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Added for You - Free eBook Publishing Guide - Part 5 - Sell Your eBook
There is no doubt that we now live in one of the most culturally and ethnically diverse societies in the world. Canada’s workforce has become a reflection of our ever-changing world and marketplace. It has been shown that companies whose employees mirror society’s diversities can proficiently understand and meet the needs of the country’s multicultural market.Here are three of the main reasons why forward-looking companies are adopting diversity hiring policies:Group problem-solving and productivity: A workforce consisting of qualified individuals with different genders, race, ethnicity, culture, education, age, lifestyles and abilities are more apt to find creative solutions to difficult problems. Divergent inputs will often prompt staff to explore diverse point of views. The number of alternative solutions that an organization may be willing to consider and implement will allow that company to successfully anticipate and respond to the needs of a complex market.Connecting with the consumer: A diverse workforce generates more opportunities to understand and satisfy the needs of a diverse community of consumers. This will create opportunities leading to significant increases in sales and profits. Organizations who understand their consumer’s needs are better equipped to offer the right service and/or product. This translates into improved sales and good relationships with customers and suppliers.Improved public relations: Being known as a company with good hiring practices strengthens
Uploading cover art
To upload cover art, it is first necessary to sign up for an Amazon File Transfer Protocol (FTP) account. To obtain an Amazon FTP username and password, send an email to ftp-subs@amazon.com. Whilst it is possible to FTP from a browser, I have never found it very reliable and would recommend instead FTP Voyager (see software links in panel rig
Many of today's top business leaders are choosing business jets as they're primary means for air travel. It's no surprise that with all the headaches and inconvenience that come with modern air travel, those with the resources and access rely on their business jets to get them where they need to be, on time and refreshed.Business jets offer first class treatment like no other and to top things off, for the most part you don't have to worry about traveling with chatty, annoying strangers or food that barely qualifies as such. Business jets are almost like limousines for the air, offered by companies for their top officials, for special events or as rewards for exceptional performance.Of course, the downside is that business jets can be extremely expensive. With all the amenities and extras it takes to stock a jet, not to mention fuel, crew and other operating costs, it can add up to a hefty tab pretty quickly. But despite that, many businesses see them as an invaluable asset for catering to their top brass, especially when it comes time to seal that important business deal or get some time away to keep from burning out.Contrast that with your typical air travel experience. Even if you're fortunate enough to land yourself a seat in first class, you still have to get to the gate like everyone else. That typically means long lines, seemingly endless waiting, and of course the extra security. By the time you tack on the extra hour or so to your travels to account for all this, you usually
2-3 weeks after approving your proof, you will see your title appear as a record on Amazon.com in the US (inheriting the basic details that you entered when uploading to Lightning Source). LSI allocates a new “child” ISBN identifier to your title, which differs from the “parent” ISBN. Until recently, your eBook would also have appeared on Amazon.co.uk. However, Amazon have turned off eBook records on their UK site (pending the integration of their recent Mobipocket acquisition).
Your record will look pretty empty to begin with. There will be no cover art, very little descriptive data, no reviews and no capability to search inside the book. Don’t worry. All this data can be added directly via the Amazon site.
The first key step is to ensure that your basic data on Amazon is accurate by clicking on the “correct errors and omissions in this listing” link in the “feedback” section at the bottom of your record page. After logging in, you are presented with a choice of data to amend, including: (a) title, (b) author, (c) languages, (d) binding, (e) number of pages, (f) publication date and (g) format/edition. Once you have made your changes, you will be shown a summary; click on “submit update” to confirm. Please check you are happy with your author name; they may have picked up your full name from Nielsen Book Data for your parent ISBN record. If you don’t want the world to know your funky middle name, now is the time to amend it!
The second step is to add some descriptive context about your book, including a brief description, a biography of the author, a review from the publisher and transcripts of the inside flaps and back cover. Make sure you have handy (a) your publisher name and contact details and (b) the ISBN of the title you wish to amend. Then go to the Amazon Online Content Form in the UK or US.
