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Added for You - Writing Effective Classified Ads - The Basics Of Classified Advertising
Forex? What is it, anyway?The marketThe currency trading (FOREX) market is the biggest and fastest growing market on earth. Its daily turnover is more than 2.5 trillion dollars. The participants in this market are banks, organizations, investors and private individuals, just like you. (click here to read full market background by Easy-Forex™).The goods (merchandise)Markets are places to trade goods, and the same goes with FOREX. The Forex goods are the currencies of various countries. You buy Euro, paying with US dollars, or you sell Japanese Yens for Canadian dollars. That's all.How does one profit in Forex?Obviously, buy cheap and sell for more! The profit potential comes from the fluctuations (changes) in the currency exchange market. The nice thing about the FOREX market, is that regular daily fluctuations, say - around 1%, are multiplied by 100! (in general, Easy-Forex™ offers trading ratios from 1:50 to 1:200).How risky is Forex trading?You cannot lose more than your "margin" (your initial investment)! You may profit unlimited amounts, but you never lose more t
Here are a few more pointers that advertisers should know. The means that customers respond will dramatically effect results. A toll free telephone number is still the best means to generate leads. This is not used by all advertisers for a variety of reasons, but those who have the capability and the budget are encouraged to include a toll free number. If a toll free number is not in the budget then a regular long distance number is the next best thing. A live person answering the calls is going to result in more sales than an answering machine providing the operator is knowledgeable and courteous. The easier you can make it for a reader to respond and buy your product or service the more successful you will be!
Web addresses are more and more popular in classified advertisements. Adding web addresses to ads, will generally increase the respons
Lean manufacturing refers to the ways of eliminating waste from the manufacturing process of any product. Lean manufacturing increases the quality of the product including the profit levels and helps in reducing production costs. A lower lead and set up time, low equipment costs and better position in the market can also be counted as the additional advantages of the Lean Manufacturing System. However, to implement a proper lean manufacturing system some basic principles are required to be followed or implemented.One of the most important principles may be to produce a product without defects, where each part of the product is examined after manufacturing. In this way, any defects detected can be corrected or eliminated at the earliest possible stage instead of reaching to the final stage and going over the whole process from the beginning. The final product can therefore be kept perfect and flawless. Avoiding all activities and materials that do not add value to the final product is also very important, which in turn requires to be replaced by the optimum use of valuable resources such as manpower, capital and land
How to write an effective classified ad...
The single most important thing in an advertising campaign is GOOD AD COPY. We all understand the importance of having an ad that illicits positive responses from readers. What everyone does not understand is how to achieve this. To assist you, we have come up with a few basic rules to writing an effective classified ad. Here’s where you start...
Effective classified ads should have three basic parts.
1. THE HEADLINE
2. THE BODY
3. THE CALL TO ACTION WITH CONTACT INFORMATION
THE HEADLINE is the most important part of your ad. It is in the headline that you will either get the readers attention and pull them in or you won’t. If you don’t spark their interest with the headline, then you have lost them and they simply will not read you ad. A good headline should have action verbs that encourage the reader to do something. It should also be believable. Examples of how to use action words in headlines are as follows.
“Earn up to $3000 per month!”
“Save $$$ on grocery bills!”
“Get the financial independence you’ve dreamed of!”
THE BODY is where you need to elaborate on the headline. Don’t overdo it, keep it short and simple. With a classified ad, you are generally trying to keep the word count to 15 to 25 words, so you never want to actually sell the reader in the ad, you just want to spark their interest enough to make them want to learn more.
A common error that many unsuccessful advertisers make is trying to put too much in an ad. This results in a busy ad that lacks focus. To make matters worse they often abbreviate words to the point they lose meaning. Through the years, we have made many a telephone call to customers to have them explain to us what they are trying to say in over-abbreviated ads. Unless, an abbreviation is commonly recognized by the common person avoid using it. You do not want sacrifice an ad campaign to save a buck!
THE CALL TO ACTION is basically the end of the ad. Generally, it is not much more than a sentence in length. Effective classified ads will not have just a phone number or web address at the end of the ad. They will have contact information paired with action words. Sometimes in trying to keep the price down for an ad, advertisers will omit simple words like “call now” or “log onto”. This is not recommended as readers need this simple call to action to entice them one last time to respond. Studies have been done and it has been shown that these simple words increase response to classified ads.
