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Added for You - 10 Things WalMart Teaches About Affiliate Marketing
Outsourcing Cleaning Services in Your Company
Most businesses which do not understand outsourcing maybe missing the point. For instance does your company hire a service to do the landscaping, street sweep the parking lot, power wash the concrete, clean the windows, wash the company vehicles or a janitorial service to come in and clean the bathrooms, clean the carpets and tidy up? If so you are outsourcing and well you should be outsourcing cleaning services and such.Why you ask? Well you could cut out the costs if you really had too and yet can you really afford to buy a lawn mower and a pressure washer and have one of your skilled employees out there washing the concrete, cleaning the vehicles and moving the lawn? After all it could take them hours to do what it seems like it takes only fifteen minutes for these service companies to do. And when your employee s
kout counter because Wal Mart makes it easy for us. That's lesson #8. Your site needs to make
it easy for visitors to purchase. If you do not provide any of your own products or services and strictly
use affiliate programs, you need to make sure your relevant banners and text links are at the top of the page,
clearly and readily visible, to the people visiting that page.Most businesses which do not understand outsourcing maybe missing the point. For instance does your company hire a service to do the landscaping, street sweep the parking lot, power wash the concrete, clean the windows, wash the company vehicles or a janitorial service to come in and clean the bathrooms, clean the carpets and tidy up? If so you are outsourcing and well you should be outsourcing cleaning services and such.Why you ask? Well you could cut out the costs if you really had too and yet can you really afford to buy a lawn mower and a pressure washer and have one of your skilled employees out there washing the concrete, cleaning the vehicles and moving the lawn? After all it could take them hours to do what it seems like it takes only fifteen minutes for these service companies to do. And when your employee s
When we arrive at the checkout counter, besides asking us if we want paper or plastic and if we will be purchasing with cash or credit, the cashier asks if we found everything we needed. That's lesson #9. Make sure you offer your site visitors more options when they checkout. And, once again, if you do not directly sell your own products or services and you strictly use affiliate programs, you can offer your site visitors two links to click on: One link that opens the offer into a new window so the person may continue browsing your site after they are done applying or buying from your sponsor, and another link that simply goes directly to the sponsor in the same window.
Think we're done learning from Wal Mart? No. After we make our purchase, and even after we go home, there's lesson #10... the return policy. If you sell your own products or services,
Using Promotional Pens For Marketing
Don't be put off by cold callersAt first glance promotional pens printed with your company logo, name or contact details can seem quite expensive. If you have been approached by a company offering to supply you these goods, the prices are usually quite high. But consider that they are leaving room to offer you a discount and are also probably offering you a higher end range, then a quick bit of shopping around can produce something that's much cheaper.There's a good range of inexpensive optionsPlenty of charities, surveys and the likes are happy to give out free pens whenever they send out their mailings. These are usually the cheapest pens on the market and could be a good place to start. From just a few pennies each, including having your details printed on the pen, with a little imagina
We already know about wal mart because of their ads in local papers, on billboards, on the radio and TV. So finding a local Wal Mart is easy, and
so should it also be easy to find your web site. Although you may not need to use radio and TV
advertisements, you should still use offline promotion such as business cards or direct mail. Naturally, you
want other web sites to put your billboard ad onto theirs. So that's our first lesson on how Wal Mart
can teach us effective affiliate marketing. Now let's visit a Wal Mart store.Don't be put off by cold callersAt first glance promotional pens printed with your company logo, name or contact details can seem quite expensive. If you have been approached by a company offering to supply you these goods, the prices are usually quite high. But consider that they are leaving room to offer you a discount and are also probably offering you a higher end range, then a quick bit of shopping around can produce something that's much cheaper.There's a good range of inexpensive optionsPlenty of charities, surveys and the likes are happy to give out free pens whenever they send out their mailings. These are usually the cheapest pens on the market and could be a good place to start. From just a few pennies each, including having your details printed on the pen, with a little imagina
Once we arrive at Wal Mart, we enter a huge parking lot. Your web site must also enable a lot of visitors. If your site is on a slow server, you may be losing customers. That's lesson #2.
