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Added for You - Why Is The Toilet Poster Not A Standard Advertising Medium Yet?
Portable tradeshow display sales, up until about 3 years ago, involved a sales person representing a tradeshow display manufacturer bringing a portable display to your place of business. He would spend about 1 hour showing how the display sets up, te
It proves that it is the advert that makes the campaign relevant, not the environment. Unilever’s Axe (know
The world rotates around money, we all know that. We all want to find affordable ways of starting or improving our businesses, but money always seem to be an issue. So then, why don’t we direct our attention towards business grants? Think about it: w
A study conducted at Rice university has shown that the retention of the marketing message is 40% more effective than retention for any other media.
Barbour and Monroe’s survey data concluded that:
• 84% recalled seeing specific advertisements in the restrooms.
• 92% were able to name specific advertisers without prompting.
• 88% recalled at least FOUR selling points in the ads surveyed.
• 98% reacted positively or neutral to seeing ads in restroom facilities, as is now backed by my yahoo answers experiment.
These are all very impressive figures compared to any other media, and as the study via yahoo answers shows, the media isn’t viewed in a negative way by the general public, in fact, most lauded toilet advertising as a welcome distraction.
It proves that it is the advert that makes the campaign relevant, not the environment. Unilever’s Axe (known
If you have a tremendous fondness, desire, or enthusiasm for what you do for a living, be thankful! You're most likely pursuing your passions in life.On the other hand, do you know what happens when you choose a business direction that's not a
A study conducted at Rice university has shown that the retention of the marketing message is 40% more effective than retention for any other media.
Barbour and Monroe’s survey data concluded that:
• 84% recalled seeing specific advertisements in the restrooms.
• 92% were able to name specific advertisers without prompting.
• 88% recalled at least FOUR selling points in the ads surveyed.
• 98% reacted positively or neutral to seeing ads in restroom facilities, as is now backed by my yahoo answers experiment.
These are all very impressive figures compared to any other media, and as the study via yahoo answers shows, the media isn’t viewed in a negative way by the general public, in fact, most lauded toilet advertising as a welcome distraction.
It proves that it is the advert that makes the campaign relevant, not the environment. Unilever’s Axe (know
I sold Yellow Page ads for 25 years. During that time, I dealt with mostly the local “mom and pop” type businesses. The reason was simple. The large companies chose the more expensive media to promote their national chains. So Home Depot would have t
• 84% recalled seeing specific advertisements in the restrooms.
• 92% were able to name specific advertisers without prompting.
• 88% recalled at least FOUR selling points in the ads surveyed.
• 98% reacted positively or neutral to seeing ads in restroom facilities, as is now backed by my yahoo answers experiment.
These are all very impressive figures compared to any other media, and as the study via yahoo answers shows, the media isn’t viewed in a negative way by the general public, in fact, most lauded toilet advertising as a welcome distraction.
It proves that it is the advert that makes the campaign relevant, not the environment. Unilever’s Axe (know
Corporate events often include a variety of fun activities. These activities that are planned may be for a company picnic or even a holiday party, or a summer bash. Furthermore, these could be events that take place just as an employee incentive. Cor
These are all very impressive figures compared to any other media, and as the study via yahoo answers shows, the media isn’t viewed in a negative way by the general public, in fact, most lauded toilet advertising as a welcome distraction.
It proves that it is the advert that makes the campaign relevant, not the environment. Unilever’s Axe (know
Have you ever noticed how companies hide behind their accounting minutia? Using various accounting rules to hide the fact they are not making money, only burning thru capital? Many a company executive will talk about how well the company is doing nev
It proves that it is the advert that makes the campaign relevant, not the environment. Unilever’s Axe (known as Lynx in the UK) understood this brilliantly and used the toilet environment to its benefit. Look at some of their brilliant ideas here
Toilet advertising is a channel that is open to innovation: planners can choose from a plethora of formats: A3 panels, stickers, lenticular, bluetooth, wi-fi, talking posters, etc. And the recently added option of direct response media pads has greatly added to the effectiveness of direct response campaigns.
Here we have a media that is 100% lifestyle and gender targeted, offers a captive audience away from clutter producing advertising campaigns with zero wastage, yet toilet posters are still not recognized as mainstream media.
Ridiculous...
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