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Added for You - How Using A Drop Capital Increased My Ebook Sales By 40%
In fact this article is a preparation for a next article on the same topic; one that is actually still due.We are to absorb so much knowledge that we tend to forget what we have learned when we where still at school. Maybe you remember the time when you where asked to read out loud in front of the class.“Period.”This period is key. Not only when reading a text, but also when presenting the kind of material in front of a group of people. The technique is the same. You stop because the action has ended end you are stepping into a new area. The period is there to signal this for
Does This Offline Copywriter's Trick Increase Sales On The Internet?
After reading about how effective drop capitals can be offline; I decided to see i
Your affiliate marketing business is just that … a business. To be successful, you need to treat your business like a business and focus on growth. Your affiliate links are your business; you are the owner of a marketing company, and it is an asset you can grow into more and more assets. Here are three strategies to build your marketing business.1. Get your own website and domain name.It looks cheap and marks you as a “newbie” when you post a long affiliate link in your ads. With domain names as inexpensive as they are now you can purchase your own domain name. You can then ei
It was whilst reading one such book, that I discovered how using a drop capital, can increase readership of advertising.
The book was: 'Ogilvy On Advertising' - by David Ogilvy
In the book, Ogilvy, an advertising and marketing legend, discussed the merits of using a drop capital (also known as a drop initial).
Ogilvy was renowned for producing advertising which got results, having helped to build some of the most recognizable brands in the world including: American Express, Sears, Ford, Shell, Barbie, Pond's, Dove, and Maxwell House among them, and more recently, IBM and Kodak.
In 'Ogilvy On Advertising', Ogilvy is quoted as saying "The drop capital increases readership of your body copy by an average of 13%".
How Does The Drop Capital Increase Readership?
Drop capitals seem to work in the same way that images do. In that they catch the readers eye as they scan the page.
The big capital letter drops down inside the first paragraph. Because we read from left to right, our eyes move naturally away from the image and into the text to the right.
The first paragraph is very important, and has to capture the reader's attention and interest, so that they continue to read down the page.
The key point is: 'The more people you can get to read the text on your web pages, the more sales you are going to make.' Period!
What I really like about the drop capital as a sales tool, is its subtelty. It doesn't shout: 'Hey! I'm trying to trick you into reading!' I like to refer to it as a 'stealth copywriting' technique. It's extremely effective, but without flying above the radar.
Does This Offline Copywriter's Trick Increase Sales On The Internet?
After reading about how effective drop capitals can be offline; I decided to see if
Many people sit at home & wish they could live the lifestyle they desire. That lifestyle is achievable for any everyday person. They just need to want it badly enough & to be prepared to do what it takes to get there.In everyday life you see people who have what appears to be a dream job. They can go to work when they want & seem to have an easy life. In order to get to that easy life most people have worked hard & are now at the stage where they are benefiting from their hard work & perseverance.These people have learnt to work in entrepreneurial time. They are no longer trading th
Ogilvy was renowned for producing advertising which got results, having helped to build some of the most recognizable brands in the world including: American Express, Sears, Ford, Shell, Barbie, Pond's, Dove, and Maxwell House among them, and more recently, IBM and Kodak.
In 'Ogilvy On Advertising', Ogilvy is quoted as saying "The drop capital increases readership of your body copy by an average of 13%".
How Does The Drop Capital Increase Readership?
Drop capitals seem to work in the same way that images do. In that they catch the readers eye as they scan the page.
The big capital letter drops down inside the first paragraph. Because we read from left to right, our eyes move naturally away from the image and into the text to the right.
The first paragraph is very important, and has to capture the reader's attention and interest, so that they continue to read down the page.
The key point is: 'The more people you can get to read the text on your web pages, the more sales you are going to make.' Period!
What I really like about the drop capital as a sales tool, is its subtelty. It doesn't shout: 'Hey! I'm trying to trick you into reading!' I like to refer to it as a 'stealth copywriting' technique. It's extremely effective, but without flying above the radar.
Does This Offline Copywriter's Trick Increase Sales On The Internet?