As soon as we enter Wal Mart, we are welcomed by a Wal Mart greeter. This greeter not only welcomes us to the store, but also offers help in pointing out where to find what you're looking for. That's lesson 3a and 3b. Your site should welcome visitors and provide navigation to all the products and services you offer. You can do this by simply including a graphic on your page that says "Welcome, Click Here to find what you're looking for" and have that link go to your site map.
Beyond the greeter is a wide path that branches out to different areas of the store with banners overhead that tell you what you can find in those areas. Your site map should consist of main links, as well as sub-links to corresponding pages. Now we get to lesson 4, that each page of your site needs to have a topic, a main header, that defines what each page is about, as well as provide links, pathways to corresponding pages, because you'll notice that Wal-Mart arranges their store to group products that are similar. The hardware section is near the automotive center, housewares are near food items, lawn and garden items are near the hardware and pet supply areas, etc. But you can still get from one area to another.
As you browse the shelves, you see more than one type of item. If you're in the grocery section; for example, you'll see many different types of beans. Canned beans, dry beans, even beans from different companies. That's lesson #5. You should offer your site visitors more than one choice. If your site offers auto loans, for example, offer your visitors new auto loans, used auto loans, even auto refinancing loans. And, you may want to offer them more than one choice for each type of auto loan. Afterall, visitors came to your site because they are shopping around... so let them shop and choose from multiple options. Just remember not to stick cheese products in your automotive section!
Another thing you'll notice as you browse the shelves, which leads us to lesson #6... although the shelves are stocked full, it's still easy to pick out your favorite can of beans. This is because the shelves are stocked neatly and orderly. The ads you put onto your site should also be neat and orderly. Mixing in tall banners with short banners and having banners for totally different products and services can make shopping your site more difficult. For example, if you have a page about auto loans, you wouldn't want to put a tall auto loan banner right next to a short casino banner. Instead, put a tall auto insurance banner next to the tall auto loan banner.
As you roam the store, you frequently encounter employess who can help you find items. This goes back to lessons 3a and 3b. Each page of your site should have a help link to your site map, or you should have a site search.
Since Wal Mart makes it easy to find an employee to ask for assistance, that leads us to another lesson: Does you site offer customer service? Can visitors click on a button to ask you questions before they make a decision? Or do they simply exit your site?
Lesson #7: How many times have you heard announcements in Wal Mart? They frequently announce specials over their public address system. We are not suggesting that you force visitors to endure slow loading sound files. But you can make sound an option. To see how you can use this marketing option, go to www.geocities.com/pulsarmarketing
We have an example there on how you can offer your visitors the option to hear your audible promotion without forcing them to listen and making your pages load slow. All you have to do is create a wav sound file, and launch it by using a graphic or text link such as: "Click Here to listen to our promotion".
The personal touch of a person's voice on your site can help increase your conversions. But don't force the loading of sound files. Instead, use the method we recommend at the URL below:
www.geocities.com/pulsarmarketing
Another thing you can do to tell your site visitors about specials or new products and services your site offers, is to offer them a free subscription to your newsletter. Now that we've toured Wal Mart and we're ready to make our purchase, we know our way to the checkout counter because Wal Mart makes it easy for us. That's lesson #8. Your site needs to make it easy for visitors to purchase. If you do not provide any of your own products or services and strictly use affiliate programs, you need to make sure your relevant banners and text links are at the top of the page, clearly and readily visible, to the people visiting that page.
When we arrive at the checkout counter, besides asking us if we want paper or plastic and if we will be purchasing with cash or credit, the cashier asks if we found everything we needed. That's lesson #9. Make sure you offer your site visitors more options when they checkout. And, once again, if you do not directly sell your own products or services and you strictly use affiliate programs, you can offer your site visitors two links to click on: One link that opens the offer into a new window so the person may continue browsing your site after they are done applying or buying from your sponsor, and another link that simply goes directly to the sponsor in the same window.
