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  • Added for You - Online Auctions - Discover 6 Myths Surrounding Them

    How the Secret Art of Indifference Creates a Successful Entrepreneur
    Copyright 2006 Rasheed AliDid you know that business and the entrepreneur don’t mix?Seems counterintuitive but if you REALLY stop to think about it you’ll soon see what I mean.You see, as entrepreneurs we all have high hopes and dreams but of course we call them GOALS!We all are all want to change the world in some way, but we call it a focused vision.We all want to be rich and famous but we say, that we’re doing it for the pride and ful
    suppliers.

    MYTH #5: Only products are auctioned?

    Not true - in fact, services are also auctioned. Services such as Telemarketing services, Cellular phone services, Security services, and temporary labor services are all good examples. For example, a particular auction site held an auction for telemarketing services that resulted in an 18% cost reduction. The auction involved over 60 suppliers and more than 700 bids. The study shows that apart from products, services can also be auctioned.

    MYTH # 6:Auctions are carried out only once in a year:

    Event online auctions are generally used for categories of goods and services that require a long-term contract

    The Most Important Lesson Of The Past That Media Scholars Should Keep in Mind
    Before the emergence of television and radio, print media dominated the majority of known societies. However, the technological innovations that were introduced during from the 19th till the 21st Century have created a new global marketplace, transcending national borders and culture barriers. This proliferation of news and their homogenous nature is evident in almost all media mediums used and it is far more forceful and dynamic than the print press news initiators could
    Online Auctions are unmistakably among the hottest e-Sourcing technologies on the Internet business today. But what exactly is an online auction anyway and what are its benefits? According to The Pocket Oxford Dictionary, fourth edition (1942), an auction is a "public sale in which articles are sold to the highest bidder." And if done on Internet it is online auction.

    Online auctions create a competitive advantage because they make it relatively simple for Procurement managers to negotiate on all corporate purchases and create better deals.

    Let us see some common myths surrounding online auctions:

    MYTH #1: Only very familiar, particular or consistent items can be auctioned:

    The myth came into being because no one understood how to measure criteria other than price. Total cost auctions take price and no-price factors, such as delivery time or customer service, into account, and they allow a customer to weight each factor accordingly. This is only a myth because when someone with sourcing expertise takes a creative approach to defining or breaking down the item in question, that item or its components can generally be auctioned.

    MYTH # 2: Auctions are only effective when there is a level playing field:

    This is false since a level playing field simply doesn't exist. And, not all suppliers are alike. Face-to-face negotiations have long proven this fact. Procurement managers can now normalize for differences (e.g., customer service, warranty terms, delivery cost, etc.) using Web-based technology. In effect, these technologies measure total cost allow customers to compare apples-to-oranges.

    MYTH #3: Only Internet-savvy suppliers can participate in an Online auction:

    Today, the majority of legitimate suppliers have access to computers. The myth that only internet-savvy suppliers can participate in an online auction is wrong. In order to participate in an Internet based online auction, the suppliers merely need to be able to log on to the Internet, log in to a web site, and log their bids. It's just very simple. Suppliers don't have to know how to navigate the World Wide Web or use any sophisticated search engines to participate.

    MYTH #4: Maximum benefits could be derived only if large number of suppliers participate:

    For any online auction, competition is a must and you must create a competitive environment, no matter if the suppliers is 4 or 400. Internet auctions put the business "up for bid." Incumbents are wise to take notice. Once existing suppliers believe that the buyer really will change where he takes his business, a competitive environment is created. Thus concrete results for online auctions occur irrelevant to number of suppliers.

    MYTH #5: Only products are auctioned?

    Not true - in fact, services are also auctioned. Services such as Telemarketing services, Cellular phone services, Security services, and temporary labor services are all good examples. For example, a particular auction site held an auction for telemarketing services that resulted in an 18% cost reduction. The auction involved over 60 suppliers and more than 700 bids. The study shows that apart from products, services can also be auctioned.

    MYTH # 6:Auctions are carried out only once in a year:

    Event online auctions are generally used for categories of goods and services that require a long-term contract

    Whats So Special About You? Defining Your USP
    Your prospect is in the market for a widget, just like the one you sell. She surfs over to Google (or picks up her Yellow Pages) and looks up “widgets.”She is immediately greeted by 15 different widget companies, including yours. How does she go about making her selection? And what can you do to make her more likely to select you?This is where your Unique Selling Proposition (USP) comes in. Your USP tells Ms. Prospect what is different about you, and why she
    can be auctioned:

    The myth came into being because no one understood how to measure criteria other than price. Total cost auctions take price and no-price factors, such as delivery time or customer service, into account, and they allow a customer to weight each factor accordingly. This is only a myth because when someone with sourcing expertise takes a creative approach to defining or breaking down the item in question, that item or its components can generally be auctioned.

    MYTH # 2: Auctions are only effective when there is a level playing field:

    This is false since a level playing field simply doesn't exist. And, not all suppliers are alike. Face-to-face negotiations have long proven this fact. Procurement managers can now normalize for differences (e.g., customer service, warranty terms, delivery cost, etc.) using Web-based technology. In effect, these technologies measure total cost allow customers to compare apples-to-oranges.

    MYTH #3: Only Internet-savvy suppliers can participate in an Online auction:

    Today, the majority of legitimate suppliers have access to computers. The myth that only internet-savvy suppliers can participate in an online auction is wrong. In order to participate in an Internet based online auction, the suppliers merely need to be able to log on to the Internet, log in to a web site, and log their bids. It's just very simple. Suppliers don't have to know how to navigate the World Wide Web or use any sophisticated search engines to participate.

