Added for You - Business

When Are Background Checks A Good Idea?
Background checks can be used for a variety of purposes and are a good way to have confidence that someone with whom you are involved personally or professionally is disclosing all necessary information. Employers often use background checks to get verification of previous employment, driving records and to ensure there is no criminal activity. This is an important step in

The War at Home: Marketing Opportunities in an Era of Terrorism
The terrorist attacks in New York and Washington D.C. marked the beginning of a new era for marketing and advertising. The closest comparable event in American history is Pearl Harbor, but there are some critical differences. Unlike Pearl Harbor, American business was the primary target this time, not American military facilities.The choice of targets says a lot about

So we've heard the well-worn statistic that we're exposed to around 3000 advertising messages per day (personally I think it's A LOT more). Ever consider what each of these messages is really asking you to consider?

I just opened up the web browser on one of my PC's. Straight away I'm faced with an ad from Virgin Credit Cards "Things get more exciting when you say yes!" presumably that means saying 'yes' to debt - in this case it's by clicking on the word 'yes' which opens a musical jewellery-box. A ballerina proceeds to leap out from her fixed spinning and start gyrating like a mental raver! Is this what Virgin mean by things getting more exciting??..Must be.

The animation ends with a billboard announcing "The Virgin Credit Card, Say Yes." Plastered underneath is the virgin logo with the word "Money" next to it.

We're faced with thousands of such notifications daily, each one is asking us to consider something from a specific frame. Each one is asking us to consider what the advertiser would have us believe and value about their service. Each and every one is offering changes.

I've found it very useful to see every ad as its own unique little paradigm. A reality that entices us to consider beliefs, values and changes that can frequently be out of alignment with our personal standards. Sometimes these paradigms are so far removed from the truth of the

The Secret of Determining if Your Advertising is Profitable
As a marketing consultant and owner of a marketing firm, a big mistake I see businesses make is they do not take into consideration the value of repeat sales when they review if their advertising is profitable.When determining if your advertising is profitable, you need to look at advertising as a long-term investment, just like buying stocks, real estate, or mutual fu

ght away I'm faced with an ad from Virgin Credit Cards "Things get more exciting when you say yes!" presumably that means saying 'yes' to debt - in this case it's by clicking on the word 'yes' which opens a musical jewellery-box. A ballerina proceeds to leap out from her fixed spinning and start gyrating like a mental raver! Is this what Virgin mean by things getting more exciting??..Must be.

The animation ends with a billboard announcing "The Virgin Credit Card, Say Yes." Plastered underneath is the virgin logo with the word "Money" next to it.

Be Sure You Are Understood Before Acting and You Can Make Progress at 20 Times the Usual Rate
I heard this story told about film director Cecil B. DeMille. I have no way of knowing if it's true, but the story beautifully captures the communications stall.Mr. DeMille spared no expense to part the Red Sea for his epic production of The Ten Commandments. Actors, engineers, horses, and assorted other animals were everywhere. The dust, heat, and noise were ferocious

pinning and start gyrating like a mental raver! Is this what Virgin mean by things getting more exciting??..Must be.

The animation ends with a billboard announcing "The Virgin Credit Card, Say Yes." Plastered underneath is the virgin logo with the word "Money" next to it.

How To Order From Business Gift Companies
If you’ve never planned a big marketing event or campaign before, some of the little logistics can be daunting. All the little details can seem overwhelming. The last thing you need to be worrying about is your promotional giveaways. That’s why reputable business gift companies have experts on hand to lead you through the process and help you design and place your order so th

Key Concepts of Exhibitions
An exhibition may be broadly defined as a trade fair where various companies can showcase and demonstrate their newly launched and existing products in order to highlight their positive features to prospective customers. In an age where how well a product is marketed and campaigned about largely determines its commercial success, exhibitions are some of the major ways manufac

p>I've found it very useful to see every ad as its own unique little paradigm. A reality that entices us to consider beliefs, values and changes that can frequently be out of alignment with our personal standards. Sometimes these paradigms are so far removed from the truth of the product or service too. Take McDonalds. What would the ads have us consider about the product? What paradigm does would McDonalds present to us? That happy clowns will entertain our kids? That the social interaction found in the restaurant will enrich our lives? That we'll laugh more? Look more healthy and vital? I mean jeeeez!!

And don't get me onto the cosmetics firms!! What would they have us believe? What would they have us value? What changes do they offer?

So getting back to the ballerina - if I don't click 'yes' I don't value excitement???...hmmmm

The first process I get any of my clients to do. Individuals on my workshops FIRST weave the paradigm from which to launch all subsequent marketing communication.

I urge you to go back and take a look at your advertising with these questions in mind:

What beliefs is my offer asking someone to consider?

What values is my offer asking someone to consider?

What changes am I offering?

If you're an Independent Professional, these 3 questions, answered mindfully will begin to create a paradigm for your servi

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Let me share an inspirational story with you, a metaphor which was the catalyst of my personal growth financially and my very own paradigm shift.

It might seem like an easy chore on the surface, but picking out gifts to give corporate clients is actually never as simple as it appears.

Incorporate these tips into your at work lifestyle, and they will make a positive, quality difference in your life.

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Added for You - Independent Professionals: What Paradigm Are You Weaving? Part 1

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