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Added for You - You Work Hard For Traffic - Get It To Convert
Understand "The Educational Spectrum" and You'll Increase Your SalesDo you ever notice that when you're in the market to buy a car, you notice almost every advertisement for cars on TV, radio, and in the paper? You even notice all those cars with prices shoe polished on the windshield in supermarket parking lots. You buy Consumer Reports and Auto Trader and read classified a
In my previous article I gave you my top five methods for lead generation. Here are my next five, plus a bonus, making a top ten (or eleven) in total.6. Print advertising – both classified and display advertising can be rewarding, but expensive. You need to carefully measure the effectiveness of your advertising and balance this against other, cheaper, ways to gen
You Work Hard For Traffic – Get It To Convert
Getting your traffic to convert first requires that you understand a few parameters. To have a clue regarding how you are doing, you need to understand server statistics and conversion ratios.
I am continually amazed at the number of sites that do not look at their server statistics. Your server stats are incredibly important because they tell you how many people are coming to your site, where they are coming from, how they found you, how many are turning into customers and, if not, what pages they are leaving from. Without this information, you are just guessing at how
An acquaintance of mine coined the title phrase of this article in a discussion we were having regarding creating success in wholesale distribution. At the time, I perceived that to be “consultantese,” another clich? to be used in the speaking arena. However, since that original perception, I have come to realize a deeper meaning in those words.“It’s time to stop thinking about pow
Getting your traffic to convert first requires that you understand a few parameters. To have a clue regarding how you are doing, you need to understand server statistics and conversion ratios.
I am continually amazed at the number of sites that do not look at their server statistics. Your server stats are incredibly important because they tell you how many people are coming to your site, where they are coming from, how they found you, how many are turning into customers and, if not, what pages they are leaving from. Without this information, you are just guessing at how
Too much goal setting and strategic planning can leave you feeling like you're working against the forces of nature; too little and you end up where you never intended to be-with a life or business that is bigger, smaller, or different than what you genuinely desire. Though getting you and your organization where you most want them to be at any given time can be hard work it c
I am continually amazed at the number of sites that do not look at their server statistics. Your server stats are incredibly important because they tell you how many people are coming to your site, where they are coming from, how they found you, how many are turning into customers and, if not, what pages they are leaving from. Without this information, you are just guessing at how
1) The Ability to Associate - The term empowered is intangible, so simply telling employees that they are empowered to make their own decisions on how to best deal with your customers is not enough. Intangible meanings provide your employees with no means of associating that term. Let's put great customer service that everyone can relate to and get away from this word empowered! Let us
Have you noticed all of the offers of mentoring regarding how to make money selling on eBay that are being offered right now? There have been so many during the last few weeks that it’s easy to lose track of them all. Some have been for as little $100, while others have gone into the many thousands of dollars. And then there are all of the FREE and FOR-A-PRICE Guides, Reports and e-Books.
Once you start looking at server stats, you need to determine your conversion ratio. The conversion ratio is the number of sales you get per visitor to the site. Importantly, it is not the number of sales per hit. A visitor may generate multiple hits, so just focus on visitor statistics. Some stats programs refer to visitors as “sessions.” Regardless, conversion ratios vary by product or service. Some may be as low as 1 in 25 visitors while others will be much higher. If you convert at anything over 1 in 500, the site probably needs some serious tweaks unless you are in an ext
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