ever) use fictional testimonials because they can destroy your credibility. DO utilize honest (verbatim) testimonials that speak to what your potential clients will most want to kn Data Mining Models - Tom's Ten Data Tips ey can be used powerfully on your website, in printed and electronic promotional materials, following the signature line of your emails and in many other ways and places. Once you have obtained testimonials from your clients, you will think of a hundred ways to use them!What is a model? A model is a purposeful simplification of reality. Models can take on many forms. A built-to-scale look alike, a mathematical equation, a spreadsheet, or a person, a scene, and many other forms. In all cases, the model uses only part of reality, that’s why it’s a simplification. And in all cases, the way one reduces the complexity of real life, is chosen with a purpose. The purpose is to focus on particular characteristics, at the expense of losing extraneous detail.If you ask my son, Carmen Elektra is the ultimate model. She replaces a Now that we have established the value of client testimonials, here are a few dos and don’ts to guide you as you obtain and use them to grow your business. DO let your clients know the benefits to them of providing testimonials that will be used on your website(s), such as: - increased exposure for their business, thanks to internet serendipity; - increased website traffic and/or business for them, generated by a link from your website to theirs; - enhanced standing among search engines, due to more internet exposure; and - that genuinely warm feeling that comes from helping another “solopreneur”! DO obtain your clients’ permission to use their full name and email address because it will give their testimonials a great deal more credibility. (Let’s assume I have written a glowing testimonial for someone whose services I use. Now compare the impact of these two testimonial signatures: “A.S., Coach” or Alicia Smith, Business Coach and DISC Ninja; Alicia@aliciasmith.com. The second is far more powerful.) DON’T (ever) use fictional testimonials because they can destroy your credibility. DO utilize honest (verbatim) testimonials that speak to what your potential clients will most want to kn 3 Lessons From My Levi's that will be used on your website(s), such as:One of the things I like about giving presentations to companies is meeting a new group of people and exchanging ideas with them. After a recent talk, several attendees and I had a great discussion about the power of branding.Later while changing my clothes, I was reminded how Levi Strauss & Company is one of the best in the business at branding. Just before I stuck my legs in the jeans I noticed a printed message on the outside of the inside flap of the pocket. From this short note, I’ve pulled three lessons that can maximize your brand.Be Different: Often when you buy clothe - increased exposure for their business, thanks to internet serendipity; - increased website traffic and/or business for them, generated by a link from your website to theirs; - enhanced standing among search engines, due to more internet exposure; and - that genuinely warm feeling that comes from helping another “solopreneur”! DO obtain your clients’ permission to use their full name and email address because it will give their testimonials a great deal more credibility. (Let’s assume I have written a glowing testimonial for someone whose services I use. Now compare the impact of these two testimonial signatures: “A.S., Coach” or Alicia Smith, Business Coach and DISC Ninja; Alicia@aliciasmith.com. The second is far more powerful.) DON’T (ever) use fictional testimonials because they can destroy your credibility. DO utilize honest (verbatim) testimonials that speak to what your potential clients will most want to kn How to Get Paid timonials a great deal more credibility. (Let’s assume I have written a glowing
testimonial for someone whose services I use. Now compare the impact of these two testimonial
signatures: “A.S., Coach” or Alicia Smith, Business Coach and DISC Ninja;
Alicia@aliciasmith.com. The second is far more powerful.)When I first started my business, a colleague suggested to me that I bill my clients based on the results I created for them. It was an appealing idea at the time - after all, who wouldn't take me up on that offer, and so long as I performed, I'd get paid. Sounds too good to be true? It probably is. Here's an article that discusses charging models and why being paid on results, popular as this is becoming, may not be your best option.I'm currently reading Alan Weiss's book - "Million Dollar Consulting", in which he has a section dedicated to payment models. (Highly recommended book, by the way, although DON’T (ever) use fictional testimonials because they can destroy your credibility. DO utilize honest (verbatim) testimonials that speak to what your potential clients will most want to know about you, including (but not limited to!) why you are such a fantastic coach and why you, your services and your products are so special. DO store your client testimonials in a Word document or Excel database so that you can find them easily. You may want to organize them by client name, service or product. The next step is to obtain testimonials from your clients. Here are the basic steps and some questions to get you started. Begin by sending your clients a friendly email stating that you are seeking a testimonial you can use in your marketing. Personalize your communication as much as possible. For example, your letter may begin, “Dear Jim: Last December, you participated in my teleclass, (name of class). I certainly hope you found the class to be helpful. Because I am revamping my marketing materials, I am writing to ask you a favor: I would deeply appreciate it if you would take a few minutes to answer the questions below.” (Be sure to work into your letter the benefits to these clients of providing testimonials that will be used on your website.) You may want to ask your clients some or all of the following questions and to customize each email with the name of the product or service the client purchased. When a client has purchased more than one product or service, send a separate email request for each. - What first attracted you to (name the teleclass, internet course, product or service the client purchased) and why did you decide to purchase it? - What was the most beneficial tool, concept or idea that you gained from (the product or service)? - How are you currently utilizing (the product or service in your business and/or life)? - Has it saved you and your business time, money or energy? If so, in what way(s)? - Why would you recommend (the product or service) to your associates, colleagues or clients? - What would you like to say to someone who is considering purchasing (the product or service)? You now have the basic information y
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