Here are well written examples:
“For FREE information, call now! 1-800......”
“To get started, visit www......”
“Call Toll-Free! 1-877....”
One last bit of advice for this portion of the ad is to pair it with a special offer. Being able to use statements like “limited time offer”, “special bonus to first 100 customers” or “this week only” can significantly increase response.
How will your customers contact you?...
Here are a few more pointers that advertisers should know. The means that customers respond will dramatically effect results. A toll free telephone number is still the best means to generate leads. This is not used by all advertisers for a variety of reasons, but those who have the capability and the budget are encouraged to include a toll free number. If a toll free number is not in the budget then a regular long distance number is the next best thing. A live person answering the calls is going to result in more sales than an answering machine providing the operator is knowledgeable and courteous. The easier you can make it for a reader to respond and buy your product or service the more successful you will be!
Web addresses are more and more popular in classified advertisements. Adding web addresses to ads, will generally increase the response
A significant part of the businesses that sustain their activity in today’s competitive markets rely on the latest, state-of-the-art marketing strategies in order to overcome the competition and achieve a successful promotion of their offered services or products. However, one of the most applicable and reliable marketing trick (and also the oldest, despite the abundance of recently introduced marketing solutions) consists in regularly establishing promotions, discounts and special offers with the purpose of attracting a consistent number of customers towards certain categories of products or services.Unlike other types of marketing strategies, discounts and other similar approaches have the remarkable characteristic of bringing equal benefits to both parties involved in a transaction: the business that uses discounts and special offers achieves better exposure, attracts more targeted customers and consequently increases profits, while the customer is able to economize money without making any compromise (is provided with products or services of the same quality, but for lower prices).For the fact that they h
Effective classified ads should have three basic parts.
1. THE HEADLINE
2. THE BODY
3. THE CALL TO ACTION WITH CONTACT INFORMATION
THE HEADLINE is the most important part of your ad. It is in the headline that you will either get the readers attention and pull them in or you won’t. If you don’t spark their interest with the headline, then you have lost them and they simply will not read you ad. A good headline should have action verbs that encourage the reader to do something. It should also be believable. Examples of how to use action words in headlines are as follows.
“Earn up to $3000 per month!”
“Save $$$ on grocery bills!”
“Get the financial independence you’ve dreamed of!”
THE BODY is where you need to elaborate on the headline. Don’t overdo it, keep it short and simple. With a classified ad, you are generally trying to keep the word count to 15 to 25 words, so you never want to actually sell the reader in the ad, you just want to spark their interest enough to make them want to learn more.
A common error that many unsuccessful advertisers make is trying to put too much in an ad. This results in a busy ad that lacks focus. To make matters worse they often abbreviate words to the point they lose meaning. Through the years, we have made many a telephone call to customers to have them explain to us what they are trying to say in over-abbreviated ads. Unless, an abbreviation is commonly recognized by the common person avoid using it. You do not want sacrifice an ad campaign to save a buck!
THE CALL TO ACTION is basically the end of the ad. Generally, it is not much more than a sentence in length. Effective classified ads will not have just a phone number or web address at the end of the ad. They will have contact information paired with action words. Sometimes in trying to keep the price down for an ad, advertisers will omit simple words like “call now” or “log onto”. This is not recommended as readers need this simple call to action to entice them one last time to respond. Studies have been done and it has been shown that these simple words increase response to classified ads.
Here are well written examples:
“For FREE information, call now! 1-800......”
“To get started, visit www......”
“Call Toll-Free! 1-877....”
One last bit of advice for this portion of the ad is to pair it with a special offer. Being able to use statements like “limited time offer”, “special bonus to first 100 customers” or “this week only” can significantly increase response.
How will your customers contact you?...
Here are a few more pointers that advertisers should know. The means that customers respond will dramatically effect results. A toll free telephone number is still the best means to generate leads. This is not used by all advertisers for a variety of reasons, but those who have the capability and the budget are encouraged to include a toll free number. If a toll free number is not in the budget then a regular long distance number is the next best thing. A live person answering the calls is going to result in more sales than an answering machine providing the operator is knowledgeable and courteous. The easier you can make it for a reader to respond and buy your product or service the more successful you will be!
