Added for You
#1 in Business Subscribe Email Print

You are here: Home > Internet and Businesses Online > Email Marketing > Email Communication is Dying - What's Next?

Tags

  • hierarchy
  • further
  • virtual
  • reasons doesnt
  • companies estimate
  • various forms

  • Links

  • Autism Tests And Dyslexia Tests
  • Side Effects of Fish Oil
  • The Scourge of Child Pornography
  • Added for You - Email Communication is Dying - What's Next?

    Going Undergound
    The role of underground movements in modern organisations Forget about empowerment. Forget leadership training. Forget coaching skills. The way to make a difference to your company is through rebellious underground movements. But underground movements are a Bad Thing. They work against the hierarchy and against the good of the organisation that they inhabit. Rebellion undermines the leadership and weakens the shared direction of an organisation. Then again, underground movements are a Good Thing. Radical change is rarely in the immediate interest of those at the top of the hierarchy. Even when they realise its necessity they are often powerless to make it happen because of the low level
    uthors and easily place them on their own web sites (with authors permission, of course). The Big Benefit is that this information is automatically updated every time when the particular RSS feed is updated.

    In case of RSS aggregators, readers simply subscribe to the feeds and read them through web-based user interfaces (one of the popular RSS aggregators, for example, is My Yahoo - find the RSS Feeds of your choices, add them to your My Yahoo page - and you will receive the update on what is new on these feeds and will be able to read it in user-friendly format (you don't have to learn xml). Each time you go to MY Yahoo you will be informed which of these feeds were updated in the last 3 days.

    And finally, there is a third option - RSS Readers. It gives readers the ability not to worry about the information of their choice being blocked by ISP anti-spam filters. Th

    The 3 Sins of Affiliate Landing Pages
    Does your affiliate program have enough working affiliates? We can all do with more affiliates right? Are you advertising for these affiliates? Are you buying advertising to attract these affiliates? If you are then I think you may want to read this article to help get your more affiliates and stop you throwing money down the drain.Put yourself in the shoes of an affiliate for a minute. You see a new program that fits your website or niche, the payouts look good and the creative / brand looks good too. A Perfect Match. But before you get too excited by things you decide to visit the site.All looks good here too. You are taken to the program homepage.Then you sign up.You get your nice little affiliat
    Currently there are 3 main types of broadcast Internet messaging systems that you can use to deliver newsletters, e-zines and other informational materials to your customers.

    I'm not going to cover here internal or intranet messaging systems, the main focus of this article is on the virtual world outside your local/corporate network.

    The main Internet Broadcasting Systems are:

    - Email broadcasts that are sent through sender's ISP and received with the email client of your customer (such as Outlook, Outlook Express, Eudora, Web Mail systems, etc.)

    - RSS Feeds delivered through web-based RSS Aggregators.

    - Completely customizable and personalized multi-media messages that are sent through RSS Channels and received with branded RSS Readers (such as Private Mail Reader and Feed Demon).

    E-mail communications used to be a very efficient way to deliver information to your prospects and customers. This was working well until we got spammers - thousands of unethical people trashing your inboxes with annoying junk offers without any permission on your part. Nobody really wanted these products, ISP customers were irritated with email-boxes full of irrelevant content, to say the least.

    Big and small ISP companies (Internet Service Providers) responded by developing anti-spam filters and society at large was forced to work out a set of anti-spam laws regulating the use of e-mails.

    So legitimate internet marketers had to accommodate themselves to these unpleasant changes by implementing various forms of opt-in verifications. In other words, now the customers have to confirm in some way that they give you permission to send them e-mails.

    And you inevitably loose a percentage of your customers who for some reasons doesn't want to go through the opt-in process.

    Unfortunately, this is only the tip of the iceberg. Anti-spam filters are now so tight, that they easily throw in the bulk folder even legitimate e-mails. How it could happen? Well, you may accidentally use some of the "bad words" - such as "free", "buy", "purchase", etc (there are hundreds of "spam words" and the list grows every day). You know very well what happen to the bulk folder emails - they are as good as trash. Chances that recipient will ever read bulk emails are slim to none.

    You also loose some of your readers when you try to enhance their experience by sending emails in html format (which would allow you to add colors, and pictures to your email, use different fonts, etc).

