There are many reasons why, but the top three are:

1. you're advertising to other readers whom you know are already interested in e-zines
2. you can finely target other e-zines whose readers would likely be interested in YOUR topic
3. it's easy and inexpensive

First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them — it should only take you about 10 minutes.

1. Gimme the "meat." What do you have to offer?
   
   No one's going to give a hoot about your e-zine unless you tell them what they'll GET out of it.
   
   
   1. What does your e-zine show, teach, or share with your reader?
      
      Write them down now. For example, my other e-zine, "Publish for Profits," tells how to publish and promote an effective e-mail newsletter..
   
   
   
   2. NOW, translate those features into benefits.
   
   
   By showing my readers how to publish and promote an effective newsletter, "Publish for Profits" helps them attract new clients/customers and increase sales. THAT's what they really care about! Get your result down to one or two sentences. You now have the "body" of your ad.


2. Write your headline.
   
   Often times your ad will be stuck in the middle of many others. Use your headline to make YOURS stand out. Here's where you can really grab the reader, effectively saying, "Hey, look over here!"
   
   Your headline copy should attract attention and can either sum up your offer or highlight a benefit of your e-zine.
   
   Also, play with CAPS and punctuation to help your headline stand out. You can put your entire headline in ALL CAPS, just capitalize special words, or use asterisks (***) or other punctuation to grab attention.
   
   IMPORTANT NOTE: Don't overdo it! If you pump your entire ad full of caps and asterisks and exclamation points, it will lose credibility quickly. Grab your readers' attention, but don't cram your message down their throats.



3. Incorporate some "power words."
   
   These are words that give your ad ZING and get attention quickly. Here are 16 to get you started. See if any of these apply to YOUR e-zine offer, and use them as appropriate in both your headline and body copy.
   
   "you, free, money, profit, secret, easy, yes, save, guarantee, today, first, how to, new, now, discover, learn"



4. Add your "call to action."
   
   All good ads give a call to action. Never make your reader have to assume what to do next!
   
   YOUR call to action is obviously to ask the readers to sign up for your e-zine. Do this in your last line or two.
   
   Example: 'Sign up NOW at http://www....com or by sending an e-mail to subscribe@....com.'



5. Massage your result into the two sizes of ads you'll need.
   
   There are generally two ad sizes you'll need for an effective e-zine
   Finding The Right Career: Defining The Job That Best Suits You!
   Some twenty or thirty years ago, finding the right career was restricted by lack of global internet tools, limited by more old-fashioned (if you will) values and opinions, and less important than “finding yourself.” I remember when my therapist, the savior of all saviors as far as I’m concerned, laughed with me over how I had gone about finding the right career: I had signed up to all the courses that I found interesting and many I hoped were in some way related, then tried to decide on a major/career. She light
   br>
   No one's going to give a hoot about your e-zine unless you tell them what they'll GET out of it.
   
   
   1. What does your e-zine show, teach, or share with your reader?
      
      Write them down now. For example, my other e-zine, "Publish for Profits," tells how to publish and promote an effective e-mail newsletter..
   
   
   
   2. NOW, translate those features into benefits.
   
   
   By showing my readers how to publish and promote an effective newsletter, "Publish for Profits" helps them attract new clients/customers and increase sales. THAT's what they really care about! Get your result down to one or two sentences. You now have the "body" of your ad.


6. Write your headline.
   
   Often times your ad will be stuck in the middle of many others. Use your headline to make YOURS stand out. Here's where you can really grab the reader, effectively saying, "Hey, look over here!"
   
   Your headline copy should attract attention and can either sum up your offer or highlight a benefit of your e-zine.
   
   Also, play with CAPS and punctuation to help your headline stand out. You can put your entire headline in ALL CAPS, just capitalize special words, or use asterisks (***) or other punctuation to grab attention.
   
   IMPORTANT NOTE: Don't overdo it! If you pump your entire ad full of caps and asterisks and exclamation points, it will lose credibility quickly. Grab your readers' attention, but don't cram your message down their throats.



7. Incorporate some "power words."
   
   These are words that give your ad ZING and get attention quickly. Here are 16 to get you started. See if any of these apply to YOUR e-zine offer, and use them as appropriate in both your headline and body copy.
   
   "you, free, money, profit, secret, easy, yes, save, guarantee, today, first, how to, new, now, discover, learn"



8. Add your "call to action."
   
   All good ads give a call to action. Never make your reader have to assume what to do next!
   
   YOUR call to action is obviously to ask the readers to sign up for your e-zine. Do this in your last line or two.
   
   Example: 'Sign up NOW at http://www....com or by sending an e-mail to subscribe@....com.'



9. Massage your result into the two sizes of ads you'll need.
   
   There are generally two ad sizes you'll need for an effective e-zin
   Become a UK Mortgage Broker
   Would you like to become a UK mortgage broker?The UK mortgage broker market is a recession proof business, as when times are good and consumer confidence is high, people tend to borrow for cars, holidays, home improvements and many other things. Then, when consumer spending has peaked and the economy slows down, many people experience difficulty repaying their debts and meeting their other financial commitments. In such circumstances, it is often necessary for them to consolidate their debts into one lower monthly repayment by
   et your result down to one or two sentences. You now have the "body" of your ad.

1. THE "CLASSIFIED" AD: Most e-zines offer spots for 5-line ads, so this is a great size to have ready-to-go. Remember to use all three components: headline, body, and call to action.



2. THE "SPONSOR" AD: If you choose to be a "sponsor" of another e-zine, you'll have room for a longer ad. These are usually at the top of the issue and allow for at least 10 lines.