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  • Added for You - Post Launch Laundry List = Did You Know You Should Have One?

    Media Training 101: Mastering the Television Interview
    As I travel around the world I always enjoy sampling the media in different countries.Even if I don't speak Thai, Bahasa or Mandarin, watching local news services always provides a unique insight into local culture.I was recently watching a story on a new biotech company on Channel News Asia in Singapore. The story had interviews with both the China-based CEO and biotech venture capitalists in Singapore.One of the visual images that struck me was how professional, persuasive and powerful the Chinese CEO
    ur list.

    If done right you will absolutely see a noticeable increase in click thru to sales rates, sometimes into the double digits. And what does “done right” actually entail? There are a few things you should focus on when creating an autoresponder series.

    1)Make sure there’s a logical chronology to your

    Get a Competitive Marketing Edge with PR Techniques
    One of the least understood, most underutilized marketing techniques in the business world is public relations. That fact represents an opportunity for small business owners and managers who are willing to devote a little time to cultivating relationships with reporters and editors in their community.Advertising is the obvious approach to self-promotion, so a lot of your competition is doing it. Generating free or inexpensive publicity through press releases and media relations is not as commonplace, so it offers a m
    You pre-notified your opt in list of your upcoming product and put together an incredible army of JV partners and super affiliates and now the sales are coming in like you could have only imagined. What else is there to do but move onto your next project? After all, this baby’s on auto-pilot. Wrong.

    You’re in this Internet Marketing game to make money right? So, it would seem logical that once you have launched a product successfully and the money’s coming in, you should decide what you want to do next. Well, that is just plain leaving cash on the table...and lots of it.

    It’s relatively common knowledge that it takes 6-10 views of a marketer’s message to entice folks to seal the deal, and open their wallets. In addition to that, almost 98% of folks that see your page the first time will not buy. If you think these stats don’t matter because you are already rolling in it, think again.

    Ever heard the phrase “the money is in the list” before? Actually, that’s not entirely true. People with the money, are in the list. The money is in the follow up! You need to make sure you have a 10-15 message autoresponder series (more could amount to overkill and a silly unsubscribe rate) plugged in and ready to go to every new person registering for your list.

    If done right you will absolutely see a noticeable increase in click thru to sales rates, sometimes into the double digits. And what does “done right” actually entail? There are a few things you should focus on when creating an autoresponder series.

    1)Make sure there’s a logical chronology to your

    Keep It Alive, Part 1: Using Email to Stay in Touch with Your Network
    Guess what? Today you will be taking field trip!No permission slip needed.THE DESTINATION: your inbox.Here’s your first assignment:Start by going back to your oldest saved email message. Maybe it’s from last year. Maybe it’s from last month. Maybe it’s from last century. But spend the next half-hour working your way backwards to today.By reviewing past emails, you’ll come across people, messages and issues you’ve completely forgotten all about. You might think, “Wow, I
    his Internet Marketing game to make money right? So, it would seem logical that once you have launched a product successfully and the money’s coming in, you should decide what you want to do next. Well, that is just plain leaving cash on the table...and lots of it.

    It’s relatively common knowledge that it takes 6-10 views of a marketer’s message to entice folks to seal the deal, and open their wallets. In addition to that, almost 98% of folks that see your page the first time will not buy. If you think these stats don’t matter because you are already rolling in it, think again.

    Ever heard the phrase “the money is in the list” before? Actually, that’s not entirely true. People with the money, are in the list. The money is in the follow up! You need to make sure you have a 10-15 message autoresponder series (more could amount to overkill and a silly unsubscribe rate) plugged in and ready to go to every new person registering for your list.

    If done right you will absolutely see a noticeable increase in click thru to sales rates, sometimes into the double digits. And what does “done right” actually entail? There are a few things you should focus on when creating an autoresponder series.

    1)Make sure there’s a logical chronology to your

    Don't Let The Process Get In The Way Of The Progress
    Procrastination comes in many forms. One of those forms involves simply doing too much preparation before putting something into action. In working with businesses, sports teams, and other groups, I have often used the quote, “Proper Preparation Prevents Poor Performance” – or – “Proper Preparation Promotes Positive Performance.” However, there is always a potential problem of having too much of anything. Too much food can be bad for the figure. Too much walking or running can be bad for the knees. Too much preparatio
    6-10 views of a marketer’s message to entice folks to seal the deal, and open their wallets. In addition to that, almost 98% of folks that see your page the first time will not buy. If you think these stats don’t matter because you are already rolling in it, think again.

    Ever heard the phrase “the money is in the list” before? Actually, that’s not entirely true. People with the money, are in the list. The money is in the follow up! You need to make sure you have a 10-15 message autoresponder series (more could amount to overkill and a silly unsubscribe rate) plugged in and ready to go to every new person registering for your list.

    If done right you will absolutely see a noticeable increase in click thru to sales rates, sometimes into the double digits. And what does “done right” actually entail? There are a few things you should focus on when creating an autoresponder series.

    1)Make sure there’s a logical chronology to your

    You're Fired! Tips for Avoiding the Termination Blues
    With almost daily news reports of companies laying off workers, or filing for bankruptcy, or going out of business altogether, losing your job suddenly doesn't sound all that unlikely. Here are some strategies either to avoid being laid-off, or to cushion the blow if it comes.1. Keep your resume current. If you haven't looked at your resume in over a year, drag it out and review it. Make sure you've included your latest work accomplishments and that it adequately represents who you are. Whether or not you are looking
    e list” before? Actually, that’s not entirely true. People with the money, are in the list. The money is in the follow up! You need to make sure you have a 10-15 message autoresponder series (more could amount to overkill and a silly unsubscribe rate) plugged in and ready to go to every new person registering for your list.

    If done right you will absolutely see a noticeable increase in click thru to sales rates, sometimes into the double digits. And what does “done right” actually entail? There are a few things you should focus on when creating an autoresponder series.

    1)Make sure there’s a logical chronology to your

    Affiliate Marketing in E-Zines
    Affiliate marketing is all about promoting the product. But it is not cold or hard selling. The affiliate lures the Internet user to visit his website by offering information and even free online courses. The visitor of the affiliate’s website will find the free information and will even enroll in the free online course. And while reading the informative articles, the visitor will slowly be convinced of the value of certain products.And when the visitor realizes the value of certain products, he will most likely
    ur list.

    If done right you will absolutely see a noticeable increase in click thru to sales rates, sometimes into the double digits. And what does “done right” actually entail? There are a few things you should focus on when creating an autoresponder series.

    1)Make sure there’s a logical chronology to your series. I am a subscriber to many lists and read my emails avidly...for one I want to always be learning and for another I just like to see what my competition is up to.

    What’s amazing is the number of autoresponder series I’ve registered for where there is no clear and concise path. One day the mail is about this and the next day it’s about that. This is a surefire way to negatively impact your bottom line.

    2)Personalize the messages as much as you possibly can. Yes, that includes utilizing code to automatically input the first name of the recipient but it goes deeper than that. People can smell mass production and are typically adverse to blatant pitches...especially when repeated through a series of emails.

    So, how do you get your message across and yet still market your wares to your list? Share information about yourself...utilize your experiences and your personal histories to your benefit. Give people a glimpse into your life and they will feel an “attachment” to you and will be better able to relate. Once you have endeared them to you they will be more open to buying from you.

    Now don’t go making stuff up and certainly don’t give them every intimate detail you have...but subtle references to you and your family as it specifi

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