    MYTH #4: Maximum benefits could be derived only if large number of suppliers participate:

    For any online auction, competition is a must and you must create a competitive environment, no matter if the suppliers is 4 or 400. Internet auctions put the business "up for bid." Incumbents are wise to take notice. Once existing suppliers believe that the buyer really will change where he takes his business, a competitive environment is created. Thus concrete results for online auctions occur irrelevant to number of suppliers.

    MYTH #5: Only products are auctioned?

    Not true - in fact, services are also auctioned. Services such as Telemarketing services, Cellular phone services, Security services, and temporary labor services are all good examples. For example, a particular auction site held an auction for telemarketing services that resulted in an 18% cost reduction. The auction involved over 60 suppliers and more than 700 bids. The study shows that apart from products, services can also be auctioned.

    MYTH # 6:Auctions are carried out only once in a year:

    Event online auctions are generally used for categories of goods and services that require a long-term contract

    The Sale is Not Complete Without References
    When you work with customers you should be putting your best foot forward and giving them all your attention while working with them. Your job is to keep the business relationship through excellent work and service. It is when you are at this point that you can ask for a reference letter for your library. You will find that most customers will be happy to give you a reference letter but they will not likely volunteer it, you will have to ask. Often you will have to write
    negotiations have long proven this fact. Procurement managers can now normalize for differences (e.g., customer service, warranty terms, delivery cost, etc.) using Web-based technology. In effect, these technologies measure total cost allow customers to compare apples-to-oranges.

    MYTH #3: Only Internet-savvy suppliers can participate in an Online auction:

    Today, the majority of legitimate suppliers have access to computers. The myth that only internet-savvy suppliers can participate in an online auction is wrong. In order to participate in an Internet based online auction, the suppliers merely need to be able to log on to the Internet, log in to a web site, and log their bids. It's just very simple. Suppliers don't have to know how to navigate the World Wide Web or use any sophisticated search engines to participate.

    MYTH #4: Maximum benefits could be derived only if large number of suppliers participate:

    For any online auction, competition is a must and you must create a competitive environment, no matter if the suppliers is 4 or 400. Internet auctions put the business "up for bid." Incumbents are wise to take notice. Once existing suppliers believe that the buyer really will change where he takes his business, a competitive environment is created. Thus concrete results for online auctions occur irrelevant to number of suppliers.

    MYTH #5: Only products are auctioned?

    Not true - in fact, services are also auctioned. Services such as Telemarketing services, Cellular phone services, Security services, and temporary labor services are all good examples. For example, a particular auction site held an auction for telemarketing services that resulted in an 18% cost reduction. The auction involved over 60 suppliers and more than 700 bids. The study shows that apart from products, services can also be auctioned.

    MYTH # 6:Auctions are carried out only once in a year:

    Event online auctions are generally used for categories of goods and services that require a long-term contract

    Small Business Networking
    Small business networking is absolutely critical to your business success. As a computer consultant you are in the professional services business. This industry is all about relationships and relationships are built through networking.You will need to make small business networking your priority for the first few months of operations. This is a process that can't be rushed. You're not going to go to your first network event and get six clients who all need netw
    og their bids. It's just very simple. Suppliers don't have to know how to navigate the World Wide Web or use any sophisticated search engines to participate.

    MYTH #4: Maximum benefits could be derived only if large number of suppliers participate:

    For any online auction, competition is a must and you must create a competitive environment, no matter if the suppliers is 4 or 400. Internet auctions put the business "up for bid." Incumbents are wise to take notice. Once existing suppliers believe that the buyer really will change where he takes his business, a competitive environment is created. Thus concrete results for online auctions occur irrelevant to number of suppliers.

    MYTH #5: Only products are auctioned?

    Not true - in fact, services are also auctioned. Services such as Telemarketing services, Cellular phone services, Security services, and temporary labor services are all good examples. For example, a particular auction site held an auction for telemarketing services that resulted in an 18% cost reduction. The auction involved over 60 suppliers and more than 700 bids. The study shows that apart from products, services can also be auctioned.

    MYTH # 6:Auctions are carried out only once in a year:

    Event online auctions are generally used for categories of goods and services that require a long-term contract

    Myth-Guided Franchise Marketing: Disspelling the BYOB! Myth
    The "BYOB!" MythImagine this television commercial: a bunch of teenage kids in a house, eating junk food, playing video games with rap music blasting. The narrator says: "Hey kids: tired of listening to your parents? Why not do whatever YOU want to do! Join the Army!"Ludicrous, right? (Imagine the kids' surprise when their hair gets buzzed off, they're issued identical uniforms and that whole "reveille thing" is explained for the first time.)
    suppliers.

    MYTH #5: Only products are auctioned?

    Not true - in fact, services are also auctioned. Services such as Telemarketing services, Cellular phone services, Security services, and temporary labor services are all good examples. For example, a particular auction site held an auction for telemarketing services that resulted in an 18% cost reduction. The auction involved over 60 suppliers and more than 700 bids. The study shows that apart from products, services can also be auctioned.

    MYTH # 6:Auctions are carried out only once in a year:

    Event online auctions are generally used for categories of goods and services that require a long-term contract (say one year). These will achieve better results if auctioned year (or less). For example, a buyer may auction off the purchase of 10,000 PCs over a two-year period.

    It is important for all to expand their concept of what can be auctioned, as long as the value of each item is 'elastic' enough to preclude fixed pricing. Once they have done that, the possibilities are almost endless.

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