Think we're done learning from Wal Mart? No. After we make our purchase, and even after we go home, there's lesson #10... the return policy. If you sell your own products or services,
Get Paid to Take Online Surveys
Did you know you can get paid to take online surveys for free? Yes you can. Most survey companies don’t charge you for your opinion. If you are asked to pay for a survey, than the company that is asking you is not a legit company.How much can someone get paid got paid online surveys? It all depends on the survey panel company. Some paid $1 a survey, while others can pay up to $20 a survey. Finding a survey that pays $20 is rare but it happens. A few surveys pay you with points that you can exchange for either money or gifts.How come I don’t get a lot of surveys? Well, that is simple, survey panels go by demographics. Sometimes you fall into the right demographics to get surveys. Other times you don’t. It’s not a big deal if you don’t fall in the demographics, there will be other surveys that come your way.ide path that branches out to different areas of the store with banners overhead that tell you what you can find in those areas. Your site map should consist of main links, as well as sub-links to corresponding pages. Now we get to lesson 4, that each page of your site needs to have a topic, a main header, that defines what each page is about, as well as provide links, pathways to corresponding pages, because you'll notice that Wal-Mart arranges their store to group products that are similar. The hardware section is near the automotive center, housewares are near food items, lawn and garden items are near the hardware and pet supply areas, etc. But you can still get from one area to another.
As you browse the shelves, you see more than one type of item. If you're in the grocery section; for example, you'll see many different types of beans. Canned beans, dry beans, even beans from different companies. That's lesson #5. You should offer your site visitors more than one choice. If your site offers auto loans, for example, offer your visitors new auto loans, used auto loans, even auto refinancing loans. And, you may want to offer them more than one choice for each type of auto loan. Afterall, visitors came to your site because they are shopping around... so let them shop and choose from multiple options. Just remember not to stick cheese products in your automotive section!
Another thing you'll notice as you browse the shelves, which leads us to lesson #6... although the shelves are stocked full, it's still easy to pick out your favorite can of beans. This is because the shelves are stocked neatly and orderly. The ads you put onto your site should also be neat and orderly. Mixing in tall banners with short banners and having banners for totally different products and services can make shopping your site more difficult. For example, if you have a page about auto loans, you wouldn't want to put a tall auto loan banner right next to a short casino banner. Instead, put a tall auto insurance banner next to the tall auto loan banner.
As you roam the store, you frequently encounter employess who can help you find items. This goes back to lessons 3a and 3b. Each page of your site should have a help link to your site map, or you should have a site search.
Since Wal Mart makes it easy to find an employee to ask for assistance, that leads us to another lesson: Does you site offer customer service? Can visitors click on a button to ask you questions before they make a decision? Or do they simply exit your site?
Lesson #7: How many times have you heard announcements in Wal Mart? They frequently announce specials over their public address system. We are not suggesting that you force visitors to endure slow loading sound files. But you can make sound an option. To see how you can use this marketing option, go to www.geocities.com/pulsarmarketing
We have an example there on how you can offer your visitors the option to hear your audible promotion without forcing them to listen and making your pages load slow. All you have to do is create a wav sound file, and launch it by using a graphic or text link such as: "Click Here to listen to our promotion".
The personal touch of a person's voice on your site can help increase your conversions. But don't force the loading of sound files. Instead, use the method we recommend at the URL below:
www.geocities.com/pulsarmarketing
Another thing you can do to tell your site visitors about specials or new products and services your site offers, is to offer them a free subscription to your newsletter. Now that we've toured Wal Mart and we're ready to make our purchase, we know our way to the checkout counter because Wal Mart makes it easy for us. That's lesson #8. Your site needs to make it easy for visitors to purchase. If you do not provide any of your own products or services and strictly use affiliate programs, you need to make sure your relevant banners and text links are at the top of the page, clearly and readily visible, to the people visiting that page.
