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    that is, associations in the direction in which ideas were originally presented, are stronger, more lively, and more easily recur than backward associat
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    The Law of Contiguity states that one thought will lead to another based on conditioning. Such as "Abraham" and "Lincoln". As a matter of fact two ideas are never present at precisely the same moment; so that "contiguity" really means "rapid succession". One idea being given, the other follows directly in its wake. So in reading advertisements one word of a headline is seen before another, one part of a paragraph follows an earlier part, so that a "train of ideas" is set up. The Law Of Sequence states that mental associations work more easily in one direction than in the other. "Forward associations", that is, associations in the direction in which ideas were originally presented, are stronger, more lively, and more easily recur than backward associati
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    are never present at precisely the same moment; so that "contiguity" really means "rapid succession". One idea being given, the other follows directly in its wake. So in reading advertisements one word of a headline is seen before another, one part of a paragraph follows an earlier part, so that a "train of ideas" is set up. The Law Of Sequence states that mental associations work more easily in one direction than in the other. "Forward associations", that is, associations in the direction in which ideas were originally presented, are stronger, more lively, and more easily recur than backward associat
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    in its wake. So in reading advertisements one word of a headline is seen before another, one part of a paragraph follows an earlier part, so that a "train of ideas" is set up. The Law Of Sequence states that mental associations work more easily in one direction than in the other. "Forward associations", that is, associations in the direction in which ideas were originally presented, are stronger, more lively, and more easily recur than backward associat
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    n of ideas" is set up. The Law Of Sequence states that mental associations work more easily in one direction than in the other. "Forward associations", that is, associations in the direction in which ideas were originally presented, are stronger, more lively, and more easily recur than backward associat
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    that is, associations in the direction in which ideas were originally presented, are stronger, more lively, and more easily recur than backward associations.

    This is especially true of such ideas as take the form of spoken words and other sort of acts that involve motor processes. Thus I have seen the letters in the word "advertising" so often, one immediately after the other, that I can begin with "a", "d", "v" and go on quickly and easily to spell the whole word. But it is a very significant fact that I cannot spell the same word backward. The letter "a" calls up "d" and these two call up "v" etc. But if I begin with "g" and try to reverse the direction of the original sequence I can proceed only with difficulty.

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