Added for You - Advertising And Optimizing Your Timing - An Often Overlooked Attribute

To understand the behaviour of a customer we have to define the thinking process and let's call it the purchase timeline. There are four major steps in this purchasing process:

Step 1 - recognition of a need

The first step in the purchasing process is that the customer realizes there is a need for a specific product or service. If you are trying to get a customer at this point in the timeline you are looking for an impulse buyer. Even though this is an early stage in the purchasing process, it can be a quick sale if you have the right product.

When you are the trigger that can set of a new need you are also exposing them an instant gratification of that need. The exposure to your product has made them recognize a need - whether it is a rational or irrational one. This can be something as simple as a customer driving on the highway and seeing a big McDonald's drive-through nearby, he realizes he is hungry and gets of at the next exit to grab a Big-Mac.

Another example is a gas station with a big display "When was the last time you've shown your spouse that you loved them?" just above an outlet with red roses. Again they are trying to trigger a need and offer instant fulfilment of that need.

So to market a product or service to customers in this first step can be good if you have the right product. The percentage of purchases from customers who have been exposed to this type of advertising is low though. So you need to have either a very good profit margin or an inexpensive means of advertising.

Step 2 - researching possible fulfilments

After a customer has recognized they have a need for a product or service, the next stage is research. A customer will try to find out what kinds of products or services are available to fulfill the need from step 1. Let's take the guy from step 1 as example, we'll call him Dennis. At the gas station the sign made him realize he has been neglecting his wife. Too many fishing trips and too little quality time. He did see the display with red roses but Dennis wants to give her something nicer like a necklace. Back at home he starts to search on the internet.

So right now his purchasing process is at step 2, research. He uses google to search for jewlery stores in his area to see if they have any nice specials. All the related ads he sees in the search results are targeting this second step. The customer is already aware of his need, so in this stage the advertising has to stand out from the rest of the information and advertisements he finds during research.

To get a customer during this research stage you need convincing ad copy, a good price or another unique selling point. It is more effective than advertising during the previous step of the decision process because you have already prequalified a customer's need.

Step 3 - ready to purchase but where?

Dennis has done some research and he has found the type of necklace he would like to get for his wife Kristin. Now he is ready to purchase. All he wants now is to find the best price. If you can advertise to a customer in this stage it is an excellent opportunity. The momentum is there and you have to be the one to stand out from the rest. Now while this sounds very much like the previous step, it isn't. The clear distinction here is that the customer is actually ready to purchase and has decided on what they need. All they are looking for now is where to get it. This is the reason why price comparison sites like How To Choose A Pallet Rack Distributor That Can Solve Your Storage Needs
Pallet racks are shelving systems that keep pallets in the warehouse. The most common brands for pallet racks are Penco, Carries Interlake, Meco, and USP. You can buy these racks from distributors nationwide. However, you need more than just buying from them. In this article, we will look at what make pallet rack distributors reliable.Material handling system integrators are not just distributors. They have special knowledge in certain industries. They can offer turnkey solutions, incorporating storage racks, industrial shelving, ergonomic lifting products and warehousing safety products. You can enlist their labor services to install the pallet racks at your warehouse.They have many years of experience in installing racking systems for warehouses of any size. For warehouse safety, they can depulse buyer. Even though this is an early stage in the purchasing process, it can be a quick sale if you have the right product.

When you are the trigger that can set of a new need you are also exposing them an instant gratification of that need. The exposure to your product has made them recognize a need - whether it is a rational or irrational one. This can be something as simple as a customer driving on the highway and seeing a big McDonald's drive-through nearby, he realizes he is hungry and gets of at the next exit to grab a Big-Mac.

Another example is a gas station with a big display "When was the last time you've shown your spouse that you loved them?" just above an outlet with red roses. Again they are trying to trigger a need and offer instant fulfilment of that need.

So to market a product or service to customers in this first step can be good if you have the right product. The percentage of purchases from customers who have been exposed to this type of advertising is low though. So you need to have either a very good profit margin or an inexpensive means of advertising.