When we arrive at the checkout counter, besides asking us if we want paper or plastic and if we will be purchasing with cash or credit, the cashier asks if we found everything we needed. That's lesson #9. Make sure you offer your site visitors more options when they checkout. And, once again, if you do not directly sell your own products or services and you strictly use affiliate programs, you can offer your site visitors two links to click on: One link that opens the offer into a new window so the person may continue browsing your site after they are done applying or buying from your sponsor, and another link that simply goes directly to the sponsor in the same window.
Think we're done learning from Wal Mart? No. After we make our purchase, and even after we go home, there's lesson #10... the return policy. If you sell your own products or services,
Another thing you'll notice as you browse the shelves, which leads us to lesson #6... although the shelves are stocked full, it's still easy to pick out your favorite can of beans. This is because the shelves are stocked neatly and orderly. The ads you put onto your site should also be neat and orderly. Mixing in tall banners with short banners and having banners for totally different products and services can make shopping your site more difficult. For example, if you have a page about auto loans, you wouldn't want to put a tall auto loan banner right next to a short casino banner. Instead, put a tall auto insurance banner next to the tall auto loan banner.
As you roam the store, you frequently encounter employess who can help you find items. This goes back to lessons 3a and 3b. Each page of your site should have a help link to your site map, or you should have a site search.
Since Wal Mart makes it easy to find an employee to ask for assistance, that leads us to another lesson: Does you site offer customer service? Can visitors click on a button to ask you questions before they make a decision? Or do they simply exit your site?
Lesson #7: How many times have you heard announcements in Wal Mart? They frequently announce specials over their public address system. We are not suggesting that you force visitors to endure slow loading sound files. But you can make sound an option. To see how you can use this marketing option, go to www.geocities.com/pulsarmarketing
We have an example there on how you can offer your visitors the option to hear your audible promotion without forcing them to listen and making your pages load slow. All you have to do is create a wav sound file, and launch it by using a graphic or text link such as: "Click Here to listen to our promotion".
The personal touch of a person's voice on your site can help increase your conversions. But don't force the loading of sound files. Instead, use the method we recommend at the URL below:
www.geocities.com/pulsarmarketing
Another thing you can do to tell your site visitors about specials or new products and services your site offers, is to offer them a free subscription to your newsletter. Now that we've toured Wal Mart and we're ready to make our purchase, we know our way to the checkout counter because Wal Mart makes it easy for us. That's lesson #8. Your site needs to make it easy for visitors to purchase. If you do not provide any of your own products or services and strictly use affiliate programs, you need to make sure your relevant banners and text links are at the top of the page, clearly and readily visible, to the people visiting that page.
When we arrive at the checkout counter, besides asking us if we want paper or plastic and if we will be purchasing with cash or credit, the cashier asks if we found everything we needed. That's lesson #9. Make sure you offer your site visitors more options when they checkout. And, once again, if you do not directly sell your own products or services and you strictly use affiliate programs, you can offer your site visitors two links to click on: One link that opens the offer into a new window so the person may continue browsing your site after they are done applying or buying from your sponsor, and another link that simply goes directly to the sponsor in the same window.
Think we're done learning from Wal Mart? No. After we make our purchase, and even after we go home, there's lesson #10... the return policy. If you sell your own products or services,
Lesson #7: How many times have you heard announcements in Wal Mart? They frequently announce specials over their public address system. We are not suggesting that you force visitors to endure slow loading sound files. But you can make sound an option. To see how you can use this marketing option, go to www.geocities.com/pulsarmarketing
We have an example there on how you can offer your visitors the option to hear your audible promotion without forcing them to listen and making your pages load slow. All you have to do is create a wav sound file, and launch it by using a graphic or text link such as: "Click Here to listen to our promotion".