Assuming the ISBN you entered matches Amazon’s catalogue, you will be passed to an input screen with a series of free-form boxes; where each box corresponds to a field in your Amazon record. You are encouraged to fill in as many of the boxes as you like and the boxes scroll down if you need a little extra space. You should not use any HTML in the boxes (as it won’t work in the way you would expect). Any existing content in any of these fields (e.g. picked up directly from Nielsen) will be over-written in the process. Keep it simple! For example, with the table of contents field, list each item in the table of contents on a line by itself. Remove page numbers, leader dots and other formatting.
Uploading cover art
To upload cover art, it is first necessary to sign up for an Amazon File Transfer Protocol (FTP) account. To obtain an Amazon FTP username and password, send an email to ftp-subs@amazon.com. Whilst it is possible to FTP from a browser, I have never found it very reliable and would recommend instead FTP Voyager (see software links in panel righ
One of the most asked questions I get is how many sales people does it take to get the revenue numbers needed. Personally, I believe in large sales forces because in highly competitive situations the largest army wins. That doesn't mean, however, that you can go out and hire 100 sales people if all you can possibly sell this year is a million dollars if everything goes right. So how do you decide how large a staff you need?The first thing to do is to determine how much revenue you want. I say want because your present staff is getting you what you have and will be only able to grow so much. But if you want to double or triple your sales you will have to increase the number of people selling. It's just a fact of life. So let's say you are billing $2.5 million and want that to grow to $4 million. Your typical sales compensation is 10% commission so your potential commission pool will be $400,000. Next determine what the average sales person in your business should make. One rule of thumb I've used for new sellers is compensation for a 2 year professional just starting out. Let's say $55,000 per year. Well dividing your commission pool ($400,000) by your compensation target ($55,000) would tell you that you need 7 sellers on staff to get to $4 million. What's that you say? You only have 4 sellers and they are making a little more than $55,000? That's right and that's why you are doing $2.5 million. And you will do $2.5 million give or take a few hundred thousand until you hire those extra 3 sal
The first key step is to ensure that your basic data on Amazon is accurate by clicking on the “correct errors and omissions in this listing” link in the “feedback” section at the bottom of your record page. After logging in, you are presented with a choice of data to amend, including: (a) title, (b) author, (c) languages, (d) binding, (e) number of pages, (f) publication date and (g) format/edition. Once you have made your changes, you will be shown a summary; click on “submit update” to confirm. Please check you are happy with your author name; they may have picked up your full name from Nielsen Book Data for your parent ISBN record. If you don’t want the world to know your funky middle name, now is the time to amend it!
The second step is to add some descriptive context about your book, including a brief description, a biography of the author, a review from the publisher and transcripts of the inside flaps and back cover. Make sure you have handy (a) your publisher name and contact details and (b) the ISBN of the title you wish to amend. Then go to the Amazon Online Content Form in the UK or US.
Assuming the ISBN you entered matches Amazon’s catalogue, you will be passed to an input screen with a series of free-form boxes; where each box corresponds to a field in your Amazon record. You are encouraged to fill in as many of the boxes as you like and the boxes scroll down if you need a little extra space. You should not use any HTML in the boxes (as it won’t work in the way you would expect). Any existing content in any of these fields (e.g. picked up directly from Nielsen) will be over-written in the process. Keep it simple! For example, with the table of contents field, list each item in the table of contents on a line by itself. Remove page numbers, leader dots and other formatting.