Step 2 - researching possible fulfilments

After a customer has recognized they have a need for a product or service, the next stage is research. A customer will try to find out what kinds of products or services are available to fulfill the need from step 1. Let's take the guy from step 1 as example, we'll call him Dennis. At the gas station the sign made him realize he has been neglecting his wife. Too many fishing trips and too little quality time. He did see the display with red roses but Dennis wants to give her something nicer like a necklace. Back at home he starts to search on the internet.

So right now his purchasing process is at step 2, research. He uses google to search for jewlery stores in his area to see if they have any nice specials. All the related ads he sees in the search results are targeting this second step. The customer is already aware of his need, so in this stage the advertising has to stand out from the rest of the information and advertisements he finds during research.

To get a customer during this research stage you need convincing ad copy, a good price or another unique selling point. It is more effective than advertising during the previous step of the decision process because you have already prequalified a customer's need.

Step 3 - ready to purchase but where?

Dennis has done some research and he has found the type of necklace he would like to get for his wife Kristin. Now he is ready to purchase. All he wants now is to find the best price. If you can advertise to a customer in this stage it is an excellent opportunity. The momentum is there and you have to be the one to stand out from the rest. Now while this sounds very much like the previous step, it isn't. The clear distinction here is that the customer is actually ready to purchase and has decided on what they need. All they are looking for now is where to get it. This is the reason why price comparison sites like Medical Billing - GX1 Record
If you thought it was safe to come out of your bunker now that our review of the GX0 record is over, you may want to crawl back in. We're not quite done with our oxygen billing review in regard to medical billing in general. In this installment we begin our review of the narrative record, which is the GX1 record.The GX1 record has only 7 fields in it. You would therefore think that there is just no way to screw this record up. And yet, there are more problems with the GX1 record and denials than the GX0 record. The reason for this is because the majority of the fields are not simple one or two character replies. Most of the responses are narrative ones and lengthy at that. When you combine that with the fact that, unfortunately, many billers do not have English as their first language, this cahat need.

So to market a product or service to customers in this first step can be good if you have the right product. The percentage of purchases from customers who have been exposed to this type of advertising is low though. So you need to have either a very good profit margin or an inexpensive means of advertising.

Step 2 - researching possible fulfilments

After a customer has recognized they have a need for a product or service, the next stage is research. A customer will try to find out what kinds of products or services are available to fulfill the need from step 1. Let's take the guy from step 1 as example, we'll call him Dennis. At the gas station the sign made him realize he has been neglecting his wife. Too many fishing trips and too little quality time. He did see the display with red roses but Dennis wants to give her something nicer like a necklace. Back at home he starts to search on the internet.

So right now his purchasing process is at step 2, research. He uses google to search for jewlery stores in his area to see if they have any nice specials. All the related ads he sees in the search results are targeting this second step. The customer is already aware of his need, so in this stage the advertising has to stand out from the rest of the information and advertisements he finds during research.

To get a customer during this research stage you need convincing ad copy, a good price or another unique selling point. It is more effective than advertising during the previous step of the decision process because you have already prequalified a customer's need.

Step 3 - ready to purchase but where?

Dennis has done some research and he has found the type of necklace he would like to get for his wife Kristin. Now he is ready to purchase. All he wants now is to find the best price. If you can advertise to a customer in this stage it is an excellent opportunity. The momentum is there and you have to be the one to stand out from the rest. Now while this sounds very much like the previous step, it isn't. The clear distinction here is that the customer is actually ready to purchase and has decided on what they need. All they are looking for now is where to get it. This is the reason why price comparison sites like Make Your Office Look And Feel Great - With Wood
There are few things that oozes with class, professionalism and charisma as wood. That wonderful gleam of polished wood adds an exquisite touch to your office while creating a lavish atmosphere ... an ambience that is perfectly suited for the modern office.Wooden wall paneling and furniture for the office have to be chosen with some care so as to create the most appropriate work atmosphere that is very comfortable as well. Wood for use in office may be chosen from mainly four types ....Rosewood : A brown colored wood supplemented with a beautiful red hue.Mahogany : A kind of rosewood that has a dark tone. This is very well suited to create a formal atmosphere.Oakwood : This gives a subtle sober yet stylish look .Ebony : It's shade is almost black and is very well suited fottle quality time. He did see the display with red roses but Dennis wants to give her something nicer like a necklace. Back at home he starts to search on the internet.

