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Added for You - Domain Names and Longevity
Did something catch your eye in a direct mailing this past week? Have you recently gone to a website and encountered something entirely new that caught your attention? Did a friend of yours try out a new marketing idea and generate a few thousand dollars of extra business overnight?As a small business owner, it's all too easy to get caught up in the hype of new marketing techniques that promise quick rewards for little cash. I'll even admit that we copywriters are trained to overcome your psychological objections to buying what we're selling so that you're ready to whip out your wallet right then and t
Register it for several years at a time.
Register it with an email address that doesn't go with the domain name --- you need to be able to send and receive email about the domain if you accidentally let it expire.
Keep the address in your Whois records current so that you can receive renewal notices from your domain name registrar.
Set up a reminder in your calendar to renew your domain at least two months before its expiry date.
These security steps will help protect your domain name:
Use a complex password with a combination of letters and numbers for your domain name account.
Turn on the "lock" feature if the extension allows locking. When a domain name is locked, no changes can be made to it. Some domains (depending on the registrar or extension) can't be locked, but other security m
Differentiating products and services through advertising is common for many industries. Financial services marketers seem to be having a particularly tough time.In preparation for my role on a branding panel at the recent Washington Bankers Association marketing conference, I hired a clip service to capture Western Washington bank print advertisements for two months. The panelists also collected their personal financial direct mail for the same period. The result was thousands of ads from scores of banks and credit unions. The junk mail must have weighed 30 pounds.Consumers are being inundate
After going through the selection and registration process and then using the domain to brand your business, do you want to risk losing your domain?
Of course not.
THE LIFE CYCLE OF A DOMAIN NAME
To avoid losing a domain after youve registered it, lets look at the stages that each domain goes through.
Its available
When you look up the domain in Whois records, it's available for registration. It may never have been registered before, or it may have already been through one or more domain name cycles.
It's active
Someone has registered the domain for the current time period. Domains can be registered for a minimum of one year and up to 10 years at a time. Some country-specific domain name extensions (e.g., domains ending in .uk and .au) can be registered for only shorter time periods. When a domain is nearing the end of its active period, an email notification is sent to the address in the record for the domain name registrant.
If the registrant renews the domain before it expires, it stays active. Otherwise, the cycle moves to the next stage.
It's expired (on hold)
A registrant had the domain name registered but didn't renew it before the expiry date. The domain name registrar may hold the domain to allow the registrant to re-register it, which would return the domain to active status. This time period is typically 45 days, but it may be longer, shorter, or non-existent, depending on the registrar.
The website and email for the domain might still work for a few days after a domain enters this stage. The domain cannot be transferred to another registrar at this stage, however.
It's in the Redemption Grace Period (RGP)
The domain is held in a 30-day redemption period, during which the registrant can still re-register it, perhaps with an additional service fee at this point. The website and email for the domain no longer work. However, the domain is not yet available to the public.
It's pending delete
This registry hold period, the last stage of the cycle, is five days.
It's available
Anyone can now register the domain name. The cycle can begin again.
THE BENEFITS OF LONG-TERM DOMAIN REGISTRATION
It's more convenient
When your domain is registered for several years, you only have to renew it once every several years. You also avoid the inconvenience of possibly having your site and email go down if you miss an annual renewal deadline.
It's less expensive
Some domain name registrars offer a discount when you register a domain for multiple years. In addition, you reduce the number of occasions when you might have to pay a service fee for renewing your domain late.
It's more secure
The chances of your losing your domain because you were away, busy, or didn't receive the email notification about its due date are reduced.
It's more legitimate
It's believed that Google weighs the length of the domain registration when ranking a website. A site with a domain that's registered for several years would benefit from the long registration time over a site with a domain that expires in less than a year.
Savvy customers will also notice how long a domain is registered for. A company with a domain that's registered for a few years is more likely to be around in a few years than one with a domain that's registered for only one year.
THE MANAGEMENT OF A DOMAIN NAME
To keep your treasured domain name from going through the above cycle after you register it, take these preventive steps:
Register it for several years at a time.
Register it with an email address that doesn't go with the domain name --- you need to be able to send and receive email about the domain if you accidentally let it expire.
