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Added for You - How To Write A Sales Letter That Makes $$$$ (part 2 Of 3)
In a recent brain storming meeting with a group of small business owners, one of the owners asked me to explain why traditional marketing doesn’t work anymore. As the marketing guru in the group, I gave them 3 simple reasons why and how to overcome their marketing problem. I had a group of frustrated business owners sitting on the edge of their seat to hear the answers, the pressure was on.I began by telling them the first reason traditional marke
_ Help readers relate to you and show them why you understand their situation _ Make the story easier to read rather than a "heavy" letter _ Y
Have you tried to register a decent eBay username and been frustrated at the poor names left available? With over 125 million people using eBay in 2004 it is understandable that a lot of the good ones have gone.How important is registering a good eBay username (User ID) anyway? Well that depends - you may be wanting to register a username for business use so getting the right one would be important. Alternatively you may just be a casual
Near the very beginning of your sales letter you need to create a problem for the reader and show that you understand their problem. This should be easy to do if you have done your research as I showed you to. You should know the exact problems your target market has.
The key here is to generate enough interest, but not to give away too much about your offer. Intrigue will propel the reader through your sales message.
Tell A Story
So now you've hooked your reader in with a great headline and sub header, and a powerful understanding first paragraph. Next up you must make things even more personal by telling a story.
Tell the story of how you came about to realise that there was a need for your product or service. Incorporate how you came across the problem and solved it. And then realised that there were "a ton of people out there just like me" who would need that problem solved too. By telling a story you:
_ Help readers relate to you and show them why you understand their situation _ Make the story easier to read rather than a "heavy" letter _ Yo
When starting a new business, the last thing you want to think about is learning a new skill. So, why not delegate those other requirements to someone who already has the skills?1) SpecializeDetermine what you want to do and specialize in those skills. No matter what your skill is, if you perfect it and get better at accomplishing what you do well, you’ll become an expert in that area. Being an expert in any field is worth far more than just
The key here is to generate enough interest, but not to give away too much about your offer. Intrigue will propel the reader through your sales message.
Tell A Story
So now you've hooked your reader in with a great headline and sub header, and a powerful understanding first paragraph. Next up you must make things even more personal by telling a story.
Tell the story of how you came about to realise that there was a need for your product or service. Incorporate how you came across the problem and solved it. And then realised that there were "a ton of people out there just like me" who would need that problem solved too. By telling a story you:
_ Help readers relate to you and show them why you understand their situation _ Make the story easier to read rather than a "heavy" letter _ Y
Marketing is both an art and a science. Anyone who says differently probably isn’t doing very well marketing his or her business. On the art side, intuition definitely plays into the equation. On the science side, it is about systems, strategies and plans. Outlined below are some areas of consideration when you decide to market your business.Determine where your business is currentlyDetermine where you want to be
Tell A Story
So now you've hooked your reader in with a great headline and sub header, and a powerful understanding first paragraph. Next up you must make things even more personal by telling a story.
Tell the story of how you came about to realise that there was a need for your product or service. Incorporate how you came across the problem and solved it. And then realised that there were "a ton of people out there just like me" who would need that problem solved too. By telling a story you:
_ Help readers relate to you and show them why you understand their situation _ Make the story easier to read rather than a "heavy" letter _ Y
Most people hate lawyers and that is truly unfortunate for the legal profession, although many people say it is their own fault. One type of area of law, which is practiced that often gets people to hate lawyers are those that practiced divorce law.Since 65% of those who have been married have had at least one divorce, most of them had used a lawyer to get the divorce, so you can understand that half or more of them will be very upset with the deal
Tell the story of how you came about to realise that there was a need for your product or service. Incorporate how you came across the problem and solved it. And then realised that there were "a ton of people out there just like me" who would need that problem solved too. By telling a story you:
_ Help readers relate to you and show them why you understand their situation _ Make the story easier to read rather than a "heavy" letter _ Y
Often, after an interview is over, we spend days mulling over what the interviewer may have liked or disliked about our background and how well our skills stacked up against the competition. We remember all the details we forgot to bring up and wonder if that was the decisive factor in our not getting an offer (if we got the job, who cares about the interview?)At the end of any interview, you are likely to be asked if you have any further questions.
_ Help readers relate to you and show them why you understand their situation _ Make the story easier to read rather than a "heavy" letter _ You can also use the story to explain why you're offering your product so cheaply.
Use a story near the beginning of your sales letter to make it compelling for the reader.
Present A Solution To The Readers Problem (Answer Their Questions Of "Whats In It For Me?")
So far you should have created a problem, gained the readers trust and showed them that you understand their problem. Next you must show the readers that you can provide them with a solution to their problem - quickly and easily. If they think your solution will take weeks and months they'll be less likely to make a purchase.
An INSTANT solution is what they'll be looking for. So make sure they know that purchasing your product will provide them with this.
You don't neccesarily have to explain exactly HOW your offer is a solution. But you should state that it IS the solution. Bullet points are a great wa
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