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Added for You - Direct Email Marketing List-Building Tips for Targeted Opt-In Solutions
6. Be aware of your customer’s requirement for territory. We are all animals deep down and don’t ever lose our instincts. I once took my youngest son to a party at his friend’s house. His friend’s dad was a farmer and had lived on a farm all his life. I went to shake his hands and he stood a clear 5 feet away and leant his body to shake hands. Immedi
4. Embed opt-in links in body copy.
Figure out the webpages your visitors are most
interested in, then find a way to embed a link to your
email newsletter in the body copy on the page. A
good example is this article you’re reading, where at
least one mention of “our email newsletter” could be
a link to your newsletter sign-up page. You’ll find
mine at www.sharpecopy.com.
5. Test your o
Is there a name for the opposite of "the Midas Touch?" I'm not talking about brakes and mufflers, here. I'm talking about the king who had the disturbing experience of having everything he touched turn to gold.In the end, it wasn't all that great-I've just gone through a week-long period where everything I touched, metaphorically spe
1. Offer two incentives.
You need to give your prospects and clients two
incentives for subscribing to your email list. The first
incentive is the one you offer in exchange for their
email address. Offer a discount, white paper, special
report, coupon or other attractive premium and you’ll
see your sign-up rates climb.
The second incentive is your content. Describe the
value that each email message delivers. If you
publish an email newsletter, for example, describe the
articles, feature stories, editorials, case studies and
other valuable content that will motivate people to
subscribe.
2. Make every email an invitation.
Every time you correspond with your clients,
prospects, vendors and other key audiences by
email, include a convenient way for them to opt-in to
your list, giving you their permission to market to
them more regularly.
3. Put a sign-up box on every webpage.
If you check your weblogs you’ll discover that many
of your unique website visitors arrive at your site on
a page other than your homepage. You need to
capture these people regardless of the page they
arrive on. So include an email opt-in box on every
page, in a prominent place. Pay special attention to
your product pages, and pages that visitors land on
after clicking a link in a list of search engine
results.
4. Embed opt-in links in body copy.
Figure out the webpages your visitors are most
interested in, then find a way to embed a link to your
email newsletter in the body copy on the page. A
good example is this article you’re reading, where at
least one mention of “our email newsletter” could be
a link to your newsletter sign-up page. You’ll find
mine at www.sharpecopy.com.
5. Test your op
Congratulations! The hard work you have put into your job search has paid off. You now have a job offer on the table and are excited about the opportunities that this position presents. There is just one thing that is troubling you: the offered salary.It is not unusual for the final part of the job search process to involve salary negotiati
The second incentive is your content. Describe the
value that each email message delivers. If you
publish an email newsletter, for example, describe the
articles, feature stories, editorials, case studies and
other valuable content that will motivate people to
subscribe.
2. Make every email an invitation.
Every time you correspond with your clients,
prospects, vendors and other key audiences by
email, include a convenient way for them to opt-in to
your list, giving you their permission to market to
them more regularly.
3. Put a sign-up box on every webpage.
If you check your weblogs you’ll discover that many
of your unique website visitors arrive at your site on
a page other than your homepage. You need to
capture these people regardless of the page they
arrive on. So include an email opt-in box on every
page, in a prominent place. Pay special attention to
your product pages, and pages that visitors land on
after clicking a link in a list of search engine
results.
4. Embed opt-in links in body copy.
Figure out the webpages your visitors are most
interested in, then find a way to embed a link to your
email newsletter in the body copy on the page. A
good example is this article you’re reading, where at
least one mention of “our email newsletter” could be
a link to your newsletter sign-up page. You’ll find
mine at www.sharpecopy.com.
5. Test your o
I have three complaints and three suggestions.One: I am sick and tired of struggling with badly designed order forms that ask me to write my credit card number in tiny little boxes.Two: I’m tired of getting forms from companies asking me to provide information the company already has.Three: I’m fed up with firms that say, ‘For mo
2. Make every email an invitation.
Every time you correspond with your clients,
prospects, vendors and other key audiences by
email, include a convenient way for them to opt-in to
your list, giving you their permission to market to
them more regularly.
3. Put a sign-up box on every webpage.
If you check your weblogs you’ll discover that many
of your unique website visitors arrive at your site on
a page other than your homepage. You need to
capture these people regardless of the page they
arrive on. So include an email opt-in box on every
page, in a prominent place. Pay special attention to
your product pages, and pages that visitors land on
after clicking a link in a list of search engine
results.
4. Embed opt-in links in body copy.
Figure out the webpages your visitors are most
interested in, then find a way to embed a link to your
email newsletter in the body copy on the page. A
good example is this article you’re reading, where at
least one mention of “our email newsletter” could be
a link to your newsletter sign-up page. You’ll find
mine at www.sharpecopy.com.
5. Test your o
Smart web entrepreneurs have known about the incredible value of private label books and quality information for quite some time now, and smart owners of web based businesses have been able to take advantage of the thriving market for such information. In addition to sales to willing customers, however, this private label information has a great man
If you check your weblogs you’ll discover that many
of your unique website visitors arrive at your site on
a page other than your homepage. You need to
capture these people regardless of the page they
arrive on. So include an email opt-in box on every
page, in a prominent place. Pay special attention to
your product pages, and pages that visitors land on
after clicking a link in a list of search engine
results.
4. Embed opt-in links in body copy.
Figure out the webpages your visitors are most
interested in, then find a way to embed a link to your
email newsletter in the body copy on the page. A
good example is this article you’re reading, where at
least one mention of “our email newsletter” could be
a link to your newsletter sign-up page. You’ll find
mine at www.sharpecopy.com.
5. Test your o
Strategic alliances are commonplace today among organizations both large and small. The advantages allow companies like yours to successfully compete in the global marketplace. Powerful synergies are the outcropping of successful alliances. Synergistic Partnering Alliances where competitors can realize great value by building relationships of integri
4. Embed opt-in links in body copy.
Figure out the webpages your visitors are most
interested in, then find a way to embed a link to your
email newsletter in the body copy on the page. A
good example is this article you’re reading, where at
least one mention of “our email newsletter” could be
a link to your newsletter sign-up page. You’ll find
mine at www.sharpecopy.com.
5. Test your opt-in offers.
I met a man at my son’s soccer practice who said
the three most popular sellers on the Internet are
porn~, poker* and pills_. You need to discover
what’s popular with your potential subscribers, what
will motivate them to sign up for your email
newsletters. The best way to do that is to rotate
your opt-in incentives and the language you use to
describe them, testing each one to see which
incentives pull the highest number of opt-ins (and
the lowest number of subsequent unsubscribes, since
some incentives, if too attractive, attract too many
incentive-collectors).
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