Still not convinced?

Take a look at who’s already blogging? The question should be, “Who isn’t?” In fact, a new directory has launched at iblogbusiness.com. You can also check out these corporate blogs for inspiration:

• Randy’s Journal: by Boeing Vice President Marketing

  http://www.boeing.com/randy/

• The Fastlane Blo
  Marketing Plans: Who Needs 'em?
  I was working on a new E-Course the other day when I got to the lesson that addresses the importance of having a marketing plan and I immediately thought, "no one's going to want to read this one."My 16-year-old daughter happened to be in my office at the time, and I explained to her that while most business owners want to be good marketers and be successful, for whatever reason, the idea of having to create a marketing plan turns them off.Or, they're just not interested in cr
  Remember the first time someone told you that by the year 2000 every company would have a website? Remember how sceptical you were? Fast forward to 2006. In the next five years, every successful business will incorporate blogging into their marketing and communications strategies as automatically as they include web sites today.

  Most will do it because their competitors are blogging and they don’t want to be “left behind” in the aftermath of technological hurricane. The smart ones leading the pack will profit from their blogs because they know that…

  Blogs build brand

  Smart companies today are managing their blogs with the same dedication they invest in their television advertising. There are blogs dedicated to supporting a specific advertising campaign (check out chadland.ca for Bell Solo Mobile Phones) and blogs dedicated to supporting corporate positioning in the market place. Soon, not having a blog will be a positioning statement of its own.

  Blogging builds relationships

  Blogging brings senior executives in direct communication with your customers. It provides a forum for execs to share their ideas, their inspirations and, most importantly, their passion for you business. The result – customers who feel as though they can get to know the people at the helm of your business. And whether the purchase is a $2 tube of chapstick or $2 million ERP investment, we’re always more comfortable buying from people we know than people we don’t.

  Blogging is the new cornerstone of effective public relations

  It’s crisis time. You need to kick into damage control mode – and fast. Sure you can hold a news conference, place calls to your friendliest journalists, issue a formal statement that you email to key contacts and clients. But that all takes time.

  Within minutes a post can be published to your blog outlining your position and letting your customers know where and how to get more information. And with RSS enabled, those same customers will be immediately notified. They might even see your post before the press conference is over.

  Search Engine Rankings

  A well-managed blog can directly support your search engine rankings. Invest the effort to write regular posts - original content and good information are key. Don’t forget to let your personality shine through – corporate and personal. A unique approach and fresh content are powerful allies in your search engine marketing efforts.

  But be careful – like every successful tactic this one has been abused. Simply re-publishing someone else’s content or developing a link farm disguised as a “useful resource” will do more harm than good.

  Lead Generation

  Bet you didn’t see this one coming! It’s true. Make sure that your blog is interesting to the people most likely to be purchasers of your products or services. Develop an interested audience for your blog, encourage them to subscribe via an RSS feed or an email digest. You get a qualified list of potential customers and permission to put your brand front and centre on a regular basis.

  Still not convinced?

  Take a look at who’s already blogging? The question should be, “Who isn’t?” In fact, a new directory has launched at iblogbusiness.com. You can also check out these corporate blogs for inspiration:

  • Randy’s Journal: by Boeing Vice President Marketing

    http://www.boeing.com/randy/

  • The Fastlane Blog
    Hey Small Business Owners, How Many Customers Are You Losing in Your Bathrooms?
    Most Fridays, my husband and I patronize several restaurants established by small business owners. We use this time to enjoy a good meal and have the opportunity to talk away from the home. Over the course of the last few years, the number of available dining establishments has diminished by one a year. The reason is due to that both of us have seen wait staff using the bathroom facilities without properly washing their hands.Last night, we lost another favorite restaurant. This r
    ing. There are blogs dedicated to supporting a specific advertising campaign (check out chadland.ca for Bell Solo Mobile Phones) and blogs dedicated to supporting corporate positioning in the market place. Soon, not having a blog will be a positioning statement of its own.

    Blogging builds relationships

    Blogging brings senior executives in direct communication with your customers. It provides a forum for execs to share their ideas, their inspirations and, most importantly, their passion for you business. The result – customers who feel as though they can get to know the people at the helm of your business. And whether the purchase is a $2 tube of chapstick or $2 million ERP investment, we’re always more comfortable buying from people we know than people we don’t.

    Blogging is the new cornerstone of effective public relations

    It’s crisis time. You need to kick into damage control mode – and fast. Sure you can hold a news conference, place calls to your friendliest journalists, issue a formal statement that you email to key contacts and clients. But that all takes time.

    Within minutes a post can be published to your blog outlining your position and letting your customers know where and how to get more information. And with RSS enabled, those same customers will be immediately notified. They might even see your post before the press conference is over.

    Search Engine Rankings

    A well-managed blog can directly support your search engine rankings. Invest the effort to write regular posts - original content and good information are key. Don’t forget to let your personality shine through – corporate and personal. A unique approach and fresh content are powerful allies in your search engine marketing efforts.

    But be careful – like every successful tactic this one has been abused. Simply re-publishing someone else’s content or developing a link farm disguised as a “useful resource” will do more harm than good.

    Lead Generation

    Bet you didn’t see this one coming! It’s true. Make sure that your blog is interesting to the people most likely to be purchasers of your products or services. Develop an interested audience for your blog, encourage them to subscribe via an RSS feed or an email digest. You get a qualified list of potential customers and permission to put your brand front and centre on a regular basis.