    You might want to go even further and insert audio or video streams into your emails to give your readers the opportunity to better comprehend the featured topic.

    You might want to do other neat things....

    Well, don't bother. Sorry to disappoint you, but your efforts will be in vain. Major ISPs consider html to be the format for commercial emails and as such it triggers spam filters almost automatically.

    Some analytic companies estimate that you can easily fail to reach as much as 70% of your customers in the nearest future. According to Doubleclick, one of the e-mail delivery leaders, the average rate of opened e-mails in 4th Quarter of 2004 declined 11.4% from Q4 2003, and is now only 32.6%.

    Very bright picture, isn't it?

    Luckily, there is a solution, and it comes in a form of RSS technology (Really Simple Syndication).

    To put it simply, RSS Feeds are the streams of information presented in xml format. This syndication allows webmasters to find the feeds of interest written by other authors and easily place them on their own web sites (with authors permission, of course). The Big Benefit is that this information is automatically updated every time when the particular RSS feed is updated.

    In case of RSS aggregators, readers simply subscribe to the feeds and read them through web-based user interfaces (one of the popular RSS aggregators, for example, is My Yahoo - find the RSS Feeds of your choices, add them to your My Yahoo page - and you will receive the update on what is new on these feeds and will be able to read it in user-friendly format (you don't have to learn xml). Each time you go to MY Yahoo you will be informed which of these feeds were updated in the last 3 days.

    And finally, there is a third option - RSS Readers. It gives readers the ability not to worry about the information of their choice being blocked by ISP anti-spam filters. The

    Joint Venture 101 - The Quickest Way To Build Your eBusiness - PART 1
    This article reveal the same techniques that many Internet marketing experts uses every day to make millions of dollars in profits - no kidding! In my own opinion it is the most profitable and powerful concept ever used on the Internet field. So, stay close and read it carefully.Joint Venturing represent the easiest way to start a new business and make more money online and it is the only 100% risk-free marketing technique. You have nothing to loose.A good joint venture it can mean a fortunes in a short amount of time, it can mean bringing your product/service to market without spending a cent of your own money, it can mean free media attention, etcetera. All these translate into more sales, more free time and mo
    rmation to your prospects and customers. This was working well until we got spammers - thousands of unethical people trashing your inboxes with annoying junk offers without any permission on your part. Nobody really wanted these products, ISP customers were irritated with email-boxes full of irrelevant content, to say the least.

    Big and small ISP companies (Internet Service Providers) responded by developing anti-spam filters and society at large was forced to work out a set of anti-spam laws regulating the use of e-mails.

    So legitimate internet marketers had to accommodate themselves to these unpleasant changes by implementing various forms of opt-in verifications. In other words, now the customers have to confirm in some way that they give you permission to send them e-mails.

    And you inevitably loose a percentage of your customers who for some reasons doesn't want to go through the opt-in process.

    Unfortunately, this is only the tip of the iceberg. Anti-spam filters are now so tight, that they easily throw in the bulk folder even legitimate e-mails. How it could happen? Well, you may accidentally use some of the "bad words" - such as "free", "buy", "purchase", etc (there are hundreds of "spam words" and the list grows every day). You know very well what happen to the bulk folder emails - they are as good as trash. Chances that recipient will ever read bulk emails are slim to none.

    You also loose some of your readers when you try to enhance their experience by sending emails in html format (which would allow you to add colors, and pictures to your email, use different fonts, etc).

    You might want to go even further and insert audio or video streams into your emails to give your readers the opportunity to better comprehend the featured topic.

    You might want to do other neat things....

    Well, don't bother. Sorry to disappoint you, but your efforts will be in vain. Major ISPs consider html to be the format for commercial emails and as such it triggers spam filters almost automatically.

    Some analytic companies estimate that you can easily fail to reach as much as 70% of your customers in the nearest future. According to Doubleclick, one of the e-mail delivery leaders, the average rate of opened e-mails in 4th Quarter of 2004 declined 11.4% from Q4 2003, and is now only 32.6%.

    Very bright picture, isn't it?

    Luckily, there is a solution, and it comes in a form of RSS technology (Really Simple Syndication).