Keep the address in your Whois records current so that you can receive renewal notices from your domain name registrar.
Set up a reminder in your calendar to renew your domain at least two months before its expiry date.
These security steps will help protect your domain name:
Use a complex password with a combination of letters and numbers for your domain name account.
Turn on the "lock" feature if the extension allows locking. When a domain name is locked, no changes can be made to it. Some domains (depending on the registrar or extension) can't be locked, but other security me
Youve seen it happen many times. An organization that provides top wages and benefits loses a great employee to a competitor for no apparent reason. Of course, some employee turnover is to be expected, but if your company is truly engaging your employees, there is no good reason for the unexpected loss of quality staff members. Many companies already know that wages and benefits are important to employees, but compensation alone is not enough to keep the highly skilled, motivated and experienced workforce your business needs to excel. Defining Employee Engagement What is employee engag
If the registrant renews the domain before it expires, it stays active. Otherwise, the cycle moves to the next stage.
It's expired (on hold)
A registrant had the domain name registered but didn't renew it before the expiry date. The domain name registrar may hold the domain to allow the registrant to re-register it, which would return the domain to active status. This time period is typically 45 days, but it may be longer, shorter, or non-existent, depending on the registrar.
The website and email for the domain might still work for a few days after a domain enters this stage. The domain cannot be transferred to another registrar at this stage, however.
It's in the Redemption Grace Period (RGP)
The domain is held in a 30-day redemption period, during which the registrant can still re-register it, perhaps with an additional service fee at this point. The website and email for the domain no longer work. However, the domain is not yet available to the public.
It's pending delete
This registry hold period, the last stage of the cycle, is five days.
It's available
Anyone can now register the domain name. The cycle can begin again.
THE BENEFITS OF LONG-TERM DOMAIN REGISTRATION
It's more convenient
When your domain is registered for several years, you only have to renew it once every several years. You also avoid the inconvenience of possibly having your site and email go down if you miss an annual renewal deadline.
It's less expensive
Some domain name registrars offer a discount when you register a domain for multiple years. In addition, you reduce the number of occasions when you might have to pay a service fee for renewing your domain late.
It's more secure
The chances of your losing your domain because you were away, busy, or didn't receive the email notification about its due date are reduced.
It's more legitimate
It's believed that Google weighs the length of the domain registration when ranking a website. A site with a domain that's registered for several years would benefit from the long registration time over a site with a domain that expires in less than a year.
Savvy customers will also notice how long a domain is registered for. A company with a domain that's registered for a few years is more likely to be around in a few years than one with a domain that's registered for only one year.
THE MANAGEMENT OF A DOMAIN NAME
To keep your treasured domain name from going through the above cycle after you register it, take these preventive steps:
Register it for several years at a time.
Register it with an email address that doesn't go with the domain name --- you need to be able to send and receive email about the domain if you accidentally let it expire.
Keep the address in your Whois records current so that you can receive renewal notices from your domain name registrar.
Set up a reminder in your calendar to renew your domain at least two months before its expiry date.
These security steps will help protect your domain name:
Use a complex password with a combination of letters and numbers for your domain name account.
Turn on the "lock" feature if the extension allows locking. When a domain name is locked, no changes can be made to it. Some domains (depending on the registrar or extension) can't be locked, but other security m
Have you seen the local automotive parts companies in your town? They have vehicles, which deliver parts to the various shops as needed. These auto parts stores need to be involved in the communities they serve and it would serve them well to indeed do a little Public Relations or PR from time to time.Of course they can do the usual; sponsor a soccer or little league team, but what else can they do? Well as a case study lets throw out a new concept; have the auto parts store join a local neighborhood business watch program? Why you ask? Well let us look at their business model for a moment;AUTO
It's in the Redemption Grace Period (RGP)
The domain is held in a 30-day redemption period, during which the registrant can still re-register it, perhaps with an additional service fee at this point. The website and email for the domain no longer work. However, the domain is not yet available to the public.
It's pending delete
This registry hold period, the last stage of the cycle, is five days.
It's available
Anyone can now register the domain name. The cycle can begin again.
