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How to Deal With Fools
"Do not answer a fool according to his folly" Proverbs 26:4One of the sad realities of owning an ezine is that from time to time you will encounter fools.Fools that take offense to something that you have written and decide to send you horrible, abusive messages.When This Happens You Have Three Choices.Lets examine each one and see which has the best merits.1. You Can React.Someone sends you a profane, abusive message. They rave on about how much they dislike you - or your website - or your newsletter.I even had one guy write an

5. Learn anything neat lately from an industry conference, workshop, seminar, or insightful article? No one says you have to reinvent the wheel of information! Pass on any gems of advice you’ve learned elsewhere — just give them full attribution. Or give your opinion of the event or article itself — your readers will appreciate your frankness.

6. Offer a list of your top 5 or 10 tips on a certain subject. It’s much easier to bang

The Game of Sales Has Rules, Follow Them or Your Out!
Imagine being the coach of a baseball team and your star player hits the ball and runs toward third base. We both know the player would be called out. As odd as this may sound, salespeople are called out everyday in sales because they head for the wrong base in sales. There are rules in sales like there are rules in any sport. A salesperson can’t afford to bypass any steps in the sales process or they will be out.One of my roles as a sales coach is to monitor sales activities and match them with the key objectives of the sales process. The sales representative must understand

Publishing an e-zine is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products.

While sometimes you'll have dozens of content ideas, other times you'll find yourself staring at a blank computer screen, grumbling that it’s publishing time again. Well, have no fear! Here are 11 quick (and good) content ideas for when you’re in a pinch.

1. Give real-life examples. Describe a problem you’ve solved for a client/customer, and use that as a springboard to offer more general advice. Show your readers how you’ve helped customers address challenges — “case studies” if you will. This positions you as the expert in your readers” minds more than your coming out and saying so.

2. Think of three areas in which you’d like your clients to think of you as a resource. Now develop content in those areas. For example, as a professional copywriter, I really enjoy working on Web sites. To help encourage my clients and prospects to hire me for these projects, I published several articles on how to write Web copy that sells.

3. Read industry publications for ideas. Are there any hot issues in your field right now? The more controversial, the better. Don’t be afraid to offer your own opinion — your readers want to know it. After all, YOU are the expert! ; )

4. Jot down 8 questions your clients have asked you in the past. You know, the ones they ask you over and over. Answer each in a short article. If you publish weekly, that’s two months' worth of content, right off the bat! And if you can’t think of any questions, send all your current clients/customers a quick e-mail, asking them what topics they’re most interested in learning more about.

6. Offer a list of your top 5 or 10 tips on a certain subject. It’s much easier to bang o

Spam Filters - Why are they Harmful for Marketers and How to Avoid Them
Have you seen this text often in websites these days?'I ABSOLUTELY HATE SPAM and I will NEVER rent or sell your personal information to anyone anytime. Period'Why do marketers use this text block at the end of opt-in form? Simple. They are afraid that their subscribers might be come forgetful and might accuse them of spamming, even though they are legitimate email marketers.How does it affect you?Spam is one of the most irritating words these days, especially for email marketers. It not only affects those who are at the receiving end but also those who SE

you’re in a pinch.

6. Offer a list of your top 5 or 10 tips on a certain subject. It’s much easier to bang

The Psychology Of Choosing Promotional Items For Trade Shows
Attending a trade show can seem like Christmas – all those wonderful booths and exhibitors giving away free goodies. Attendees flit from booth to booth and pass on hints of who’s giving away the good loot. In all the hustle, bustle and excitement, it’s easy to be overlooked by the crowd in favor of a flashier, cooler or louder exhibitor. How do you get potential customers to stop by your booth – and stay long enough to become a customer?The answer lies in choosing the right promotional items and gifts and tying them into your overall theme. According to one trade show publicat

rce. Now develop content in those areas. For example, as a professional copywriter, I really enjoy working on Web sites. To help encourage my clients and prospects to hire me for these projects, I published several articles on how to write Web copy that sells.

6. Offer a list of your top 5 or 10 tips on a certain subject. It’s much easier to bang

Packaging Maketh the Person
The multi million pound cosmetics industry is acutely aware of the value of packaging. You'll know this if you've ever bought anything from those glamorous ladies whose counters are always just inside the front door of Department stores.However, from time to time we're presented with surveys about the creams we rub on our bodies which take years off our age and make our skin as soft as a baby's bottie. The surveys tell us "Buy the cheap stuff or the own label one from the supermarket, 'cause they're all the same."But do we? Of course we don't. Human beings are dr

s want to know it. After all, YOU are the expert! ; )

6. Offer a list of your top 5 or 10 tips on a certain subject. It’s much easier to bang

The 7 Keys to Asking Clients the Right Questions
The secret to successful communication in business and in everyday life is asking the right questions. Understanding the value of effective questioning is probably the single most dominant factor in achieving business success. The way to learn about what people need is to ask a question and then listen carefully to the answer.What do Oprah Winfrey, Larry King, and Barbara Walters all have in common? They are all great interviewers. They have the uncanny ability to make people feel comfortable and talk by asking the right questions. The bottom line is that customers and pros

6. Offer a list of your top 5 or 10 tips on a certain subject. It’s much easier to bang out a list of tips than to put together a real article. Of course, the tips can evolve into an article if you wish! Be sure to list your best tip first, or at least close to the top. (If you “fire your biggest gun” last, you risk losing your audience before they get to the good stuff.)

7. Interview associates whose expertise would interest your readers (while not competing with yours). E-mail interviews are incredibly easy to do. Just send your interviewee 3 to 5 questions via e-mail, edit their answers, and have them approve the final version. Be sure to give them a short plug in your e-zine as a thank you. (A one-sentence description of their business, phone number, their Web site URL, and e-mail address should be fine.)

8. Recommend books and resources that you use, and offer full reviews on them. In one issue of my first e-zine, “AKB MarCom Tips,” I featured reviews of my favorite four copywriting resource books. I then later posted them at my Web site.

9. Invite readers to write you with their own questions, and answer one in each issue. Right after their question, publish the person’s name, business, e-mail, and Web site address. They’ll enjoy the attention/publicity!

10. Invite readers to send in profiles. Ask them to tell you about themselves — their names, businesses, locations, and how they use the information gained in your e-zine. Feature one profile in each issue or one every few issues.

11. When all else fails, borrow an article! There are dozens of Web sites offering hundreds of articles that you can use in your e-zine. The articles are free and available for you to use immediately. The only catch is you’re required to leave the entire article intact, including the author’s promotional information.

Here are three places to c

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Today, the advertising job has become so complex that normally, no business firm chooses to handle the function directly. They employ advertising agencies. And the advertising agency has become a major institution in the field of advertising and marketing.

As a life-long dancer, I know a bit about the importance of good preparation before performance. Before a dancer is ready for the spotlight, she has to master the basics including alignment, strength, flexibility, balance, choreography, and artistry. The same is true for successful marketing. When you send a brochure, run an ad, promote a website, give a talk, or just tell someone what you do, you’re on stage. But if you’ve not mastered the basics, you will not engage your audience and you risk serious injury to yourself and to your firm.

Audiences want more than information—they want to be entertained as they are informed. Our media delivery has changed over time, but our corporate presentation styles have somehow been frozen in the dark ages—which could explain why most presentations begin with someone darkening the room and warning their audiences that they have 87 slides to get through in the next 15 minutes!

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