Added for You - Tricks Of The Trade - 14 Newspaper Advertising Tips From America's Busiest Ad Copywriter!

Tip #1: Consistency is key in newspaper advertising. Whether you’re interested in community, local or national newspaper advertising, always think in terms of using it consistently no less than once a week.

Tip #2: Certain days work better than others for certain types of advertising. Generally, the best day to run a newspaper ad is Sunday. That’s when most people spend the most time reading the paper. Let’s take a look at the other days:

• Monday is good if your audience is primarily men all weekend sports are usually summarized on Monday.
• Tuesday and Sunday are great days for classified ads, especially financial or business related classified ads.
• Wednesday and Thursday are good days if those are the food or health days in your paper, and yours is a food or health related offering.
• Friday is a good day if your business picks up on the weekends restaurants, bars, nightclubs, some retailers, concert venues, farmer’s markets.
• Saturday is good because fewer advertisers use the Saturday edition, thinking it’s a bad day for readership. This means less competition for your prospects attention and money

Tip #3: Positioning your ad. To gain maximum exposure, request that your ad run in the main news section of the paper, as far forward as possible. Traditionally, you were told to always ask for a right-hand page, but recent studies have shown it doesn’t really make a difference. Half the people read the newspaper front to back, the other half, back to front. You should, however, request that your ad be positioned above the fold.

Tip #4: Dominating a page, without paying for it. To dominate a page in the newspaper, which is usually 8 columns wide by twenty-two inches high, design an ad that is five columns wide and twelve or more inches high. This is proven to have the same affect as a full-page ad, at a much lower cost.

Tip #5: Use color. You should also inquire about adding one color. The use of just one color, any color, can dramatically increase your “net exposure” (that's what I call the number of people who actually read your ad) and nearly double your response rate.

Tip #6: Whatever you do, don t let the newspaper people design your ad for you. Have your ad professionally designed, otherwise it will look like every other ad in the paper. (I once worked in a newspaper ad department, believe me, I know!) Be sure the designer has experience in newspaper ads, too. You want your ad to reproduce properly, which means it may need a certain line-screen. Also, stay away from reverse-type white type against a black background. Keep your type clear; your headline bold.

Payroll Cards Improve Direct Deposit Participation
It has been estimated that 50 percent to 60 percent of employees paid in the United States participate in a direct deposit service offered by their employers for payroll funds. This is a growing trend as there are many benefits to employers and employees alike. Direct deposit involves a series of steps that culminates in the employee receiving wages electronically into their bank account, whether they are paid on an hourly basis or salaried.For the staffing industry in particular, this trend poses a significant potential for savings as the volume of payroll checks for external staff is far greater than that of internal staff. For example, a staffing firm with 20 staff members may employ as many as 500 to 1,000 temporary employees per pay period. The costs associated with paying this many employees is on par with much larger organizations outside the staffing industry who, like you, strive to provide superior service at a minimal cost. By providing direct deposit to your employees, you will experience dramatic savings as well as improve relations with your employees by providing this valuable benefit.Background on the Market Over ng. They want to know the best newspapers to advertise in, the best times to advertise, the best size ads to use, what colors work best, what to say, how to say it, etc. For those people, I’ve put together this list of my 14 best newspaper advertising “secrets.” Of course, these aren’t really “secrets” – this advice has been around for years. Unlike the Internet and other forms of “new media” which seem to change every day (creating a constant need for bigger and better marketing strategies), newspaper advertising hasn’t changed much in the past 25 years, meaning the tips and techniques that follow have proven themselves to work over and over again. Time-tested and proven – the best kind of advice!

Tip #1: Consistency is key in newspaper advertising. Whether you’re interested in community, local or national newspaper advertising, always think in terms of using it consistently no less than once a week.

Tip #2: Certain days work better than others for certain types of advertising. Generally, the best day to run a newspaper ad is Sunday. That’s when most people spend the most time reading the paper. Let’s take a look at the other days:

• Monday is good if your audience is primarily men all weekend sports are usually summarized on Monday.
• Tuesday and Sunday are great days for classified ads, especially financial or business related classified ads.
• Wednesday and Thursday are good days if those are the food or health days in your paper, and yours is a food or health related offering.
• Friday is a good day if your business picks up on the weekends restaurants, bars, nightclubs, some retailers, concert venues, farmer’s markets.
• Saturday is good because fewer advertisers use the Saturday edition, thinking it’s a bad day for readership. This means less competition for your prospects attention and money

Tip #3: Positioning your ad. To gain maximum exposure, request that your ad run in the main news section of the paper, as far forward as possible. Traditionally, you were told to always ask for a right-hand page, but recent studies have shown it doesn’t really make a difference. Half the people read the newspaper front to back, the other half, back to front. You should, however, request that your ad be positioned above the fold.

Tip #4: Dominating a page, without paying for it. To dominate a page in the newspaper, which is usually 8 columns wide by twenty-two inches high, design an ad that is five columns wide and twelve or more inches high. This is proven to have the same affect as a full-page ad, at a much lower cost.