Uploading cover art
To upload cover art, it is first necessary to sign up for an Amazon File Transfer Protocol (FTP) account. To obtain an Amazon FTP username and password, send an email to ftp-subs@amazon.com. Whilst it is possible to FTP from a browser, I have never found it very reliable and would recommend instead FTP Voyager (see software links in panel rig
Six Reasons to K.I.S.S. “Very often, people confuse simple with simplistic. The nuance is lost on most.” - Clement Mok, Chief Creative Officer, Sapient We’ve all heard THIS acronym, K.I.S.S. – Keep it Simple, Stupid! While I prefer, Keep it Splendidly Simple; the point is the same. Make it simple! All of us have heard the phrase. All of us nervously laugh and knowingly nod our heads when we hear it. All too often we don’t follow this sage advice. We’ve all heard the joke that a consultant is someone who will tell you about how to design, build and sell a watch, when all you wanted to know was the time. We are stereotyped often as people who like to make things more complicated, if for no other reason, than to justify our fee. While I don’t completely agree with the stereotype, as is usually true with these things, it contains a grain of truth. I believe we can serve both ourselves and our clients better if we remember to keep our proposals, project plans, reports and other services more elegant (defined in my dictionary as, “ingeniously simple and pleasing, or excellent”), or simple. Here are six reasons why we should strive to make simple one of the criteria for our work products: 1. Simple reduces errors. The more complex something becomes, the easier it is to make mistakes. Want your client to implement your 18-step model? How likely will they be able to successfully navigate each step without errors or frustration?
The second step is to add some descriptive context about your book, including a brief description, a biography of the author, a review from the publisher and transcripts of the inside flaps and back cover. Make sure you have handy (a) your publisher name and contact details and (b) the ISBN of the title you wish to amend. Then go to the Amazon Online Content Form in the UK or US.
Assuming the ISBN you entered matches Amazon’s catalogue, you will be passed to an input screen with a series of free-form boxes; where each box corresponds to a field in your Amazon record. You are encouraged to fill in as many of the boxes as you like and the boxes scroll down if you need a little extra space. You should not use any HTML in the boxes (as it won’t work in the way you would expect). Any existing content in any of these fields (e.g. picked up directly from Nielsen) will be over-written in the process. Keep it simple! For example, with the table of contents field, list each item in the table of contents on a line by itself. Remove page numbers, leader dots and other formatting.
Uploading cover art
To upload cover art, it is first necessary to sign up for an Amazon File Transfer Protocol (FTP) account. To obtain an Amazon FTP username and password, send an email to ftp-subs@amazon.com. Whilst it is possible to FTP from a browser, I have never found it very reliable and would recommend instead FTP Voyager (see software links in panel rig
I bought a lot of ebook about affiliate programs or how to make money online. The examples are: get pay for surveys online, data processing online, eBay reselling, Google adwords, affiliate programs, reselling CD roms, rewriting ebooks. All of above programs are great ideas. Great ideas can’t generate any income by themselves unless people use them.I tried to follow these get-rich-quick programs. I never succeeded as the writers boasted. However, I do make additional income besides my full time job every month.Every affiliate marketer must have a realistic goal. Don't quit your job before your program generates income 2 times than your salary. Otherwise, small revenue will discourage you to continue your program. And you will keep finding get-rich-quick programs. You try and quit. That only makes ebook writers rich.Just be ware of falling for get-rich-quick scams. Those online Get Rich Quick programs will cost you a lot of money from $9.90 to $1000. But 99% of these programs teach you what you already know or can learn them from Internet for free. Do research and find reviews online about the program that you are interested in before spending a penny on it.Find a good program. Stay with it and work hard. Success is just a matter of time.
Assuming the ISBN you entered matches Amazon’s catalogue, you will be passed to an input screen with a series of free-form boxes; where each box corresponds to a field in your Amazon record. You are encouraged to fill in as many of the boxes as you like and the boxes scroll down if you need a little extra space. You should not use any HTML in the boxes (as it won’t work in the way you would expect). Any existing content in any of these fields (e.g. picked up directly from Nielsen) will be over-written in the process. Keep it simple! For example, with the table of contents field, list each item in the table of contents on a line by itself. Remove page numbers, leader dots and other formatting.