The personal touch of a person's voice on your site can help increase your conversions. But don't force the loading of sound files. Instead, use the method we recommend at the URL below:
www.geocities.com/pulsarmarketing
Another thing you can do to tell your site visitors about specials or new products and services your site offers, is to offer them a free subscription to your newsletter. Now that we've toured Wal Mart and we're ready to make our purchase, we know our way to the checkout counter because Wal Mart makes it easy for us. That's lesson #8. Your site needs to make it easy for visitors to purchase. If you do not provide any of your own products or services and strictly use affiliate programs, you need to make sure your relevant banners and text links are at the top of the page, clearly and readily visible, to the people visiting that page.
When we arrive at the checkout counter, besides asking us if we want paper or plastic and if we will be purchasing with cash or credit, the cashier asks if we found everything we needed. That's lesson #9. Make sure you offer your site visitors more options when they checkout. And, once again, if you do not directly sell your own products or services and you strictly use affiliate programs, you can offer your site visitors two links to click on: One link that opens the offer into a new window so the person may continue browsing your site after they are done applying or buying from your sponsor, and another link that simply goes directly to the sponsor in the same window.
Think we're done learning from Wal Mart? No. After we make our purchase, and even after we go home, there's lesson #10... the return policy. If you sell your own products or services,
When we arrive at the checkout counter, besides asking us if we want paper or plastic and if we will be purchasing with cash or credit, the cashier asks if we found everything we needed. That's lesson #9. Make sure you offer your site visitors more options when they checkout. And, once again, if you do not directly sell your own products or services and you strictly use affiliate programs, you can offer your site visitors two links to click on: One link that opens the offer into a new window so the person may continue browsing your site after they are done applying or buying from your sponsor, and another link that simply goes directly to the sponsor in the same window.
Think we're done learning from Wal Mart? No. After we make our purchase, and even after we go home, there's lesson #10... the return policy. If you sell your own products or services, you need to assure your visitors that you stand behind what you sell, and make your return policy very clear. If you do not sell your own products and services, does your site have a way for customers to resolve problems, or to ask pre-sale questions? If not, you may lose customers to sites that do provide online customer service.
Did you know you can get paid to take online surveys for free? Yes you can. Most survey companies don’t charge you for your opinion. If you are asked to pay for a survey, than the company that is asking you is not a legit company.How much can someone get paid got paid online surveys? It all depends on the survey panel company. Some paid $1 a survey, while others can pay up to $20 a survey. Finding a survey that pays $20 is rare but it happens. A few surveys pay you with points that you can exchange for either money or gifts.How come I don’t get a lot of surveys? Well, that is simple, survey panels go by demographics. Sometimes you fall into the right demographics to get surveys. Other times you don’t. It’s not a big deal if you don’t fall in the demographics, there will be other surveys that come your way.ide path that branches out to different areas of the store with banners overhead that tell you what you can find in those areas. Your site map should consist of main links, as well as sub-links to corresponding pages. Now we get to lesson 4, that each page of your site needs to have a topic, a main header, that defines what each page is about, as well as provide links, pathways to corresponding pages, because you'll notice that Wal-Mart arranges their store to group products that are similar. The hardware section is near the automotive center, housewares are near food items, lawn and garden items are near the hardware and pet supply areas, etc. But you can still get from one area to another.
As you browse the shelves, you see more than one type of item. If you're in the grocery section; for example, you'll see many different types of beans. Canned beans, dry beans, even beans from different companies. That's lesson #5. You should offer your site visitors more than one choice. If your site offers auto loans, for example, offer your visitors new auto loans, used auto loans, even auto refinancing loans. And, you may want to offer them more than one choice for each type of auto loan. Afterall, visitors came to your site because they are shopping around... so let them shop and choose from multiple options. Just remember not to stick cheese products in your automotive section!