Tip #5: Use color. You should also inquire about adding one color. The use of just one color, any color, can dramatically increase your “net exposure” (that's what I call the number of people who actually read your ad) and nearly double your response rate.

Tip #6: Whatever you do, don t let the newspaper people design your ad for you. Have your ad professionally designed, otherwise it will look like every other ad in the paper. (I once worked in a newspaper ad department, believe me, I know!) Be sure the designer has experience in newspaper ads, too. You want your ad to reproduce properly, which means it may need a certain line-screen. Also, stay away from reverse-type white type against a black background. Keep your type clear; your headline bold.

Top 5 Accounting Software for Small Business
1) Intuit QuickBooks Accounting Software Quickbooks is a popular full featured accounting and payroll program designed for small businesses - or, I should say, a small business accounting software series. QuickBooks is available in Basic, Online, Pro, and Premier editions; the Pro Edition of this accounting program includes management tools such as a Vehicle Mileage Tracker and a Cash Flow Projector.2) Simply Accounting Accounting Software Full featured accounting and payroll package with all the features and reports any small business needs, including Internet and e-commerce features. This small business accounting software's data entry screens resemble their paper counterparts, and the screen tips and drag and drop functionality make the accounting program easy to learn. Professional versions include a time and billing module. Comes multi-user ready.3) MYOB Plus Accounting Software A double entry small business accounting software system with a user-friendly interface and over 100 financial and management reports. Includes a Professional Time Billing Module that is ideal for service businesses and the Officelink feature allonce a week.

Tip #2: Certain days work better than others for certain types of advertising. Generally, the best day to run a newspaper ad is Sunday. That’s when most people spend the most time reading the paper. Let’s take a look at the other days:

• Monday is good if your audience is primarily men all weekend sports are usually summarized on Monday.
• Tuesday and Sunday are great days for classified ads, especially financial or business related classified ads.
• Wednesday and Thursday are good days if those are the food or health days in your paper, and yours is a food or health related offering.
• Friday is a good day if your business picks up on the weekends restaurants, bars, nightclubs, some retailers, concert venues, farmer’s markets.
• Saturday is good because fewer advertisers use the Saturday edition, thinking it’s a bad day for readership. This means less competition for your prospects attention and money

Tip #3: Positioning your ad. To gain maximum exposure, request that your ad run in the main news section of the paper, as far forward as possible. Traditionally, you were told to always ask for a right-hand page, but recent studies have shown it doesn’t really make a difference. Half the people read the newspaper front to back, the other half, back to front. You should, however, request that your ad be positioned above the fold.

Tip #4: Dominating a page, without paying for it. To dominate a page in the newspaper, which is usually 8 columns wide by twenty-two inches high, design an ad that is five columns wide and twelve or more inches high. This is proven to have the same affect as a full-page ad, at a much lower cost.

Tip #5: Use color. You should also inquire about adding one color. The use of just one color, any color, can dramatically increase your “net exposure” (that's what I call the number of people who actually read your ad) and nearly double your response rate.

Tip #6: Whatever you do, don t let the newspaper people design your ad for you. Have your ad professionally designed, otherwise it will look like every other ad in the paper. (I once worked in a newspaper ad department, believe me, I know!) Be sure the designer has experience in newspaper ads, too. You want your ad to reproduce properly, which means it may need a certain line-screen. Also, stay away from reverse-type white type against a black background. Keep your type clear; your headline bold.

Construction Industry: Women Armed and Dangerous Have Mediators Frustrated
In the recent years, women have transformed from homemaker to a builder and ultimate decision maker in hiring contractors. This trend has been caused because of the labor shortage in the construction field and increasing number of households headed by single women. The introduction of women into this field can be a barrier for the construction mediator in resolving disputes, where for years the field was dominated by men. Mediators have to recognize that men and women negotiate differently. If the mediator uses the ‘one size' fits all approach, his mediation will go down in defeat.Research has shown that women out perform men when they are negotiating on behalf of someone else, such as a client or on behalf of an employer. Women more often than men take a ‘collaborative' or cooperative approach to negotiation that has been shown to produce agreements that are better for both sides. Women are more likely than men to listen to the needs and concerns of the other side, communicate their own priorities and pressures, and try to find solutions that benefit all parties-to find the win/win solutions. This approach not only leads to better outcomes for use the Saturday edition, thinking it’s a bad day for readership. This means less competition for your prospects attention and money

Tip #3: Positioning your ad. To gain maximum exposure, request that your ad run in the main news section of the paper, as far forward as possible. Traditionally, you were told to always ask for a right-hand page, but recent studies have shown it doesn’t really make a difference. Half the people read the newspaper front to back, the other half, back to front. You should, however, request that your ad be positioned above the fold.

Tip #4: Dominating a page, without paying for it. To dominate a page in the newspaper, which is usually 8 columns wide by twenty-two inches high, design an ad that is five columns wide and twelve or more inches high. This is proven to have the same affect as a full-page ad, at a much lower cost.