    Still not convinced?

    Take a look at who’s already blogging? The question should be, “Who isn’t?” In fact, a new directory has launched at iblogbusiness.com. You can also check out these corporate blogs for inspiration:

    • Randy’s Journal: by Boeing Vice President Marketing

      http://www.boeing.com/randy/

    • The Fastlane Blo
      Starting a Home Internet Business - A Complete Dummies Guide Part 2
      Part 2 of 2.Welcome back, I hope you read part 1 first. In it, I went over the pros and cons of starting an internet business and the mind set needed to start a successful one. In part 2, I want to go over the nuts and bolts side of things. Ready? Here we go...First thing is registering a domain name. A domain name is the name of a website address eg. Google.com. I use Godaddy.com for my domain name registration, but there are many others.Next, you need website hosting.
      tube of chapstick or $2 million ERP investment, we’re always more comfortable buying from people we know than people we don’t.

      Blogging is the new cornerstone of effective public relations

      It’s crisis time. You need to kick into damage control mode – and fast. Sure you can hold a news conference, place calls to your friendliest journalists, issue a formal statement that you email to key contacts and clients. But that all takes time.

      Within minutes a post can be published to your blog outlining your position and letting your customers know where and how to get more information. And with RSS enabled, those same customers will be immediately notified. They might even see your post before the press conference is over.

      Search Engine Rankings

      A well-managed blog can directly support your search engine rankings. Invest the effort to write regular posts - original content and good information are key. Don’t forget to let your personality shine through – corporate and personal. A unique approach and fresh content are powerful allies in your search engine marketing efforts.

      But be careful – like every successful tactic this one has been abused. Simply re-publishing someone else’s content or developing a link farm disguised as a “useful resource” will do more harm than good.

      Lead Generation

      Bet you didn’t see this one coming! It’s true. Make sure that your blog is interesting to the people most likely to be purchasers of your products or services. Develop an interested audience for your blog, encourage them to subscribe via an RSS feed or an email digest. You get a qualified list of potential customers and permission to put your brand front and centre on a regular basis.

      Still not convinced?

      Take a look at who’s already blogging? The question should be, “Who isn’t?” In fact, a new directory has launched at iblogbusiness.com. You can also check out these corporate blogs for inspiration:

      • Randy’s Journal: by Boeing Vice President Marketing

        http://www.boeing.com/randy/

      • The Fastlane Blo
        Expat Entrepreneur - Do You Have What It Takes
        Expat entrepreneurs live a certain lifestyle that allows them to be at home in a foreign country so to speak. There are different reasons why people move abroad. Retirement, health reasons, family, the climate, the career of the other half for example. I have been living abroad for longer periods in my life and I have always enjoyed it. For me, being a Dutchman living in foreign countries has always been good. We meet each other in the so called expat communities and find ways to support ea
        before the press conference is over.

        Search Engine Rankings

        A well-managed blog can directly support your search engine rankings. Invest the effort to write regular posts - original content and good information are key. Don’t forget to let your personality shine through – corporate and personal. A unique approach and fresh content are powerful allies in your search engine marketing efforts.

        But be careful – like every successful tactic this one has been abused. Simply re-publishing someone else’s content or developing a link farm disguised as a “useful resource” will do more harm than good.

        Lead Generation

        Bet you didn’t see this one coming! It’s true. Make sure that your blog is interesting to the people most likely to be purchasers of your products or services. Develop an interested audience for your blog, encourage them to subscribe via an RSS feed or an email digest. You get a qualified list of potential customers and permission to put your brand front and centre on a regular basis.

        Still not convinced?

        Take a look at who’s already blogging? The question should be, “Who isn’t?” In fact, a new directory has launched at iblogbusiness.com. You can also check out these corporate blogs for inspiration:

        • Randy’s Journal: by Boeing Vice President Marketing

          http://www.boeing.com/randy/

        • The Fastlane Blo
          Prevent Your Adsense Account From Getting Terminated
          Google, unquestionably the number one search engine in practice, is owned by the public now. More than ever, Google takes utmost care to offer highly relevant search results of high quality.Mounting popularity of Google has made strict restrictions inevitable to prevent fraud things from happening. Google has laid out strict punishment for fraud activities; even your account may get terminated as a result.If you are thinking of using Adsense, along with working out strategies
          ure that your blog is interesting to the people most likely to be purchasers of your products or services. Develop an interested audience for your blog, encourage them to subscribe via an RSS feed or an email digest. You get a qualified list of potential customers and permission to put your brand front and centre on a regular basis.

          Still not convinced?

          Take a look at who’s already blogging? The question should be, “Who isn’t?” In fact, a new directory has launched at iblogbusiness.com. You can also check out these corporate blogs for inspiration:

          • Randy’s Journal: by Boeing Vice President Marketing

            http://www.boeing.com/randy/

          • The Fastlane Blog: posts from several General Motors executives

            http://fastlane.gmblogs.com/

          • Jonathan’s Blog: by Sun Microsystems President and COO

            http://blogs.sun.com/jonathan

          • Sweetmantra: Personal Blog of Bill Sweetman

            http://www.sweetmantra.com/

          • OneDegree: edited by Ken Schafer, VP, Marketing Tucows Inc.

            http://www.onedegree.ca