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Added for You - Email Marketing - Write Emails That Generate Response
If you had a technique for ensuring that people would buy from you again and again or your boss would promote you on your terms not theirs or your competitors would sit around their conference table at midnight, night after night agonizing over how to successfully compete with you when you easily tak
In fact, even if the clickthrough rate were to end up being identical on both emails, the second email would probably have a much sales page conversion r
Sales scripts are a double edged sword. On one hand, they can help you present your selling points and sales rebuttals in an organized, strategic way. Used incorrectly, however, they can undermine your sales effectiveness and actually cause you to lose sales. Here’s a caveat worth considering: Althou
But over and above that, you need to write each email as if you are writing to one person, not an entire list.
Take a look at the difference in these two intros:
Dear (subscriber name)
I am just writing this email to offer you as one of my valued subscribers an opportunity to buy this at the ‘subscriber reduced rate’.
Dear (subscriber name)
Just wanted to drop you a line and let you know that I have arranged a special price just for you.
Which of these is more personal? Which of these is going to get a higher clickthrough rate? And get a higher purchase rate?
In fact, even if the clickthrough rate were to end up being identical on both emails, the second email would probably have a much sales page conversion ra
Rebates and incentives are two of the most common methods used to increase your company’s sales. Unlike other advertising strategies, rebates and incentives speak for themselves. Thus, as long as they’re done properly, rebates and incentives are one of the most cost-efficient marketing solutions you
But over and above that, you need to write each email as if you are writing to one person, not an entire list.
Take a look at the difference in these two intros:
Dear (subscriber name)
I am just writing this email to offer you as one of my valued subscribers an opportunity to buy this at the ‘subscriber reduced rate’.
Dear (subscriber name)
Just wanted to drop you a line and let you know that I have arranged a special price just for you.
Which of these is more personal? Which of these is going to get a higher clickthrough rate? And get a higher purchase rate?
In fact, even if the clickthrough rate were to end up being identical on both emails, the second email would probably have a much sales page conversion r
I wish I’d known about affiliate marketing when I first became interested in e-commerce. Instead I just looked in the search engines for home businesses. Much to my chagrin I found myself looking at MLM. I had tried multi-level marketing at least four times in the offline world. I had vowed never to
Dear (subscriber name)
I am just writing this email to offer you as one of my valued subscribers an opportunity to buy this at the ‘subscriber reduced rate’.
Dear (subscriber name)
Just wanted to drop you a line and let you know that I have arranged a special price just for you.
Which of these is more personal? Which of these is going to get a higher clickthrough rate? And get a higher purchase rate?
In fact, even if the clickthrough rate were to end up being identical on both emails, the second email would probably have a much sales page conversion r
Have you ever been at work and noticed something highly unethical happen. Did it bother you to the point you almost quit? Well did you know that 38% of all Americans have had the same experience? A recent survey seems to indicate that we have an ethics problem in the United States and it is not just
Just wanted to drop you a line and let you know that I have arranged a special price just for you.
Which of these is more personal? Which of these is going to get a higher clickthrough rate? And get a higher purchase rate?
In fact, even if the clickthrough rate were to end up being identical on both emails, the second email would probably have a much sales page conversion r
Ever worked hard on a proposal and not been awarded the contract? When it happens to me, I say ‘Thank you’. My follow-up notes read like this:‘Thank you for the opportunity to get to know you better and offer my services to you. I hope we have a chance to work together in the future. In the me
In fact, even if the clickthrough rate were to end up being identical on both emails, the second email would probably have a much sales page conversion rate as the first one. Why?
Because the second email sounds personal, almost as if the price is just for that one person.
So how do you do this consistently?
You can either follow a set of rules, write with a certain mindset, or both:
Here is a set of rules to follow:
1) Use the word ‘you’ often
2) Never use words like ‘subscribers’, ‘you all’, ‘my subscribers’, my subscriber’, or any other language that would indicate you are writing to more than one person
And here is a mindset to follow:
When you are writing emails, imagine you are writing to one individual alone. Imagine a particular person. Imagine you are writing an email to a personal friend. Put a picture in your mind of one of your subscribers. If this is difficult for you, ask a personal friend
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