    To put it simply, RSS Feeds are the streams of information presented in xml format. This syndication allows webmasters to find the feeds of interest written by other authors and easily place them on their own web sites (with authors permission, of course). The Big Benefit is that this information is automatically updated every time when the particular RSS feed is updated.

    In case of RSS aggregators, readers simply subscribe to the feeds and read them through web-based user interfaces (one of the popular RSS aggregators, for example, is My Yahoo - find the RSS Feeds of your choices, add them to your My Yahoo page - and you will receive the update on what is new on these feeds and will be able to read it in user-friendly format (you don't have to learn xml). Each time you go to MY Yahoo you will be informed which of these feeds were updated in the last 3 days.

    And finally, there is a third option - RSS Readers. It gives readers the ability not to worry about the information of their choice being blocked by ISP anti-spam filters. Th

    Achieving Visibility in Online Business
    It is a very difficult task to learn the secret of internet money making despite of fact there are so many people training you how to be successful. Money making is not an overnight achievement, unless you have the chance to find the lucky pathway from the very beginning.Well, let's say you've built a website presenting your business. You've spent your money ensuring the site navigation is very intuitive, the interface is user friendly and all search engine optimization techniques have been used. But the customers have not come yet.How can that be? What is missing?May be this is the right time for you to evaluate (or create) your online marketing plan in order to be sure that the website has the necessary
    ant to go through the opt-in process.

    Unfortunately, this is only the tip of the iceberg. Anti-spam filters are now so tight, that they easily throw in the bulk folder even legitimate e-mails. How it could happen? Well, you may accidentally use some of the "bad words" - such as "free", "buy", "purchase", etc (there are hundreds of "spam words" and the list grows every day). You know very well what happen to the bulk folder emails - they are as good as trash. Chances that recipient will ever read bulk emails are slim to none.

    You also loose some of your readers when you try to enhance their experience by sending emails in html format (which would allow you to add colors, and pictures to your email, use different fonts, etc).

    You might want to go even further and insert audio or video streams into your emails to give your readers the opportunity to better comprehend the featured topic.

    You might want to do other neat things....

    Well, don't bother. Sorry to disappoint you, but your efforts will be in vain. Major ISPs consider html to be the format for commercial emails and as such it triggers spam filters almost automatically.

    Some analytic companies estimate that you can easily fail to reach as much as 70% of your customers in the nearest future. According to Doubleclick, one of the e-mail delivery leaders, the average rate of opened e-mails in 4th Quarter of 2004 declined 11.4% from Q4 2003, and is now only 32.6%.

    Very bright picture, isn't it?

    Luckily, there is a solution, and it comes in a form of RSS technology (Really Simple Syndication).

    To put it simply, RSS Feeds are the streams of information presented in xml format. This syndication allows webmasters to find the feeds of interest written by other authors and easily place them on their own web sites (with authors permission, of course). The Big Benefit is that this information is automatically updated every time when the particular RSS feed is updated.

    In case of RSS aggregators, readers simply subscribe to the feeds and read them through web-based user interfaces (one of the popular RSS aggregators, for example, is My Yahoo - find the RSS Feeds of your choices, add them to your My Yahoo page - and you will receive the update on what is new on these feeds and will be able to read it in user-friendly format (you don't have to learn xml). Each time you go to MY Yahoo you will be informed which of these feeds were updated in the last 3 days.

    And finally, there is a third option - RSS Readers. It gives readers the ability not to worry about the information of their choice being blocked by ISP anti-spam filters. Th

    Fundraising Renewal Letters: Four Goals to Strive For With Each One You Write
    In the fundraising profession, appeal letters that you mail to existing donors are called renewal letters. They are designed to solicit a gift, but, more important than that, they aim to persuade your current donors to renew their support of your organization. Donors renew their support with their cash, of course, but they also renew it with their commitment—with their hearts and minds. And that’s why renewal letters are so vital. They help you maintain your broad base of support year after year, cost-effectively.Renewal letters are part of a year-long program that is usually called the Annual Giving Program. “Annual” does not mean that you mail just one letter a year (you shouldn’t). It simply means that you look at yo
    hend the featured topic.

    You might want to do other neat things....

    Well, don't bother. Sorry to disappoint you, but your efforts will be in vain. Major ISPs consider html to be the format for commercial emails and as such it triggers spam filters almost automatically.