Tip #5: Use color. You should also inquire about adding one color. The use of just one color, any color, can dramatically increase your “net exposure” (that's what I call the number of people who actually read your ad) and nearly double your response rate.

Tip #6: Whatever you do, don t let the newspaper people design your ad for you. Have your ad professionally designed, otherwise it will look like every other ad in the paper. (I once worked in a newspaper ad department, believe me, I know!) Be sure the designer has experience in newspaper ads, too. You want your ad to reproduce properly, which means it may need a certain line-screen. Also, stay away from reverse-type white type against a black background. Keep your type clear; your headline bold.

Injection Molding
The impact of injection molding on the economy is bigger than you think. Since its invention in 1872, the injection molding process (along with the plastics industry) has turned into a multi billion dollar industry. Injection molding manufactures around 32% of plastics by weight. Because of this process, the construction of a lot of durable consumer and industrial items important to us are made cheap.Components and specifications of the machineA typical injection molding machine is made up of the following components: the injection system, hydraulic system, mold system, clamping system and control system. For thermoplastics, the injection molding machine turns pelleted or granular raw plastics into final molded parts using of the following: melt, inject pack and cool cycle.Clamping tonnage and shot size are usually used to quickly identify the size of the injection molding machine for thermoplastics.Other parameters are as follows: injection rate, injection pressure, screw design, thickness of mold and the distance between tie bars.Functions of the machineInjection molding machines are classified into three categoriege ad, at a much lower cost.

Tip #5: Use color. You should also inquire about adding one color. The use of just one color, any color, can dramatically increase your “net exposure” (that's what I call the number of people who actually read your ad) and nearly double your response rate.

Tip #6: Whatever you do, don t let the newspaper people design your ad for you. Have your ad professionally designed, otherwise it will look like every other ad in the paper. (I once worked in a newspaper ad department, believe me, I know!) Be sure the designer has experience in newspaper ads, too. You want your ad to reproduce properly, which means it may need a certain line-screen. Also, stay away from reverse-type white type against a black background. Keep your type clear; your headline bold.

Tip #7: Make your ad newsworthy. People read newspapers to get the news, so try to make your ad as newsworthy as possible. If your ad is small, give it a distinctive border so it creates a visual identity for your ads.

Tip #8: You’re paying for that space – use it! Be sure to give your prospects enough information to buy what you’re selling. And don’t fall into the trap of revering white space because it looks good. You’re paying for every square inch of that ad – use it. Your ads should win sales, not design awards.

Tip #9: Test, test, test! If you’re just getting started in newspaper advertising, don’t settle on just one newspaper. Test your ad in the various newspapers available to your market to figure out which one works best. Once you’ve figured out which newspapers are read (the most) by your prospects, stick with them.

Tip #10: Don’t expect it to work overnight. CARDINAL RULE: Don’t expect newspaper advertising to work instantly! (This takes us back to Tip #1: Consistency is key.) Unless you make a time-sensitive offer such as a free gift for stopping by before a certain date, or offer a discount coupon with an expiration date, don’t expect a stampede of customers through your door the day you run your ad. It won’t happen. Never does.

Tip #11: Use “tracking devices” to measure ad performance. A “tracking device” is any element you can include in your advertising that makes it easier to measure that ad’s effectiveness. Adding a number code or color code to your coupons is a good example of a “tracking device.” This will make them easier to track if you’re using more than one newspaper or advertising on different days. You want to know which coupons came from where, when, and how many. That way, you’ll know which newspapers work the best for you, and on which days, and even which headlines work best for those papers on those days. Get it?

Tip #12: The “big” newspapers aren’t as expensive as you think. If you’re not happy with your local newspaper, or you’d like to hit a larger audience than just your town, look into advertising in the regional editions of USA Today, The New York Times or The Wall Street Journal, if your prospects read them. These regional editions, while more expensive to advertise in that your local newspaper, are much less expensive to advertise in than the national editions. (If you’re a local or regional business, you should NEVER advertise in the national edition. I don’t care what the ad rep tells you, don’t waste your money.)

Tip #13: The first thing people will see in your ad is your headline. This should entice the reader into wanting to learn more. I always INSIST that a headline make a meaningful or fascinating statement of benefit – or an outright offer – to the reader. For instance, “Get Your Tax Refund Today!” or “Professional Tax Preparation Only $10” are much better headlines than “Bob Jones Tax Service.” That’s pretty obvious, I know, but I can’t tell you how many people put the name of their business or product or service or worse yet, some totally worthless copy, in place of a headline and then hide the meaningful, fascinating stuff in the copy. It’s the biggest mistake in advertising! Put your main benefit or offer in the headline (and/or subheading) so even those who don’t read the entire ad will get the main point.

Tip #14: Next, people will see the visual, any subheadings, and then your name. Adding a visual can TRIPLE the “net exposure” of your ad. More people will notice

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