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Added for You - Email Marketing - Your Route to Success
Choose invoice factoring business funding to expand your company at all stages: profit and thrive. Each stage of your business comes with unique benefits and challenges. No matter the stage, though, working with a quality receivables factoring firm can support business growth. In this article, we will share the benefits of invoice factoring when you are poised to expand your business, but face cash flow management issues. We'll also discuss how working with a factoring firm can help with start up businesses.First, see if you identify with these challenges often faced by established business owners who want to expand their company:Cash Flow Manag
Incentives & Click-through links
This is a great opportunity to test special offers and incentives – you can send one offer to half the database and one to the other, or send different deals to different geographical areas; the options are endless. If you can create special landing sites to make the click traceable, so much the better. A time-limited offer is a good idea, as it encourages an immediate or fast response.
Written Style
• Clarity. Edi
The buzz today in Internet marketing circles today is about how easy it is to make money using articles. And it's dead on. Article marketing can be a quick and easy way of establishing an ongoing income from the comfort of your own home. And the beauty of it is that there are so many ways to take advantage of the opportunity.You can write articles that create traffic. Articles can be used to send free traffic to any web site that you want to promote. By producing an article of interest, you are allowed to add a resource box, "About The Author", where you can invite the reader to your web site. Free exposure to whatever you are selling or promoting.A lot of marketers are
Questions to consider before starting an email campaign
Who makes up your customer base? What are their interests? Are they Sunday Times readers or Big Brother viewers? Would it be worth segmenting your database and sending out variants to improve the chances of a response?
What are your objectives? What are you aiming to achieve by sending this email? Web sales? Catalogue requests? More visits to your site? Brand recognition? Improved customer relations? Data gathering?
Should you outsource the work? Who will create, produce and distribute your email marketing? If you don’t have in-house expertise, and if your budget allows, outsourcing is worth considering – as emails can take upwards of a day for one person to compile and produce. Many ecommerce companies offer e-marketing – try E-in Business.
How will the emails be distributed? Email distribution software can do much of the work for you – check out ConstantContact.com – and is a cheap option if your database is reasonably small. It’s not a good idea to send out emails ‘from’ the MD’s email address – think of all the returns and unsubscribe requests.
Creating the campaign – routes to success
Relevancy
Taking into account your typical customer is standard practice through all of your marketing activities, and emails are no different. Segmentation is a good idea – it won’t cost a huge amount to produce two or three variations on your email campaign, according to factors such as order value, geographic location and response to incentives. Figleaves, for instance, know which customers respond to sales and which buy at full price – this would be a useful way to divide your database, if you have that kind of information available. As with all copywriting though, the lifestyle of your target customer should define your style. Buzzwords, used sparingly and appropriately, can demonstrate your knowledge of the customer base – but be careful; there’s nothing more cringeworthy than using out-of-date slang!
Incentives & Click-through links
This is a great opportunity to test special offers and incentives – you can send one offer to half the database and one to the other, or send different deals to different geographical areas; the options are endless. If you can create special landing sites to make the click traceable, so much the better. A time-limited offer is a good idea, as it encourages an immediate or fast response.
Written Style
• Clarity. Edi
Far too many people underestimate the importance of resume cover letters. In a sense, a well written cover letter works like an agent on your behalf. It tosses a sales pitch for you to the employer, explaining why you should be at the top of the list for interview calls. Taking the time to write a cover letter tells the employer you are willing to go above and beyond; not just simply slap a resume in an envelope and mail it.Not All Resume Cover Letters Are Created EqualNo two resume cover letters should ever be the same; each one should be uniquely tailored to the job for which you are applying. A generic cover letter is insulting to an employer and will quickly
Should you outsource the work? Who will create, produce and distribute your email marketing? If you don’t have in-house expertise, and if your budget allows, outsourcing is worth considering – as emails can take upwards of a day for one person to compile and produce. Many ecommerce companies offer e-marketing – try E-in Business.
How will the emails be distributed? Email distribution software can do much of the work for you – check out ConstantContact.com – and is a cheap option if your database is reasonably small. It’s not a good idea to send out emails ‘from’ the MD’s email address – think of all the returns and unsubscribe requests.
Creating the campaign – routes to success
Relevancy
Taking into account your typical customer is standard practice through all of your marketing activities, and emails are no different. Segmentation is a good idea – it won’t cost a huge amount to produce two or three variations on your email campaign, according to factors such as order value, geographic location and response to incentives. Figleaves, for instance, know which customers respond to sales and which buy at full price – this would be a useful way to divide your database, if you have that kind of information available. As with all copywriting though, the lifestyle of your target customer should define your style. Buzzwords, used sparingly and appropriately, can demonstrate your knowledge of the customer base – but be careful; there’s nothing more cringeworthy than using out-of-date slang!