After reading about how effective drop capitals can be offline; I decided to see i
A small business merchant account may be just what your company needs to edge out the competition. If your customer base is growing or they are asking increasingly for credit payment options as well as for information about your products and services, a merchant account can answer their questions and help to grow your business while leaving your competitors in the dust.It is easy to apply for a small business merchant account. Just find a merchant account provider, which you can do by searching the Internet using relevant key terms. Browse the many sites offering this special type of comme
How Does The Drop Capital Increase Readership?
Drop capitals seem to work in the same way that images do. In that they catch the readers eye as they scan the page.
The big capital letter drops down inside the first paragraph. Because we read from left to right, our eyes move naturally away from the image and into the text to the right.
The first paragraph is very important, and has to capture the reader's attention and interest, so that they continue to read down the page.
The key point is: 'The more people you can get to read the text on your web pages, the more sales you are going to make.' Period!
What I really like about the drop capital as a sales tool, is its subtelty. It doesn't shout: 'Hey! I'm trying to trick you into reading!' I like to refer to it as a 'stealth copywriting' technique. It's extremely effective, but without flying above the radar.
Does This Offline Copywriter's Trick Increase Sales On The Internet?
After reading about how effective drop capitals can be offline; I decided to see i
In the sales profession, not everyone you interact with will be an ethical negotiator. And a difference in standards can potentially cause serious problems in the negotiation process. Some people enter negotiations with no interest in forging mutually beneficial agreements. These types are only interested in getting what’s good for them, and they don’t mind abusing other people in the process; they play hard ball. So if someone won’t meet you on your level, you need defense tactics that will keep you from getting steamrolled.When you meet with someone at the bargaining ta
The first paragraph is very important, and has to capture the reader's attention and interest, so that they continue to read down the page.
The key point is: 'The more people you can get to read the text on your web pages, the more sales you are going to make.' Period!
What I really like about the drop capital as a sales tool, is its subtelty. It doesn't shout: 'Hey! I'm trying to trick you into reading!' I like to refer to it as a 'stealth copywriting' technique. It's extremely effective, but without flying above the radar.
Does This Offline Copywriter's Trick Increase Sales On The Internet?
After reading about how effective drop capitals can be offline; I decided to see i
Many eBay sellers experience this exact same problem. They list an eBook on eBay which they are certain will sell but the auction ends with no sales and only five or six hits to the auction. Some small adjustments to the auction listing could easily explode the auction visitors and sales.Get a new auction titleThe auction title is the first thing the potential buyer sees and a dull and lifeless one will result in very few click-thrus. It should also be keyword rich. It’s no use having an attractive headline if no one can find it because it lacks keywords. According to studies, 80% o
Does This Offline Copywriter's Trick Increase Sales On The Internet?
After reading about how effective drop capitals can be offline; I decided to see if they could boost my sales conversion rate, on a website selling an ebook.
My first big hurdle was learning how to create a drop cap effect on a web page.
I spent a considerable amount of time trying to create a graphic of a capital letter, which would fit just right in the paragraph. I quickly discovered that it's very easy to create an image that is either too big, or too small.
I didn't want the whole effect to look amateurish, as I felt that it would make my site look unprofessional, and almost certainly 'hurt' my conversion rates.
After much perserverance and trial and error, I managed to get everything looking just right.
I Set Up A Split Test To Track My Sales Conversion Rate
Using some state of the art 'split test tracking software', I set up two different versions of my sales page. The software split all incoming traffic to my website. Half the visitors viewed a page WITHOUT a drop capital, and the other half saw the same page, but this time WITH a drop capital.
A piece of tracking code was placed on my 'thank you' page, so that I could track which version of my sales page was viewed, whenever a sale was made. This scientific method of testing, would prove to me over time which version of my sales page made more sales.
I decided to let the test run for at least 100 sales, so that the results wouldn't be a fluke. I eventually stopped the split test at 135 sales.
My Test Results Revealed That My Sales Were Up By A Huge 40%!
The results from the te
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