Another thing you'll notice as you browse the shelves, which leads us to lesson #6... although the shelves are stocked full, it's still easy to pick out your favorite can of beans. This is because the shelves are stocked neatly and orderly. The ads you put onto your site should also be neat and orderly. Mixing in tall banners with short banners and having banners for totally different products and services can make shopping your site more difficult. For example, if you have a page about auto loans, you wouldn't want to put a tall auto loan banner right next to a short casino banner. Instead, put a tall auto insurance banner next to the tall auto loan banner.
As you roam the store, you frequently encounter employess who can help you find items. This goes back to lessons 3a and 3b. Each page of your site should have a help link to your site map, or you should have a site search.
Since Wal Mart makes it easy to find an employee to ask for assistance, that leads us to another lesson: Does you site offer customer service? Can visitors click on a button to ask you questions before they make a decision? Or do they simply exit your site?
Lesson #7: How many times have you heard announcements in Wal Mart? They frequently announce specials over their public address system. We are not suggesting that you force visitors to endure slow loading sound files. But you can make sound an option. To see how you can use this marketing option, go to www.geocities.com/pulsarmarketing
We have an example there on how you can offer your visitors the option to hear your audible promotion without forcing them to listen and making your pages load slow. All you have to do is create a wav sound file, and launch it by using a graphic or text link such as: "Click Here to listen to our promotion".
The personal touch of a person's voice on your site can help increase your conversions. But don't force the loading of sound files. Instead, use the method we recommend at the URL below:
www.geocities.com/pulsarmarketing
Another thing you can do to tell your site visitors about specials or new products and services your site offers, is to offer them a free subscription to your newsletter. Now that we've toured Wal Mart and we're ready to make our purchase, we know our way to the checkout counter because Wal Mart makes it easy for us. That's lesson #8. Your site needs to make it easy for visitors to purchase. If you do not provide any of your own products or services and strictly use affiliate programs, you need to make sure your relevant banners and text links are at the top of the page, clearly and readily visible, to the people visiting that page.
When we arrive at the checkout counter, besides asking us if we want paper or plastic and if we will be purchasing with cash or credit, the cashier asks if we found everything we needed. That's lesson #9. Make sure you offer your site visitors more options when they checkout. And, once again, if you do not directly sell your own products or services and you strictly use affiliate programs, you can offer your site visitors two links to click on: One link that opens the offer into a new window so the person may continue browsing your site after they are done applying or buying from your sponsor, and another link that simply goes directly to the sponsor in the same window.
Think we're done learning from Wal Mart? No. After we make our purchase, and even after we go home, there's lesson #10... the return policy. If you sell your own products or services,
Interview Presentation Skills: Dealing With Your Nerves
Sooner or later, the interview invitation is going to say you are required to give a presentation as part of the selection process. And like most people you may dread having to do it. You may think that you cannot speak publicly because of nervousness but all good speakers are nervous, and you can overcome those nerves.What you can do is control those nerves and make them work for you rather than against you. There are several techniques for doing this which you should be aware of:Tension should be released first in the lungs:Short, panicky breathing should be replaced by slow, deep breathing - through the nose (to prevent drying out your throat prior to speaking). This can be done quite unobtrusively as you are being introduced, or asked to start your presentation.When the introductions are over
they are shopping around...
so let them shop and choose from multiple options. Just remember not to stick
cheese products in your automotive section!Sooner or later, the interview invitation is going to say you are required to give a presentation as part of the selection process. And like most people you may dread having to do it. You may think that you cannot speak publicly because of nervousness but all good speakers are nervous, and you can overcome those nerves.What you can do is control those nerves and make them work for you rather than against you. There are several techniques for doing this which you should be aware of:Tension should be released first in the lungs:Short, panicky breathing should be replaced by slow, deep breathing - through the nose (to prevent drying out your throat prior to speaking). This can be done quite unobtrusively as you are being introduced, or asked to start your presentation.When the introductions are over
Another thing you'll notice as you browse the shelves, which leads us to lesson #6... although the shelves are stocked full, it's still easy to pick out your favorite can of beans. This is because the shelves are stocked neatly and orderly. The ads you put onto your site should also be neat and orderly. Mixing in tall banners with short banners and having banners for totally different products and services can make shopping your site more difficult. For example, if you have a page about auto loans, you wouldn't want to put a tall auto loan banner right next to a short casino banner. Instead, put a tall auto insurance banner next to the tall auto loan banner.
