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Added for You - How to Write Sticky Features Articles
Are You Making These PR Mistakes?
As a business, non-profit, government agency or association manager, are you overly preoccupied with communications tactics like special events, broadcast plugs, press releases and brochures?Yes? Well then, you’re probably not getting the best public relations has to offer, and you’re missing the core PR mission you need to pull together the resources and action-planning required to alter individual perception leading to changed behaviors among your most important outside audiences. The plan helps
ith them. They may even be inspired to succeed or learn from others' mistaAs a business, non-profit, government agency or association manager, are you overly preoccupied with communications tactics like special events, broadcast plugs, press releases and brochures?Yes? Well then, you’re probably not getting the best public relations has to offer, and you’re missing the core PR mission you need to pull together the resources and action-planning required to alter individual perception leading to changed behaviors among your most important outside audiences. The plan helps
How to Calculate Lifetime Customer Value
Who would have thought my old comics or baseball cards would be so valuable. It is just like the value of my best customers. The better I take care of them, the greater value they yield. Do you know the lifetime value of a customer? If you knew, you would take better care of your customers.A Simple Formula Reveals ValueIn most sales, we need to prove to customers, we have something that will improve their situation. A simple equation calculates the value of customers. It is surprising to le
Are you trying to write sticky content for your website? People love to read features articles, particularly about other people who have succeeded or overcame challenges. Profiles are a great addition to your website. Your readers will be able to relate to the people you interview and empathize with them. They may even be inspired to succeed or learn from others' mistakWho would have thought my old comics or baseball cards would be so valuable. It is just like the value of my best customers. The better I take care of them, the greater value they yield. Do you know the lifetime value of a customer? If you knew, you would take better care of your customers.A Simple Formula Reveals ValueIn most sales, we need to prove to customers, we have something that will improve their situation. A simple equation calculates the value of customers. It is surprising to le
Small Business Failure? Nuts!
Pardon my enthusiasm, but a large part of your small business' success is somewhere else. Namely, out among the company's important external audiences.How they perceive you, and what they believe about you and your business, directly affect your chances of success. And that's because those perceptions usually lead to predictable behaviors, good or bad. So they're pretty important!Now, here comes the public relations professional who tests the opinion waters, then decides whether, on your behalf,
ad features articles, particularly about other people who have succeeded or overcame challenges. Profiles are a great addition to your website. Your readers will be able to relate to the people you interview and empathize with them. They may even be inspired to succeed or learn from others' mistaPardon my enthusiasm, but a large part of your small business' success is somewhere else. Namely, out among the company's important external audiences.How they perceive you, and what they believe about you and your business, directly affect your chances of success. And that's because those perceptions usually lead to predictable behaviors, good or bad. So they're pretty important!Now, here comes the public relations professional who tests the opinion waters, then decides whether, on your behalf,
Global Shop Builds Their Brand the Old Fashion Way: One Customer at a Time
Most people would have a hard time selecting the best small software company in America. But if we asked Global Shop Solutions customers to vote, they would have no trouble identifying their top pick.I recently had the great fortune of working with Global Shop Solutions in Houston. Their business works well on a lot of levels, but the most remarkable thing about the company is the tremendous value it creates for its customers.Global Shop provi
r overcame challenges. Profiles are a great addition to your website. Your readers will be able to relate to the people you interview and empathize with them. They may even be inspired to succeed or learn from others' mistaMost people would have a hard time selecting the best small software company in America. But if we asked Global Shop Solutions customers to vote, they would have no trouble identifying their top pick.I recently had the great fortune of working with Global Shop Solutions in Houston. Their business works well on a lot of levels, but the most remarkable thing about the company is the tremendous value it creates for its customers.Global Shop provi
Entrepreneurs - Your Well Being Should Come Before Profits
I believe the spiritual aspect of life, especially to entrepreneurs, is very important. While business may be the focal point for an entrepreneur's life, it's your outlook on life that shapes what kind of person you are.Having a strong sense of self can benefit your business in many ways. The down periods and business 'tragedies' are not so bad for the entrepreneur that is spiritually centred. Don't take life too seriously is a phrase that every entrepreneur should take to heart and remem
readers will be able to relate to the people you interview and empathize with them. They may even be inspired to succeed or learn from others' mistaI believe the spiritual aspect of life, especially to entrepreneurs, is very important. While business may be the focal point for an entrepreneur's life, it's your outlook on life that shapes what kind of person you are.Having a strong sense of self can benefit your business in many ways. The down periods and business 'tragedies' are not so bad for the entrepreneur that is spiritually centred. Don't take life too seriously is a phrase that every entrepreneur should take to heart and remem
5 Top Tips For Hosting Your Website
A website of your own is no longer a pipe dream. If you have even a modest budget there is an excellent range of low-cost hosting options available, some with free website building facilities. The advent of free hosting providers even means that a quite passable site can be within the grasp of almost anyone with an internet connection.First of all, however, you must decide where and how the site will be hosted. The key to deciding what you need in a hosting provider is to understand the nature of the website you a
ith them. They may even be inspired to succeed or learn from others' mistakes. You don't have to be a Pulitzer Prize winning author to write effective profiles. The following tips will help you choose good interviewees, formulate questions, and write a solid, thought-provoking profile.A website of your own is no longer a pipe dream. If you have even a modest budget there is an excellent range of low-cost hosting options available, some with free website building facilities. The advent of free hosting providers even means that a quite passable site can be within the grasp of almost anyone with an internet connection.First of all, however, you must decide where and how the site will be hosted. The key to deciding what you need in a hosting provider is to understand the nature of the website you a
1. Your first job is to select a good topic. Article topics are all around you,
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