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    A significant part of the businesses that sustain their activity in today’s competitive markets rely on the latest, state-of-the-art marketing strategies in order to overcome the competition and achieve a successful promotion of their of
    many ads, websites, email blasts, brochures, and sales letters mistakingly assume the reader has prior knowledge and und
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    Always assume your prospect knows nothing about you, your business, your products, your services. Because invariably they don't. Even if they did, with everything else cramming their brain, they need to be reminded and reassured you are who they think you are. (That's why one of the world's most recognizable trademarks, Coca Cola, is usually preceded by the word "Drink." There's always some yokel out there who doesn't know what to do with it.)

    Given that, it's appalling how many ads, websites, email blasts, brochures, and sales letters mistakingly assume the reader has prior knowledge and unde

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    don't. Even if they did, with everything else cramming their brain, they need to be reminded and reassured you are who they think you are. (That's why one of the world's most recognizable trademarks, Coca Cola, is usually preceded by the word "Drink." There's always some yokel out there who doesn't know what to do with it.)

    Given that, it's appalling how many ads, websites, email blasts, brochures, and sales letters mistakingly assume the reader has prior knowledge and und

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    hey think you are. (That's why one of the world's most recognizable trademarks, Coca Cola, is usually preceded by the word "Drink." There's always some yokel out there who doesn't know what to do with it.)

    Given that, it's appalling how many ads, websites, email blasts, brochures, and sales letters mistakingly assume the reader has prior knowledge and und

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    d "Drink." There's always some yokel out there who doesn't know what to do with it.)

    Given that, it's appalling how many ads, websites, email blasts, brochures, and sales letters mistakingly assume the reader has prior knowledge and und

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    many ads, websites, email blasts, brochures, and sales letters mistakingly assume the reader has prior knowledge and understanding of what's being sold. So they start smack in the middle of things, or use bewildering insider jargon, virtually assuring the loss of a majority of prospects at the outset. A foolish waste of money.

    Look. You're very close to your work. Probably too close. That's why most self-written copy is overly technical, presumptuous, confusing, and disconnected. You understand it, your reasoning goes, so why shouldn't everyone else? Unfortunately, however, they don't. Rememb

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