Incentives & Click-through links
This is a great opportunity to test special offers and incentives – you can send one offer to half the database and one to the other, or send different deals to different geographical areas; the options are endless. If you can create special landing sites to make the click traceable, so much the better. A time-limited offer is a good idea, as it encourages an immediate or fast response.
Written Style
• Clarity. Edi
There are no rules, which dictate the number of different groups of people who can be included in any one incentive program. Each additional group requires its own special treatment.When the target group has been selected, you must:Keep participation simpleTalk to some members of the intended group before finalising your planning and, without specifying your particular plans, seek their views, their objectives, their needs and their likely response.Too many assumptions should not be made without crossing checking them with the target group.It’s essential to research the size of the group and this is quite simple if it is an internal program. However
Creating the campaign – routes to success
Relevancy
Taking into account your typical customer is standard practice through all of your marketing activities, and emails are no different. Segmentation is a good idea – it won’t cost a huge amount to produce two or three variations on your email campaign, according to factors such as order value, geographic location and response to incentives. Figleaves, for instance, know which customers respond to sales and which buy at full price – this would be a useful way to divide your database, if you have that kind of information available. As with all copywriting though, the lifestyle of your target customer should define your style. Buzzwords, used sparingly and appropriately, can demonstrate your knowledge of the customer base – but be careful; there’s nothing more cringeworthy than using out-of-date slang!
Incentives & Click-through links
This is a great opportunity to test special offers and incentives – you can send one offer to half the database and one to the other, or send different deals to different geographical areas; the options are endless. If you can create special landing sites to make the click traceable, so much the better. A time-limited offer is a good idea, as it encourages an immediate or fast response.
Written Style
• Clarity. Edi
While the Internet has created entrepreneurial opportunities for the likes of both Fortune 500 companies and sole proprietors working out of their basement, the fundamental entrepreneurial dilemma still remains: how can entrepreneurs break into an already established market?In this article, we'll outline the steps that entrepreneurs need to follow to break into and conquer any industry online. To reinforce the power of this formula, we'll use industry giants Google and Apple as case studies.Step #1: Identify The Reigning Champ.If you're going to break in and conquer an industry, you need to know who you're looking to take it from. Don't be afraid to aim for the b
Incentives & Click-through links
This is a great opportunity to test special offers and incentives – you can send one offer to half the database and one to the other, or send different deals to different geographical areas; the options are endless. If you can create special landing sites to make the click traceable, so much the better. A time-limited offer is a good idea, as it encourages an immediate or fast response.
Written Style
• Clarity. Edi
If you are planning to present to the planning commission in your community your plans for a carwash there are a few things you should know. There will be complete nut cases who show up with bogus environmental claims and totally bizarre reasons why you should not build your carwash.It is truly amazing when you go into a community and you've been asked to by the economic development association and the president of the Chamber of Commerce and the mayor himself and then you find yourself battling to stay above water after you've made an investment in the community and are bringing jobs.Nevertheless if you fail to bring a good presentation to the planning commission for
Incentives & Click-through links
This is a great opportunity to test special offers and incentives – you can send one offer to half the database and one to the other, or send different deals to different geographical areas; the options are endless. If you can create special landing sites to make the click traceable, so much the better. A time-limited offer is a good idea, as it encourages an immediate or fast response.
Written Style
• Clarity. Edit, edit, edit; avoid jargon and multiple adjectives. Like web copy, email copy should be snappy and easy on the brain.
• Humour. A dash of personality can only improve your chances of identifying with the reader.
• Scannable. Subheadings are good; bold or highlighted keywords are great for a reader with little time and patience.
• Short. There is some debate on the desirable length of email copy; some people like to read, but others just want a short message. The safest bet is to put the key messages at the top for the impatient, and then develop them further down for those who like to read details.
• Conversational. Think about the emails we are used to receiving from friends and family – written in an informal style. If you write the way you speak, there will be less jargon and less formality.
• Demonstrate a knowledge of the customer and market. As discussed above, some buzzwords can be effective. Lastminute’s style is satirical, with a finger firmly on the pulse of its readership. Achieving this is difficult, but it pays to understand your customer culture – and will improve all of your communication output.
• Active verbs. Get rid of ‘visit’ and ‘view’ in favour of ‘go’ and ‘look at’ – make your copy compelling and it will send customers straight to the site.
• ‘You’ not ‘We’. As with any written material, count the ‘you’s and the ‘we’s, prioritising the former. The customer doesn’t care about you.
Call to Action
Consider what reaction you want to your campaign. Put yourself in your customer’s shoes and ask yourself whether the email inspires you to take that action. Put the ‘call’ at the top AND bottom of your email, to catch the skimmers as well as the long-readers.
Text-only option
If you’re sending HTML emails (with graphics and fonts), offer a text-only option or direct readers to the site (place this link at the top of your email so that if the pictures aren’t showing they can click immediately).
Subject line
Give some thought to the subject line before firing off the campaign. It should be meaningful, and interesting but not too clever – and avoid words like
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