    Some analytic companies estimate that you can easily fail to reach as much as 70% of your customers in the nearest future. According to Doubleclick, one of the e-mail delivery leaders, the average rate of opened e-mails in 4th Quarter of 2004 declined 11.4% from Q4 2003, and is now only 32.6%.

    Very bright picture, isn't it?

    Luckily, there is a solution, and it comes in a form of RSS technology (Really Simple Syndication).

    To put it simply, RSS Feeds are the streams of information presented in xml format. This syndication allows webmasters to find the feeds of interest written by other authors and easily place them on their own web sites (with authors permission, of course). The Big Benefit is that this information is automatically updated every time when the particular RSS feed is updated.

    In case of RSS aggregators, readers simply subscribe to the feeds and read them through web-based user interfaces (one of the popular RSS aggregators, for example, is My Yahoo - find the RSS Feeds of your choices, add them to your My Yahoo page - and you will receive the update on what is new on these feeds and will be able to read it in user-friendly format (you don't have to learn xml). Each time you go to MY Yahoo you will be informed which of these feeds were updated in the last 3 days.

    And finally, there is a third option - RSS Readers. It gives readers the ability not to worry about the information of their choice being blocked by ISP anti-spam filters. Th

    Business Referrals: Use Your IT Consultant Network
    Business referrals are a critical aspect of a successful IT Consulting business. The question is though, "How do you get set up for business referrals?" IT Consultants who are in the know, use their network to get the referrals they need.Business Referral SourcesSome of the best business referrals come from niche technology providers. The providers who don't do virtual IT services and are limited in scope. Their clients are likely part of your sweet spot and if they are already dealing with an IT professional, their budgets are likely big enough to afford your rates.Accountants are another great source of business referrals. Ask them directly whether they know anyone who is having trouble with their c
    uthors and easily place them on their own web sites (with authors permission, of course). The Big Benefit is that this information is automatically updated every time when the particular RSS feed is updated.

    In case of RSS aggregators, readers simply subscribe to the feeds and read them through web-based user interfaces (one of the popular RSS aggregators, for example, is My Yahoo - find the RSS Feeds of your choices, add them to your My Yahoo page - and you will receive the update on what is new on these feeds and will be able to read it in user-friendly format (you don't have to learn xml). Each time you go to MY Yahoo you will be informed which of these feeds were updated in the last 3 days.

    And finally, there is a third option - RSS Readers. It gives readers the ability not to worry about the information of their choice being blocked by ISP anti-spam filters. They can simply download RSS Feed Reader and enjoy the benefits of private media-rich environment from your computer!

    You don't have to go to any websites to get these data and you're not forced to receive this information, you decide where and when to receive it. (Whereas with e-mails you're facing the fact that anybody could send them to your mailing address).

    There are a many good RSS readers out there. Some are free, other offer free trial. The most well-known is FeedDemon (has free trial), then goes SharpReader, NewsCrawler, Awasu, PMR etc.

    Now it's your turn to explore the benefits of RSS technology. Use RSS messaging system of your choice and stay ahead of your competitors!

    Terms of reprint:

    You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. All url's or mailto addresses should be set up as hyperlinks. No redirects are allowed. You can not change or delete any words or links in the article or Resource box. Do not use this article in Unsolicited Commercial Email.

    A courtesy copy of your publication would be appreciated. Contact the author: Oleg Ilin mailto:articles@1ezhost.biz?subject=ArticleRequest

    Copyright@ 2005 Oleg Ilin

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.added4u.com/article/62829/added4u-Email-Communication-is-Dying--Whats-Next.html">Email Communication is Dying - What's Next?</a>

    BB link (for phorums):
    [url=http://www.added4u.com/article/62829/added4u-Email-Communication-is-Dying--Whats-Next.html]Email Communication is Dying - What's Next?[/url]

    Related Articles:

    At-ti-tude, n

    How to Supercharge Your eBay Feedback Rating

    Internet Domain Registration Can Really Make You Money

    Bookmark it: del.icio.us digg.com reddit.com netvouz.com google.com yahoo.com technorati.com furl.net bloglines.com socialdust.com ma.gnolia.com newsvine.com slashdot.org simpy.com shadows.com blinklist.com