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  • Added for You - How Not to Design an Email Campaign

    Why Can't I Remember Your Name?
    You’re terrible with names. You forget someone’s name within ten seconds of their introduction, and it embarrasses you. In fact, it’s possible you won’t even approach someone whose name you have forgotten. As a result, you will miss out on a valuable business co
    et, they're obviously not interested. Besides, you don't have time to email them. You're going to get that new computer you've been getting info on for about a year now. You've finally decided to buy it. There seems to be some irony here but you just can't put your finger on it.

    7. Don't have a sense of humor.

    No laughs, no stress relief measures, no wedgies. This is a business. Imagine what would happen

    Service Encounters of the Third Kind
    What makes a company successful over the long, long term? What characterizes the service relationship between companies and customers who do business together for decades, even generations?How can your company stay close to your customers even as times chang
    1. WRITE IN ALL CAPITALS.

    People love getting yelled at. They never get enough verbal abuse from their family, coworkers, and fellow commuters. So, go ahead SHOUT AT THEM. Hey, if you're lucky, maybe they'll return the favor.

    2. Include your URL (website address) from the very beginning.

    While you're at it, go ahead and tell them what they're getting for Christmas and how all the magic tricks are done. No one likes surprises or suspense. Don't give them any mystery or let any excitement build. What do you think this is supposed to be, interesting or something??

    3. Write long, wordy paragraphs.

    You want to tell them everything you possibly can and it should all be in one looooong paragraph. This is the same principle that applies to first dates. Tell them everything about you all in one breath. No letting little things come out over time. No surprises or explanations. Bonus points if you can get them to go cross eyed while trying to read it.

    4. Overdo the personalization feature.

    Everyone loves to hear their own name. Make sure you include it in every sentence. This way, they know it was done manually and not by a computer program. Because surely those computer programs have limits of say 20 or 30 names throughout the email.

    5. Focus on yourself and not your prospect.

    Let them know your wants, needs, and desires. Who cares about them? I mean, jeez, wasn't putting their name in the email enough! Selfish, selfish, selfish….

    6. Stop Emailing them if you get no response.

    Six or seven emails is plenty to send to someone. Just because you still have their address and they haven't opted out yet, they're obviously not interested. Besides, you don't have time to email them. You're going to get that new computer you've been getting info on for about a year now. You've finally decided to buy it. There seems to be some irony here but you just can't put your finger on it.

    7. Don't have a sense of humor.

    No laughs, no stress relief measures, no wedgies. This is a business. Imagine what would happen

    Prepare for YOUR Future now --
    All Presidential candidates (before and after) make all kinds of promises about YOUR 'social security' when running for the top job. Regardless of the promises, YOU are the one who has to live or die by the future plans made on your behalf.Future plans that
    done. No one likes surprises or suspense. Don't give them any mystery or let any excitement build. What do you think this is supposed to be, interesting or something??

    3. Write long, wordy paragraphs.

    You want to tell them everything you possibly can and it should all be in one looooong paragraph. This is the same principle that applies to first dates. Tell them everything about you all in one breath. No letting little things come out over time. No surprises or explanations. Bonus points if you can get them to go cross eyed while trying to read it.

    4. Overdo the personalization feature.

    Everyone loves to hear their own name. Make sure you include it in every sentence. This way, they know it was done manually and not by a computer program. Because surely those computer programs have limits of say 20 or 30 names throughout the email.

    5. Focus on yourself and not your prospect.

    Let them know your wants, needs, and desires. Who cares about them? I mean, jeez, wasn't putting their name in the email enough! Selfish, selfish, selfish….

    6. Stop Emailing them if you get no response.

    Six or seven emails is plenty to send to someone. Just because you still have their address and they haven't opted out yet, they're obviously not interested. Besides, you don't have time to email them. You're going to get that new computer you've been getting info on for about a year now. You've finally decided to buy it. There seems to be some irony here but you just can't put your finger on it.

    7. Don't have a sense of humor.

    No laughs, no stress relief measures, no wedgies. This is a business. Imagine what would happen

    Chairman Greenspan and the FED, learn more you will be glad you did
    So many people work their whole life to make money, but they know so little about out monetary system. They know so little about the Federal Reserve Bank and so very little about the brilliant minds, which make it all work. To get a better insight to the behind the
    letting little things come out over time. No surprises or explanations. Bonus points if you can get them to go cross eyed while trying to read it.

    4. Overdo the personalization feature.

    Everyone loves to hear their own name. Make sure you include it in every sentence. This way, they know it was done manually and not by a computer program. Because surely those computer programs have limits of say 20 or 30 names throughout the email.

    5. Focus on yourself and not your prospect.

    Let them know your wants, needs, and desires. Who cares about them? I mean, jeez, wasn't putting their name in the email enough! Selfish, selfish, selfish….

    6. Stop Emailing them if you get no response.

    Six or seven emails is plenty to send to someone. Just because you still have their address and they haven't opted out yet, they're obviously not interested. Besides, you don't have time to email them. You're going to get that new computer you've been getting info on for about a year now. You've finally decided to buy it. There seems to be some irony here but you just can't put your finger on it.

    7. Don't have a sense of humor.

    No laughs, no stress relief measures, no wedgies. This is a business. Imagine what would happen

    Learned While Almost Naked
    So there I was sitting in my underwear, waiting for my doctor with whom I had an appointment for my annual physical examination. I had arrived on time and was ushered into the examination room about ten minutes later. After my blood pressure was taken I was told
    names throughout the email.

    5. Focus on yourself and not your prospect.

    Let them know your wants, needs, and desires. Who cares about them? I mean, jeez, wasn't putting their name in the email enough! Selfish, selfish, selfish….

    6. Stop Emailing them if you get no response.

    Six or seven emails is plenty to send to someone. Just because you still have their address and they haven't opted out yet, they're obviously not interested. Besides, you don't have time to email them. You're going to get that new computer you've been getting info on for about a year now. You've finally decided to buy it. There seems to be some irony here but you just can't put your finger on it.

    7. Don't have a sense of humor.

    No laughs, no stress relief measures, no wedgies. This is a business. Imagine what would happen

    B2B Sales Leads Are Worth More Than You Realize
    Are you a business professional or salesperson that purchases B2B sales leads as a method of generating new business? How do you value the new sales leads that you purchase? I would bet that if you do put a value on the leads that you are undervaluing them.T
    et, they're obviously not interested. Besides, you don't have time to email them. You're going to get that new computer you've been getting info on for about a year now. You've finally decided to buy it. There seems to be some irony here but you just can't put your finger on it.

    7. Don't have a sense of humor.

    No laughs, no stress relief measures, no wedgies. This is a business. Imagine what would happen if you allowed it to be fun!

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