nd counter productive. We all hate it. So, why do they do it? You’ll have to ask a spammer because I just don’t see the point of it at all. It’s just plain bad marketing.

Most computers and e-mail clients now have anti-spam software built in. You see,

In my previous article I talked about automating your list building. In this article I’ll give you some mailing message tips for list building.

Mailing Message Tips

There are no hard and fast rules on messages but here are some basic pointers.

1. Your first message must also include your incentive or details of where to get it. The message should be a basic welcome and thank you message.

2. Try to be brief in your messages, though this is not always possible.

3. Don’t hard sell your products and services. Build your relationship with your customers and then recommend your products and services.

4. Don’t bombard your list with messages. They will get fed up and unsubscribe and may even flag you as a spammer.

5. Do you need to have a full series of messages ready before you start? No, but you must at least have the first one…you can then build from there.

Let’s talk next about spam.

Never Spam Your Customers

Irrelevant spam is utterly pointless and counter productive. We all hate it. So, why do they do it? You’ll have to ask a spammer because I just don’t see the point of it at all. It’s just plain bad marketing.

Most computers and e-mail clients now have anti-spam software built in. You see,

ers.

1. Your first message must also include your incentive or details of where to get it. The message should be a basic welcome and thank you message.

2. Try to be brief in your messages, though this is not always possible.

3. Don’t hard sell your products and services. Build your relationship with your customers and then recommend your products and services.

4. Don’t bombard your list with messages. They will get fed up and unsubscribe and may even flag you as a spammer.

5. Do you need to have a full series of messages ready before you start? No, but you must at least have the first one…you can then build from there.

Let’s talk next about spam.

Never Spam Your Customers

Irrelevant spam is utterly pointless and counter productive. We all hate it. So, why do they do it? You’ll have to ask a spammer because I just don’t see the point of it at all. It’s just plain bad marketing.

Most computers and e-mail clients now have anti-spam software built in. You see,

ell your products and services. Build your relationship with your customers and then recommend your products and services.

4. Don’t bombard your list with messages. They will get fed up and unsubscribe and may even flag you as a spammer.

5. Do you need to have a full series of messages ready before you start? No, but you must at least have the first one…you can then build from there.

Let’s talk next about spam.

Never Spam Your Customers

Irrelevant spam is utterly pointless and counter productive. We all hate it. So, why do they do it? You’ll have to ask a spammer because I just don’t see the point of it at all. It’s just plain bad marketing.

Most computers and e-mail clients now have anti-spam software built in. You see,

u need to have a full series of messages ready before you start? No, but you must at least have the first one…you can then build from there.

Let’s talk next about spam.

Never Spam Your Customers

Irrelevant spam is utterly pointless and counter productive. We all hate it. So, why do they do it? You’ll have to ask a spammer because I just don’t see the point of it at all. It’s just plain bad marketing.

Most computers and e-mail clients now have anti-spam software built in. You see,

nd counter productive. We all hate it. So, why do they do it? You’ll have to ask a spammer because I just don’t see the point of it at all. It’s just plain bad marketing.

Most computers and e-mail clients now have anti-spam software built in. You see, we are not spamming but providing a service to our customers. But what if an anti-spam filter thinks we are? Disaster! Our messages, that our customer has opted in to receive, don’t get through! All your effort down the drain!

Here is a good tip for your messages. Add the following right at the top:-

“YOU HAVE RECEIVED THIS MAIL BECAUSE YOU SIGNED UP TO THE XXXXXXX WEBSITE OR XXXXXXX BLOG. THERE IS AN OPTION TO UNSUBSCRIBE AT THE END OF THIS MAIL IF YOU WISH TO DO SO.”

I think that makes it clear that you have opted to receive my message and can unsubscribe at any point.

There is, however, a very specific reason for this anti-spam message. Many mail clients (AOL for example) have an anti-spam button that makes it very easy for the user to flag a message as spam. People, when rushed or busy may well take that option without proper consideration. An easy way out, if you like. So, make it very clear at the start of your messages that they are not spam.

Think carefully about your messages an