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Added for You - How to Choose the Right Domain Name for Your Company
Don't Think of Consumers as Targets tive that your domain name be available with a .com extension. I’ve seen businesses and major web sites try to get away with .net or .org, and perhaps half of their intended visitors land on someone else’s web site. Or worse,“Target marketing” may be a suitable term for marketers to use among themselves, but consumer groups should never be thought of merely as “targets,” as the ultimate focus of this campaign or that marketing ef Courtesy and Customer Service As the editor of DomainNameWire.com, I’m frequently e-mailed by people asking for domain name advice. Specifically, what should they look for when registering a domain name for their company? This may be basic for some of you, but I hope some of my readers gain value from this.Good customer service is vital for the success of any business or job that deals with the public. If the following three things are done consistently, customers will happily return to a business.1. C Let me start with the things to avoid when registering a domain name that will be used for your main company web site. 1. Never use a hyphen. If your domain is some-name.com, many people will forget the hyphen when typing your name into the browser or sending e-mail to you. This can result in lost business. 2. Avoid digits if possible. Using digits requires you to spell the domain name out to people. For example2.com, you need to tell people it’s the digit “2” rather than the word “two” or even “to”. Here are the positive things to look for in a domain name. 1. .Com extension. It’s imperative that your domain name be available with a .com extension. I’ve seen businesses and major web sites try to get away with .net or .org, and perhaps half of their intended visitors land on someone else’s web site. Or worse, Elements Of An eBay Strategy , but I hope some of my readers gain value from this.Strategy is an art concerned with achieving a goal. It is an art based upon devising and employing a careful plan or process towards the goal. This means that actions and efforts are pre-determined rather tha Let me start with the things to avoid when registering a domain name that will be used for your main company web site. 1. Never use a hyphen. If your domain is some-name.com, many people will forget the hyphen when typing your name into the browser or sending e-mail to you. This can result in lost business. 2. Avoid digits if possible. Using digits requires you to spell the domain name out to people. For example2.com, you need to tell people it’s the digit “2” rather than the word “two” or even “to”. Here are the positive things to look for in a domain name. 1. .Com extension. It’s imperative that your domain name be available with a .com extension. I’ve seen businesses and major web sites try to get away with .net or .org, and perhaps half of their intended visitors land on someone else’s web site. Or worse, Test Campaign Result Accuracy – Test Group Sizing - Part I ome-name.com, many people will forget the hyphen when typing your name into the browser or sending e-mail to you. This can result in lost business.In a recent article [Testing – the most effective tool for database marketing], we have analysed the importance of testing in marketing campaign management. Testing is done by promoting an offer to a sm 2. Avoid digits if possible. Using digits requires you to spell the domain name out to people. For example2.com, you need to tell people it’s the digit “2” rather than the word “two” or even “to”. Here are the positive things to look for in a domain name. 1. .Com extension. It’s imperative that your domain name be available with a .com extension. I’ve seen businesses and major web sites try to get away with .net or .org, and perhaps half of their intended visitors land on someone else’s web site. Or worse, Are You Using These Keyword Selection Guidelines To Improve Website Conversion Rates? in name out to people. For example2.com, you need to tell people it’s the digit “2” rather than the word “two” or even “to”.Use the correct lingo.Have you ever been in a room where people are talking but you don't understand a thing about the topic or even understand the language? Take it from one who knows, it can be quite Here are the positive things to look for in a domain name. 1. .Com extension. It’s imperative that your domain name be available with a .com extension. I’ve seen businesses and major web sites try to get away with .net or .org, and perhaps half of their intended visitors land on someone else’s web site. Or worse, The Most Important Marketing Principles of All Time tive that your domain name be available with a .com extension. I’ve seen businesses and major web sites try to get away with .net or .org, and perhaps half of their intended visitors land on someone else’s web site. Or worse, confidential e-mails are sent to the wrong domain.As you have probably experienced there is a lot of hype in the business and marketing world. New concepts, revolutionary methods and the like land in our in boxes every day. But I'm going to confirm something 2. Easy to spell. Keep in mind that your spelling might be better than most people! 3. Short. Try to keep it to 2 words, 3 maximum and 20 characters or fewer. These are general guidelines applicable to your main company domain name. There are instances where hyphens, numbers, and non-.com domain extensions are fine for secondary sites and search engine-optimized sites. But your company’s main domain should follow these general guidelines. Good luck!
HTTP = HTML link (for blogs, profiles,phorums):
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