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Added for You - 10 Top Reasons to Create a Blog for Your Business
Secret Jobs Search Tips To Help Separate You From the Pack
There is certainly a lot of information available regarding how to properly manage your job search. Sometimes, the obvious things get overlooked and it can be easy to forget things that should be adhered to when looking for a new job. Here are several hints that I remind candidates when I'm helping them with their job search.1. Companies Hire People Who They LikeAll things being equal, hiring managers will hire people that they like.If there are two candidates for a job with equal skills but with different personalities – one candidate comes across as a likeable and happy person, the other candidate comes across as arrogant and aloo
rketing value in itThere is certainly a lot of information available regarding how to properly manage your job search. Sometimes, the obvious things get overlooked and it can be easy to forget things that should be adhered to when looking for a new job. Here are several hints that I remind candidates when I'm helping them with their job search.1. Companies Hire People Who They LikeAll things being equal, hiring managers will hire people that they like.If there are two candidates for a job with equal skills but with different personalities – one candidate comes across as a likeable and happy person, the other candidate comes across as arrogant and aloo
Why Enron Executive Ken Lay is My Business Mentor
Every entrepreneur should have a business mentor—someone who’s been through everything that they’re going through and can share their wisdom. Whether he knows it or not, my business mentor is none other than former Enron Executive Ken Lay. For many, he might not make the most obvious choice of a mentor, with his track record of lying, cheating, and stealing his way to success, but that is precisely why this choice is so appealing to me.As his first duty as my business mentor, Ken (Mr. Lay to the rest of you) can grow my social network. This guy knows everybody—likely because he’s paid most of them off at one point or another. He can introduce me to peop
I postponed creating a blog for my business because I
thought there was no marketing value in it Every entrepreneur should have a business mentor—someone who’s been through everything that they’re going through and can share their wisdom. Whether he knows it or not, my business mentor is none other than former Enron Executive Ken Lay. For many, he might not make the most obvious choice of a mentor, with his track record of lying, cheating, and stealing his way to success, but that is precisely why this choice is so appealing to me.As his first duty as my business mentor, Ken (Mr. Lay to the rest of you) can grow my social network. This guy knows everybody—likely because he’s paid most of them off at one point or another. He can introduce me to peop
Advertising Costs Getting Too High?
Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your advertising while - at the same time - increasing its reach.Advertising co-ops are nothing new. Usually they are a "perk" offered by major manufacturers to encourage retailers to promote their products. Because the retailer has direct access to customers that would want to buy certain products, it only makes sense that they should do joint advertising. You've seen it - McDonalds mentioning Coke in their commercials,
g a blog for my business because I
thought there was no marketing value in itEveryone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your advertising while - at the same time - increasing its reach.Advertising co-ops are nothing new. Usually they are a "perk" offered by major manufacturers to encourage retailers to promote their products. Because the retailer has direct access to customers that would want to buy certain products, it only makes sense that they should do joint advertising. You've seen it - McDonalds mentioning Coke in their commercials,
Two-Step Your Communication
Ever use someone else to get your message out?For example, big, multi-location companies sometimes make important announcements through local plant or office managers, rather than at head office. Another example: advocacy groups that ask their members to individually write or call politicians.Both examples illustrate what's called a two-step communication strategy - getting extra mileage out of communication by selectively using other people to pass on messages.It's so common we often don't think of it as a distinct strategy. But, it is, and offers many benefits, including: borrowed legitimacy, extended networks, speedy distribution, and u
ness because I
thought there was no marketing value in itEver use someone else to get your message out?For example, big, multi-location companies sometimes make important announcements through local plant or office managers, rather than at head office. Another example: advocacy groups that ask their members to individually write or call politicians.Both examples illustrate what's called a two-step communication strategy - getting extra mileage out of communication by selectively using other people to pass on messages.It's so common we often don't think of it as a distinct strategy. But, it is, and offers many benefits, including: borrowed legitimacy, extended networks, speedy distribution, and u
Legal Structures
One of the most important decisions entrepreneurs make is how to legally set up their businesses. The choice can be a wise move or a costly mistake with regard to taxes paid, protection from liability, and the amount of resultant flexibility in running the operation.The initial choice of a business form, even if it achieves optimum results in the start-up phase, may require adjustment or alteration as the business matures. It is important to periodically re-examine the appropriateness of the type selected. Below is a description and a comparison of the advantages and disadvantages of each form of organization.Sole
ught there was no marketing value in itOne of the most important decisions entrepreneurs make is how to legally set up their businesses. The choice can be a wise move or a costly mistake with regard to taxes paid, protection from liability, and the amount of resultant flexibility in running the operation.The initial choice of a business form, even if it achieves optimum results in the start-up phase, may require adjustment or alteration as the business matures. It is important to periodically re-examine the appropriateness of the type selected. Below is a description and a comparison of the advantages and disadvantages of each form of organization.Sole
How To Separate Yourself From Other eBay Sellers And Make More Money More Easily
If you really want to become a successful eBay seller, meaning that you want eBay to be a real business for you instead of just a hobby or a way for you to clean the clutter out of your house, you’re going to need to make a shift in the way you sell on eBay.Most people will sell anything on eBay that they can find as long it can make them money (and sometimes even if it won’t).If you try to run a business on eBay using this model of selling anything and everything, you’re going to find yourself playing the low price game where you’re always dealing with razor thin margins just so that you can get your products sold.However, there is a way
rketing value in it and the ones I'd
seen were primarily news blogs or personal blogs. Well,
tha
If you really want to become a successful eBay seller, meaning that you want eBay to be a real business for you instead of just a hobby or a way for you to clean the clutter out of your house, you’re going to need to make a shift in the way you sell on eBay.Most people will sell anything on eBay that they can find as long it can make them money (and sometimes even if it won’t).If you try to run a business on eBay using this model of selling anything and everything, you’re going to find yourself playing the low price game where you’re always dealing with razor thin margins just so that you can get your products sold.However, there is a way
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