As you roam the store, you frequently encounter employess who can help you find items. This goes back to lessons 3a and 3b. Each page of your site should have a help link to your site map, or you should have a site search.
Since Wal Mart makes it easy to find an employee to ask for assistance, that leads us to another lesson: Does you site offer customer service? Can visitors click on a button to ask you questions before they make a decision? Or do they simply exit your site?
Lesson #7: How many times have you heard announcements in Wal Mart? They frequently announce specials over their public address system. We are not suggesting that you force visitors to endure slow loading sound files. But you can make sound an option. To see how you can use this marketing option, go to www.geocities.com/pulsarmarketing
We have an example there on how you can offer your visitors the option to hear your audible promotion without forcing them to listen and making your pages load slow. All you have to do is create a wav sound file, and launch it by using a graphic or text link such as: "Click Here to listen to our promotion".
The personal touch of a person's voice on your site can help increase your conversions. But don't force the loading of sound files. Instead, use the method we recommend at the URL below:
www.geocities.com/pulsarmarketing
Another thing you can do to tell your site visitors about specials or new products and services your site offers, is to offer them a free subscription to your newsletter. Now that we've toured Wal Mart and we're ready to make our purchase, we know our way to the checkout counter because Wal Mart makes it easy for us. That's lesson #8. Your site needs to make it easy for visitors to purchase. If you do not provide any of your own products or services and strictly use affiliate programs, you need to make sure your relevant banners and text links are at the top of the page, clearly and readily visible, to the people visiting that page.
When we arrive at the checkout counter, besides asking us if we want paper or plastic and if we will be purchasing with cash or credit, the cashier asks if we found everything we needed. That's lesson #9. Make sure you offer your site visitors more options when they checkout. And, once again, if you do not directly sell your own products or services and you strictly use affiliate programs, you can offer your site visitors two links to click on: One link that opens the offer into a new window so the person may continue browsing your site after they are done applying or buying from your sponsor, and another link that simply goes directly to the sponsor in the same window.
Think we're done learning from Wal Mart? No. After we make our purchase, and even after we go home, there's lesson #10... the return policy. If you sell your own products or services,
Customer Service Done Right
Are you a stickler about receiving top notch customer service? Do you routinely "come through" as a provider of exemplary services to your customers? Chances are you have been greatly disappointed at one time or another regarding the service you received from a salesperson, an internet hosting company, a hair colorist, or any one of thousands of different service providers. Frankly, customer service in many areas -- retail, for one -- isn't what it used to be. However, where there is poor customer service there is also a great opportunity. Read on and I will explain.Let's say you are in a field that routinely provides so-so service to customers. It could be that customer expectations are low and no one expects top notch service. Maybe most customers are simply "price sensitive" and could care less about how fast or h
questions before they
make a decision? Or do they simply exit your site?Are you a stickler about receiving top notch customer service? Do you routinely "come through" as a provider of exemplary services to your customers? Chances are you have been greatly disappointed at one time or another regarding the service you received from a salesperson, an internet hosting company, a hair colorist, or any one of thousands of different service providers. Frankly, customer service in many areas -- retail, for one -- isn't what it used to be. However, where there is poor customer service there is also a great opportunity. Read on and I will explain.Let's say you are in a field that routinely provides so-so service to customers. It could be that customer expectations are low and no one expects top notch service. Maybe most customers are simply "price sensitive" and could care less about how fast or h
Lesson #7: How many times have you heard announcements in Wal Mart? They frequently announce specials over their public address system. We are not suggesting that you force visitors to endure slow loading sound files. But you can make sound an option. To see how you can use this marketing option, go to www.geocities.com/pulsarmarketing
We have an example there on how you can offer your visitors the option to hear your audible promotion without forcing them to listen and making your pages load slow. All you have to do is create a wav sound file, and launch it by using a graphic or text link such as: "Click Here to listen to our promotion".
