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  • Added for You - 10 'Psychological Triggers' To Get Your Prospects To Click

    5 Postage and Packaging Tips to Increase Customer Satisfaction
    One can increase one customer’s satisfaction after an order has been placed, even though the customer is yet to receive their order thru the post.Creation and satisfaction of customersIt happens with everyone. You go to ebay, you choose a product and then you pay through your credit card or thru Paypal account. You give your shipping address and then wait…You are not very sure if the product is going to arrive or not. One is not sure if the product
    /p>

    2. Make a discount offer on your banner ad. People are always looking for good deals. You could offer a percentage discount, dollar discount, buy one get one free discount, etc. But do always remember to justif

    The Applications of PowerPoint Presentation Compression
    PowerPoint presentations can be informative and eye-catching, conveying information in a unique and memorable way. Unfortunately, most PowerPoint presentations are also very large files that can cause major sending, storage and bandwidth issues.PowerPoint compression tools offer a way to more easily distribute large PowerPoint presentations without sacrificing image quality or content. But in how many ways can a compressed PowerPoint presentation be used? Consid
    Copyright 2004 Crispian Lye

    Are banner ads dead?

    Well, contrary to popular belief, banner ads are NOT dead, and can produce a significant amount of traffic, IF you know how to make them work.

    The best sort of banner is a simple 'invisible' banner popularized by Scott Covert with a direct response type, benefit laden headline that blends in and looks like part of the webpage instead of a blatant banner that screams 'banner ad!'.

    Note: Avoid flash, gaudy graphics and colors at all cost.

    Now, check out my top 10 'Psychological Triggers' to get that elusive banner 'clickthrough'.

    1. The words on your banner should 'hook' and lure the reader to take action. Adjectives are known to be very attractive,words like scorching, starving, sizzling, powerful, etc. The words you use should really accentuate the benefits in your offer.

    2. Make a discount offer on your banner ad. People are always looking for good deals. You could offer a percentage discount, dollar discount, buy one get one free discount, etc. But do always remember to justify

    The Seven Deadly Business Sins
    During my years in the corporate world and as a coach I’ve found seven practices that can adversely affect any business. It’s my Top Seven Business Sins list. These sins are not the mortal sins spoken of in religious doctrine. They won’t condemn you to an eternity of torment. They can, however, be fatal. Fatal to your business, that is. Many business owners believe that they won’t get punished unless they get caught. But, if you commit these sins, by the time you reali
    sort of banner is a simple 'invisible' banner popularized by Scott Covert with a direct response type, benefit laden headline that blends in and looks like part of the webpage instead of a blatant banner that screams 'banner ad!'.

    Note: Avoid flash, gaudy graphics and colors at all cost.

    Now, check out my top 10 'Psychological Triggers' to get that elusive banner 'clickthrough'.

    1. The words on your banner should 'hook' and lure the reader to take action. Adjectives are known to be very attractive,words like scorching, starving, sizzling, powerful, etc. The words you use should really accentuate the benefits in your offer.

    2. Make a discount offer on your banner ad. People are always looking for good deals. You could offer a percentage discount, dollar discount, buy one get one free discount, etc. But do always remember to justif

    Editorial: IRMCO Event Showcases a Winning Workplace
    You feel a different ethos when you step into a good workplace. There is an energy in the facility that is palpable and is shared by everyone who works there. Because we’ve become aware that the concepts that we espouse are sometimes easier to understand through experience, on October 19, 2006, Winning Workplaces took our mission of helping small and midsize businesses create better work environments to a workplace tucked into an industrial area within our hometown of
    s 'banner ad!'.

    Note: Avoid flash, gaudy graphics and colors at all cost.

    Now, check out my top 10 'Psychological Triggers' to get that elusive banner 'clickthrough'.

    1. The words on your banner should 'hook' and lure the reader to take action. Adjectives are known to be very attractive,words like scorching, starving, sizzling, powerful, etc. The words you use should really accentuate the benefits in your offer.

    2. Make a discount offer on your banner ad. People are always looking for good deals. You could offer a percentage discount, dollar discount, buy one get one free discount, etc. But do always remember to justif

    Who Is Your Market and Where Are They?
    An important part of planning your business is to know who will use your products/services.The vast majority of small businesses will rely on their communities for sales. It is in your best interest to get to know everything you can about your community, or the people who will use yor business.Please don't spend advertising dollars on people who don't want or need your products/services. First, find out who are your potential consumers. Find out by answer
    d 'hook' and lure the reader to take action. Adjectives are known to be very attractive,words like scorching, starving, sizzling, powerful, etc. The words you use should really accentuate the benefits in your offer.

    2. Make a discount offer on your banner ad. People are always looking for good deals. You could offer a percentage discount, dollar discount, buy one get one free discount, etc. But do always remember to justif

    4 Ways to Get a Prospect's Attention Fast
    Can you remember the last dozen advertising messages beamed at you today? Can you remember even one of them? Most people can't.This illustrates a major obstacle you need to overcome before you can successfully promote your product or service. You have to capture a prospective customer's attention in the first few seconds or your sales message will be ignored. This is especially important on the Internet where a visitor can simply click away from your website ...
    /p>

    2. Make a discount offer on your banner ad. People are always looking for good deals. You could offer a percentage discount, dollar discount, buy one get one free discount, etc. But do always remember to justify your discount with "reason why" and make sure to NEVER devalue your product.

    3. Advertise a trial or sample offer. This will tell people there is no risk or obligation if they click on your banner ad and try out your product or service. A 'try before you buy' risk reversal approach has been proven to be extremely effective, as postulated by Claude Hopkins in the marketing classic, Scientific Advertising.

    4. You could advertise a free offer on your banner ad. People love free stuff. The freebie should relate to your target audience. If the freebie is attractive to them they will click. FREE, is one of the most powerful words in advertising. Bait them.

    5. Here's a sneaky trick. Use reverse psychology. Tell your audience not to click on your banner ad. Here's a good example - "Don't Click Here If You Are Comfortable With What You Are Cur

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