So right now his purchasing process is at step 2, research. He uses google to search for jewlery stores in his area to see if they have any nice specials. All the related ads he sees in the search results are targeting this second step. The customer is already aware of his need, so in this stage the advertising has to stand out from the rest of the information and advertisements he finds during research.

To get a customer during this research stage you need convincing ad copy, a good price or another unique selling point. It is more effective than advertising during the previous step of the decision process because you have already prequalified a customer's need.

Step 3 - ready to purchase but where?

Dennis has done some research and he has found the type of necklace he would like to get for his wife Kristin. Now he is ready to purchase. All he wants now is to find the best price. If you can advertise to a customer in this stage it is an excellent opportunity. The momentum is there and you have to be the one to stand out from the rest. Now while this sounds very much like the previous step, it isn't. The clear distinction here is that the customer is actually ready to purchase and has decided on what they need. All they are looking for now is where to get it. This is the reason why price comparison sites like How to Go From “Take this Job and Shove It” to “Take this Job and Love It”!
Copyright 2006 Mary FoleyThe sad fact is that most Americans hate their jobs. Its pure drudgery and they’re just in it for the paycheck. It doesn’t have to be this way. You really can have a dream job, one that you really love and that pays you well.No, I’m not in fairy tale land. For the 10 years I worked for AOL, I can honestly say there were few days I didn’t want to go to work. The challenges of each position and the company’s ups and downs were never easy, but I always believed my contribution meant something and I felt that I was being fairly compensated. When this was no longer the case, I found another way to grow my career.But, unfortunately, my experience is not common. After even a few years into your career, you might be frustrated by any number of things – work that’scess because you have already prequalified a customer's need.

Step 3 - ready to purchase but where?

Dennis has done some research and he has found the type of necklace he would like to get for his wife Kristin. Now he is ready to purchase. All he wants now is to find the best price. If you can advertise to a customer in this stage it is an excellent opportunity. The momentum is there and you have to be the one to stand out from the rest. Now while this sounds very much like the previous step, it isn't. The clear distinction here is that the customer is actually ready to purchase and has decided on what they need. All they are looking for now is where to get it. This is the reason why price comparison sites like http://billzilla.com and http://line-provider.com do so well. They serve the customer in this third step which is very close to the actual purchase.

If you are able to convince the customer that your price (or another unique selling point) is the best, you have got them. This is a difficult step to target your advertising to, but if you are able to the RoI can be very high.

Step 4 - contacting the business to purchase

In this step the customer has gone through all the previous steps and knows what and where to purchase. Next they will actually place an order. Of course if you can intercept the customer here that is the ideal stage.

Back to Dennis, he wants a golden necklace for his wife and knows exactly which one to get. He also has decided to go to the jewelry in the next big town since they offer free polishing after 6 months and the price was great. Not to get his wife suspicious he wants to get it the next day right before going to work so it can remain a surprise.

The next morning. Dennis gets in his car and drives to the next town to get x the beautiful necklace. There are not many things that can distract a customer from their purchasing intentions at this stage and you have to be creative in your advertising to have any chance.

A relatively new form of advertising that targets customers at this stage is the free directory assistance service http://1800-free411.com. It allows advertisers to play a short ad targeted to customers requesting a business telephone number in a certain category.So here's Dennis on his way to the store to pick up the ring. But because he didn't sleep very well he was tired when he got up and forgot to take the address of the jewelery store he was going to. All he remembers was the store's name. He pulls over at a gas station and gets out his mobile and calls 1800-free411 to get their phone number. He asks for Oborn Jewlery's store in Draper, Utah and before he get's their number he hears this brief advertising: "Looking for a gift for your wife? Come visit Edwards Fine Gold, our prices are great and you get a complementary romantic dinner. Press 1 to get connected to Edwards Fine Gold."

Bottom line: be aware of where in the purchasing process you are trying to convince a potential customer to purchase, and adjust your advertising methods to that.

ps. Dennis and Kristin lived happily long ever after

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