Web addresses are more and more popular in classified advertisements. Adding web addresses to ads, will generally increase the respons
In terms of trends in how aid is approached and organized, a partnership model focused on country ownership and performance based aid is becoming increasingly popular. It typically applies one or both of the following principles:Country ownership, which requires that donors align their support with a strategy developed by recipients, moving away from intrusive policy conditionality. The March 2005 Paris Declaration embodies this principle.Aid allocation based on country performance, which bases the level and modalities of aid on development achievements that recipients are expected to attain—including the quality of their governance and policies (including the management of financial resources)and interim indicators of future results. Within this emerging aid framework, the objective is to move aid commitments toward a contractual basis built on achieving development outcomes.A remaining challenge is how best to balance aid allocation between rewarding and encouraging good performance and addressing urgent needs. The performance model risks focusing aid on a few countries that already perform well. A
A common error that many unsuccessful advertisers make is trying to put too much in an ad. This results in a busy ad that lacks focus. To make matters worse they often abbreviate words to the point they lose meaning. Through the years, we have made many a telephone call to customers to have them explain to us what they are trying to say in over-abbreviated ads. Unless, an abbreviation is commonly recognized by the common person avoid using it. You do not want sacrifice an ad campaign to save a buck!
THE CALL TO ACTION is basically the end of the ad. Generally, it is not much more than a sentence in length. Effective classified ads will not have just a phone number or web address at the end of the ad. They will have contact information paired with action words. Sometimes in trying to keep the price down for an ad, advertisers will omit simple words like “call now” or “log onto”. This is not recommended as readers need this simple call to action to entice them one last time to respond. Studies have been done and it has been shown that these simple words increase response to classified ads.
Here are well written examples:
“For FREE information, call now! 1-800......”
“To get started, visit www......”
“Call Toll-Free! 1-877....”
One last bit of advice for this portion of the ad is to pair it with a special offer. Being able to use statements like “limited time offer”, “special bonus to first 100 customers” or “this week only” can significantly increase response.
How will your customers contact you?...
Here are a few more pointers that advertisers should know. The means that customers respond will dramatically effect results. A toll free telephone number is still the best means to generate leads. This is not used by all advertisers for a variety of reasons, but those who have the capability and the budget are encouraged to include a toll free number. If a toll free number is not in the budget then a regular long distance number is the next best thing. A live person answering the calls is going to result in more sales than an answering machine providing the operator is knowledgeable and courteous. The easier you can make it for a reader to respond and buy your product or service the more successful you will be!
Web addresses are more and more popular in classified advertisements. Adding web addresses to ads, will generally increase the respons
Multi level marketing has proven itself to be a very wise way of managing your day to day sales strategies. It allows for owners of businesses to be able to delegate the average money making processes of a job to others so that they can enjoy the benefits of earning without all of the work. MLM residual income opportunities have popped up all over the place. In fact it seems that with every new product to hit the market, a brand new MLM residual income opportunity pops up with it. If you are the business owner, you are earning a lot of money over and over again for work that you put in only once. It is a lot like receiving royalty payments for a book that you wrote once.The internet has become a major force in creating your own MLM residual income opportunity. Now you can use your own website to recruit people to selling your products for you for a nominal commission for every sale they generate. You can offer bonuses to those who recruit more members as an incentive for them. When you incorporate this kind of MLM, you can really soar to new money making heights in a relatively short period of time. These MLM market
Here are well written examples:
“For FREE information, call now! 1-800......”
“To get started, visit www......”
“Call Toll-Free! 1-877....”
One last bit of advice for this portion of the ad is to pair it with a special offer. Being able to use statements like “limited time offer”, “special bonus to first 100 customers” or “this week only” can significantly increase response.
How will your customers contact you?...
