. Anything that smacks of let’s-make-a-deal talk – with words such as “free,” “special,” “act now” and the like – screams “spaIt’s cheap, easy and fast, so e-mail’s a marketing tactic few can (or should) resist. But take care: on any given day, you may be competing against dozens – or maybe hundreds – of other e-mails, plus quick trigger-fingers poised over “delete” keys. Here are a few ways to increase the likelihood that your e- mail gets opened, read and acted upon.

Write clear, relevant subject lines.
The subject line is the first thing potential readers see as your e-mail is registered in their in-boxes. Anything that smacks of let’s-make-a-deal talk – with words such as “free,” “special,” “act now” and the like – screams “spam

be competing against dozens – or maybe hundreds – of other e-mails, plus quick trigger-fingers poised over “delete” keys. Here are a few ways to increase the likelihood that your e- mail gets opened, read and acted upon.

Write clear, relevant subject lines.
The subject line is the first thing potential readers see as your e-mail is registered in their in-boxes. Anything that smacks of let’s-make-a-deal talk – with words such as “free,” “special,” “act now” and the like – screams “spa

are a few ways to increase the likelihood that your e- mail gets opened, read and acted upon.

Write clear, relevant subject lines.
The subject line is the first thing potential readers see as your e-mail is registered in their in-boxes. Anything that smacks of let’s-make-a-deal talk – with words such as “free,” “special,” “act now” and the like – screams “spa

ubject lines.
The subject line is the first thing potential readers see as your e-mail is registered in their in-boxes. Anything that smacks of let’s-make-a-deal talk – with words such as “free,” “special,” “act now” and the like – screams “spa. Anything that smacks of let’s-make-a-deal talk – with words such as “free,” “special,” “act now” and the like – screams “spam!” and is begging for deletion. Instead, identify yourself to remind recipients of your previously established relationship, and speak to the core message immediately, i.e., “Pet HQ’s winter prep tips for dogs”

Use a familiar “from” address.
People don’t like to open doors, or e-mail, from strangers. It’s best if your mail is sent from a familiar personality. At the very least, it should be from an address with your server/path, i.e., “jsmith@pethq.com.”

Make an offer, then m