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    The Importance of Hand Washing
    It is well known that inadequate hand washing can lead to the spread of germs. However, as cleaning professionals it is sometimes overlooked how important this is in our industry. Even if your cleaning staff is wearing gloves, it is still important that they spend the extra time necessary to make sure chemicals and germs are thoroughly washed off their hands.Wash hands thoroughly after using chemicals, cleaning up spills, or emptying trash -- even if gloves were worn. At least 20 seconds are needed for the washing to be effective. Follow these steps to get hands thoroughly clean:1.
    ke your site their homepage, or by providing a service that they can't do without (like free email, or free blogging, or f
    Common Budgeting Mistakes and How to Avoid Them
    Great business ideas and bold marketing plans are useless if you do not budget carefully. In this article we explore some of the most common budgeting mistakes and how you can avoid them.Do not count taxable amounts as company holdingsIt is easy to forget that the balance in the company’s bank account does not represent the true holding value of the company. Remember that if you exceed the VAT threshold, a certain amount will be owed as VAT each quarter and that you will have to pay corporation tax at the end of the company’s financial year. By counting the entire amount of
    It's all very well promoting your website, but how many people that do actually visit your site *ever* return?

    Not as many as you would like, I bet.

    The thing is, it's a lot easier and less time-consuming to promote your site (and your business) to people who have *already* visited.

    So how do you do that?

    Well, there are several ways to encourage people to return to your site. Some of these ways include asking people to bookmark your site, or asking people to make your site their homepage, or by providing a service that they can't do without (like free email, or free blogging, or fr

    Case Study; When Should a Regional Truck Wash Company Consider Diversification?
    Often long-standing and successful companies cannot maintain the growth they wish or due to external forces they need to modify their operations significantly. Let us take an example of this for a moment. Lets us say we have a successful regional truck washing company and water shortages in the region are causing issues and labor is just too difficult to find and keep.Paying more to the labor will mean raising prices past the point at which trucking companies are willing to pay. And with labor so tight this still will not guarantee labor supply. This might be a reasonable time to consider
    s many as you would like, I bet.

    The thing is, it's a lot easier and less time-consuming to promote your site (and your business) to people who have *already* visited.

    So how do you do that?

    Well, there are several ways to encourage people to return to your site. Some of these ways include asking people to bookmark your site, or asking people to make your site their homepage, or by providing a service that they can't do without (like free email, or free blogging, or f

    Helping Your Visitors: a State of Mind
    What does “helping your visitors” mean exactly?It means writing your sites, newsletters and emails in such a way as to help each visitor achieve his or her goal.That may sound like a simple task, but it isn’t. Before you can write in a way that helps your visitors, you have to recognize and achieve a number of things.1. Recognize that websites are hard to navigateEven the simplest site is a lot harder to figure out than a catalog or magazine. We all know how to “use” a catalog. Start at the front cover and keep turning the pages. Same deal for every catalog you touch.
    ur business) to people who have *already* visited.

    So how do you do that?

    Well, there are several ways to encourage people to return to your site. Some of these ways include asking people to bookmark your site, or asking people to make your site their homepage, or by providing a service that they can't do without (like free email, or free blogging, or f

    Strength is a Weakness Also
    McDonald’s become the largest national fast – food chain in eighties. They had found their perfect recipe for success. And they were all out to defend their turf come the hell. McDonald strength was the hamburger, its uniformity instant delivery and inexpensiveness.The advertising said about the top of the live, the Big Mac: “Two all-beef patties, special sauce, lettuce cheese, pickles, and onions on a sesame seed bun.”What should be the best strategy to attack a leader, who is all out to defend his ground?Simple, change the battle ground and rules itself. Study the leader a
    urage people to return to your site. Some of these ways include asking people to bookmark your site, or asking people to make your site their homepage, or by providing a service that they can't do without (like free email, or free blogging, or f
    Corporate Espionage in Franchising
    Franchising Trade Journals do not do well, because today with all the industry regulations only about 1800 active franchise actually exist in the US. Down sharply over the past five years. Why? Over-regulation. Now you have a Bank Cooperative, which owns a company that collect data, FranData of Uniform Franchise Offering Circulars, which are the industries required disclosure documents to new franchise buyers. The company sells it to attorneys and to competitors of which many probably are financed through that bank. My God can this be real. Then they work with industry Trade Journals to do Top 5
    ke your site their homepage, or by providing a service that they can't do without (like free email, or free blogging, or free sms).

    One of the best ways to encourage return visitors to your site, though, is to publish an ezine or newsletter. Writing a newsletter is also one of the best ways to stay in touch with site visitors and existing customers.

    The very least you can do with a regularly published newsletter is to remind your subscribers about your website. Much more importantly, though, you get a chance to develop trust between your site visitors and your business; i.e. you get a chance to

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