THE BENEFITS OF LONG-TERM DOMAIN REGISTRATION
It's more convenient
When your domain is registered for several years, you only have to renew it once every several years. You also avoid the inconvenience of possibly having your site and email go down if you miss an annual renewal deadline.
It's less expensive
Some domain name registrars offer a discount when you register a domain for multiple years. In addition, you reduce the number of occasions when you might have to pay a service fee for renewing your domain late.
It's more secure
The chances of your losing your domain because you were away, busy, or didn't receive the email notification about its due date are reduced.
It's more legitimate
It's believed that Google weighs the length of the domain registration when ranking a website. A site with a domain that's registered for several years would benefit from the long registration time over a site with a domain that expires in less than a year.
Savvy customers will also notice how long a domain is registered for. A company with a domain that's registered for a few years is more likely to be around in a few years than one with a domain that's registered for only one year.
THE MANAGEMENT OF A DOMAIN NAME
To keep your treasured domain name from going through the above cycle after you register it, take these preventive steps:
Register it for several years at a time.
Register it with an email address that doesn't go with the domain name --- you need to be able to send and receive email about the domain if you accidentally let it expire.
Keep the address in your Whois records current so that you can receive renewal notices from your domain name registrar.
Set up a reminder in your calendar to renew your domain at least two months before its expiry date.
These security steps will help protect your domain name:
Use a complex password with a combination of letters and numbers for your domain name account.
Turn on the "lock" feature if the extension allows locking. When a domain name is locked, no changes can be made to it. Some domains (depending on the registrar or extension) can't be locked, but other security m
The world has seen the emergence of a new style of journalism, based on a 'raw feed' directly from the source. And the common notion that surrounds the emergence of serving 'raw feed' is that the journalists testing the new waters are bound to wreak havoc on institutionalized media.Also a popular notion is that Weblogs changes the nature of 'news' is in the migration of information from the personal to the public. Unquestionable, a blog is a medium that gives maximum exposure to one's creativity. Just by hitting the 'post' button and any personal writing becomes published writing.
It's more secure
The chances of your losing your domain because you were away, busy, or didn't receive the email notification about its due date are reduced.
It's more legitimate
It's believed that Google weighs the length of the domain registration when ranking a website. A site with a domain that's registered for several years would benefit from the long registration time over a site with a domain that expires in less than a year.
Savvy customers will also notice how long a domain is registered for. A company with a domain that's registered for a few years is more likely to be around in a few years than one with a domain that's registered for only one year.
THE MANAGEMENT OF A DOMAIN NAME
To keep your treasured domain name from going through the above cycle after you register it, take these preventive steps:
Register it for several years at a time.
Register it with an email address that doesn't go with the domain name --- you need to be able to send and receive email about the domain if you accidentally let it expire.
Keep the address in your Whois records current so that you can receive renewal notices from your domain name registrar.
Set up a reminder in your calendar to renew your domain at least two months before its expiry date.
These security steps will help protect your domain name:
Use a complex password with a combination of letters and numbers for your domain name account.
Turn on the "lock" feature if the extension allows locking. When a domain name is locked, no changes can be made to it. Some domains (depending on the registrar or extension) can't be locked, but other security m
Any business can be the victim of fraud. Large businesses have resources to prevent fraud and resources to recover from the financial loss. A small business, however, may not have the resources to install programs to prevent fraud, and it may not be able to recover from the financial loss. The three most common types of fraud can cause big problems for small business owners.Check and credit card schemesThe illegal use of checks and credit cards is becoming more sophisticated because of technology, and businesses must always be on the lookout for this type of fraud. To avoid che
Register it for several years at a time.
Register it with an email address that doesn't go with the domain name --- you need to be able to send and receive email about the domain if you accidentally let it expire.
Keep the address in your Whois records current so that you can receive renewal notices from your domain name registrar.
Set up a reminder in your calendar to renew your domain at least two months before its expiry date.
These security steps will help protect your domain name:
Use a complex password with a combination of letters and numbers for your domain name account.
Turn on the "lock" feature if the extension allows locking. When a domain name is locked, no changes can be made to it. Some domains (depending on the registrar or extension) can't be locked, but other security measures are usually in place to prevent unauthorized transfers or other changes.
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