Uploading cover art
To upload cover art, it is first necessary to sign up for an Amazon File Transfer Protocol (FTP) account. To obtain an Amazon FTP username and password, send an email to ftp-subs@amazon.com. Whilst it is possible to FTP from a browser, I have never found it very reliable and would recommend instead FTP Voyager (see software links in panel rig
BackgroundBefore you can start up a business - any business - customers need to be able to find you. On the Internet, your address is your domain name; the part of an Internet address that comes after the www. With the unparalleled growth of the Internet, dot com domain names continue to sell like hotcakes. Currently, there are more than 20 million dot com domains, and over 34 million total domains registered worldwide. Industry experts forecast that more than 500 million domains will be registered in the next ten years. In fact, reliable sources from companies like Intel are predicting that every personal computer in the future will have its own domain name.In 1998, the dot com craze was beginning to ramp up to unbelievable proportions. So many Internet companies sprouted up in Silicon Valley, and elsewhere, that companies not swept up in the hysteria were thought to be missing out. But, while most people were focused on things like Content, Banner Ads and Bandwidth, Michael Reed and Alan Ezeir, the CEO and President respectively of Global Domains International, Inc. (GDI), recognized another opportunity that was largely ignored; they wondered, "Besides dot com, are there other extensions that businesses could use as a domain name?"Mike and Alan were aware that in the mid 1990’s, the Internet Assigned Numbers Authority (IANA) assigned each nation a country code. These codes were designed to give each country an address to use for their own Internet needs. For instance, the United States was
Uploading cover art
To upload cover art, it is first necessary to sign up for an Amazon File Transfer Protocol (FTP) account. To obtain an Amazon FTP username and password, send an email to ftp-subs@amazon.com. Whilst it is possible to FTP from a browser, I have never found it very reliable and would recommend instead FTP Voyager (see software links in panel right). In FTP Voyager, set up a new session and type ftp.amazon.com in the site box. Enter your userid and password (freshly received from Amazon) in the appropriate boxes and Voyager is ready to use.
Amazon say on their website “experience has shown that customers are more comfortable purchasing products with accompanying images. Not only will posting cover art improve the look of your page, but it might also help your sales!” I recommend buying a second-hand copy of Adobe Photoshop (see panel right) to get truly professional results. Amazon requires images to be (a) in TIFF or JPEG format, (b) 72 dots per inch resolution, (c) minimum of 500 pixels on longest side, (d) 8 bits per channel sRGB mode. Do not use borders and name your file as the 10-digit parent ISBN (e.g. B000AMF66Q.JPG).
When you are ready to upload your image, click “connect” in FTP Voyager on the session you set up earlier. Once the command “LIST” has been successfully executed in the scripting box at the bottom of the screen (messages 150 and 226), you know you are connected. In the top window the directory will be: ftp://ftp-1.amazon.com/catalogue/incoming. Now you simply drag and drop the cover art file from the middle box (your PC directories) to the box at the top (the Amazon incoming directory).
Your image should appear on your Amazon page within 48 hours. Amazon advise that, should your image not appear within two to three business days, to check you have followed all the specifications for preparing and saving documents and images, then resubmit. There is no point in emailing Amazon, either with your image file attached or to chase it not appearing on the record. They will ignore such emails.
Search-inside-the-book
Authors used to upload interior art for their table of contents, first chapter, inside flap, or other textual content. Now, however, Amazon demand you join their search-inside-the-book (SITB) programme to do this. With SITB, customers can browse sample pages and do additional searches inside a particular book from the book record page itself. This is perfect if you want to confirm that the title is just what you’re looking for. All of this helps publishers and authors to sell more books.
To join SITB, in your role as publisher, you must first visit http://www.amazon.com/SITB and complete a Search Inside the Book agreement. Once you have signed the Publisher Participation Agreement and are accepted into the programme, you will be set up with a
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