The personal touch of a person's voice on your site can help increase your conversions. But don't force the loading of sound files. Instead, use the method we recommend at the URL below:
www.geocities.com/pulsarmarketing
Another thing you can do to tell your site visitors about specials or new products and services your site offers, is to offer them a free subscription to your newsletter. Now that we've toured Wal Mart and we're ready to make our purchase, we know our way to the checkout counter because Wal Mart makes it easy for us. That's lesson #8. Your site needs to make it easy for visitors to purchase. If you do not provide any of your own products or services and strictly use affiliate programs, you need to make sure your relevant banners and text links are at the top of the page, clearly and readily visible, to the people visiting that page.
When we arrive at the checkout counter, besides asking us if we want paper or plastic and if we will be purchasing with cash or credit, the cashier asks if we found everything we needed. That's lesson #9. Make sure you offer your site visitors more options when they checkout. And, once again, if you do not directly sell your own products or services and you strictly use affiliate programs, you can offer your site visitors two links to click on: One link that opens the offer into a new window so the person may continue browsing your site after they are done applying or buying from your sponsor, and another link that simply goes directly to the sponsor in the same window.
Think we're done learning from Wal Mart? No. After we make our purchase, and even after we go home, there's lesson #10... the return policy. If you sell your own products or services,
3 Keys To Writing A Killer Ad
There's no question about it, without advertising, it doesn't matter how good your product or service is. If people don't know you exist, you're not going to sell a thing. However, just advertising isn't enough. You have to be able to write the kind of ad that will force people to dig into their wallets. The problem is, many of us don't know how to write that killer ad. Well, believe it or not, when you break it down to the actual essentials, there are only 3 keys to writing a killer ad. This article will explain each one and why they are so key. The rest is just gravy.The first key may very well be the most important of all of them, the subject of your ad. It doesn't matter how good the body of your ad copy is. If your subject is weak, guess what? Nobody is going to read your ad. The problem with most subjects that
kout counter because Wal Mart makes it easy for us. That's lesson #8. Your site needs to make
it easy for visitors to purchase. If you do not provide any of your own products or services and strictly
use affiliate programs, you need to make sure your relevant banners and text links are at the top of the page,
clearly and readily visible, to the people visiting that page.There's no question about it, without advertising, it doesn't matter how good your product or service is. If people don't know you exist, you're not going to sell a thing. However, just advertising isn't enough. You have to be able to write the kind of ad that will force people to dig into their wallets. The problem is, many of us don't know how to write that killer ad. Well, believe it or not, when you break it down to the actual essentials, there are only 3 keys to writing a killer ad. This article will explain each one and why they are so key. The rest is just gravy.The first key may very well be the most important of all of them, the subject of your ad. It doesn't matter how good the body of your ad copy is. If your subject is weak, guess what? Nobody is going to read your ad. The problem with most subjects that
When we arrive at the checkout counter, besides asking us if we want paper or plastic and if we will be purchasing with cash or credit, the cashier asks if we found everything we needed. That's lesson #9. Make sure you offer your site visitors more options when they checkout. And, once again, if you do not directly sell your own products or services and you strictly use affiliate programs, you can offer your site visitors two links to click on: One link that opens the offer into a new window so the person may continue browsing your site after they are done applying or buying from your sponsor, and another link that simply goes directly to the sponsor in the same window.
Think we're done learning from Wal Mart? No. After we make our purchase, and even after we go home, there's lesson #10... the return policy. If you sell your own products or services, you need to assure your visitors that you stand behind what you sell, and make your return policy very clear. If you do not sell your own products and services, does your site have a way for customers to resolve problems, or to ask pre-sale questions? If not, you may lose customers to sites that do provide online customer service.
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