Here are a few more pointers that advertisers should know. The means that customers respond will dramatically effect results. A toll free telephone number is still the best means to generate leads. This is not used by all advertisers for a variety of reasons, but those who have the capability and the budget are encouraged to include a toll free number. If a toll free number is not in the budget then a regular long distance number is the next best thing. A live person answering the calls is going to result in more sales than an answering machine providing the operator is knowledgeable and courteous. The easier you can make it for a reader to respond and buy your product or service the more successful you will be!
Web addresses are more and more popular in classified advertisements. Adding web addresses to ads, will generally increase the respons
Getting a thrift store together in your community is some thing that anyone can do with a little time and preparation. This is something that you can do with some help from others in the community and friends and family. A thrift store is something that will benefit the entire community and help those people that are in need. This is a great idea and will make a difference in a lot of lives.When you are thinking of starting a thrift store, you should try to get as many volunteers together to help with everything that needs to be done. You can have a town meeting to get people involved in the process. You can also figure out what needs to be done in order to get things moving ahead.Finding a place to hold the thrift store is a good place to start. You may have to see if someone will donate space or you can find many buildings to rent for less because you are using it for good cause. There are many landlords and businesses that will want to help with the cause.You can also ask many businesses to donate cash or goods to the thrift store. This will help out a lot with things that are needed for the
Here are a few more pointers that advertisers should know. The means that customers respond will dramatically effect results. A toll free telephone number is still the best means to generate leads. This is not used by all advertisers for a variety of reasons, but those who have the capability and the budget are encouraged to include a toll free number. If a toll free number is not in the budget then a regular long distance number is the next best thing. A live person answering the calls is going to result in more sales than an answering machine providing the operator is knowledgeable and courteous. The easier you can make it for a reader to respond and buy your product or service the more successful you will be!
Web addresses are more and more popular in classified advertisements. Adding web addresses to ads, will generally increase the responses, but if it is in conjunction with a phone number (which we recommend) you will get fewer calls as some readers will simple go to the website instead of calling. So make sure the website is professional and properly functioning. If you are considering using a web address in the ad as a sole means of contact, please keep in mind that not all people have web access or are comfortable doing business online so you will be limiting the number of potential responses.
Anytime readers are required to write for more information, responses drop. However, the up side to this option is that there is less expense to the advertiser. Through the years, we have seen a variety of successful advertisers utilize write in responses, so it can be done. The most important thing to remember is to have professional literature to mail to the potential customers. This literature will make or break your sale so make it good!
Probably, the worst method of responding that we have seen time and time again is asking the customer to send money in the mail for a product or service. These will not work for a variety or reasons. First, you are requiring a small classified ad to sell something in three or four sentences. A difficult task to say the least. Second, most people are understandably wary of sending money in the mail to a company that they know nothing about. The public has been warned time and again about scam companies who prey on people using this means of advertising. If you have a good product or service avoid going this route. You simply will not be pleased with your advertising results!
Where to Advertise and How Often?....
Once you have a good ad written, the next step is to seriously consider your budget. We get calls from new customers regularly who ask for guidance in what program they should purchase. The first thing we always ask is what is your monthly budget. It is surprising to us that many advertisers cannot answer that question. Before you begin, look at your finances and figure out what you can comfortably invest in advertising on a monthly basis. Take that figure and divide it by four to get a weekly figure. Then, unless you are limited in geographic regions, search according to price range on our website. For example, if you have a $175 weekly budget, go to the $100-$199 buys and see if there is anything that would suit your needs. Keep in mind that you could run one buy for $175 or several smaller buys to meet your budget. If you are limited to a certain geographic region, you will want to search by state.
The most important thing is to stick to a budget so that you can afford to run the programs for a four week run. There are several advantages to this method. First, you will get repetition which will greatly improve your response rate. We will talk more about this a little later! Secondly, we have several programs that offer multiple week discounts at four weeks. If you purchase four weeks at one time you can save a great deal of money and possibly allow you to buy into an additional market with your savings!
As for the importance of repetition, we cannot emphasize enough how critical this is! Repetitive advertising builds credibility in your advertising campaign and allows the reader to feel comfortable in responding to your ad. Repetitive advertising also builds responses. In college, we were taught the Rule of Seven. Basically, the Rule of Seven claims that a reader must see an add seven times before he or she will respond to it. New advertisers are often s
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