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Added for You - Head-On: Apply Directly to the Forehead
If we listened twice as much as we talked, we would be a lot further down the road to success. People sometimes think I am very quiet when they first meet me. Those that know me are aware that I am quite the opposite. When I am in a setting where I do not know anyone, I spend my time listening to conversations. I pick up
Now, I have no idea how well this campaign is converting into sales and profits for the unique pain reliever. But I must admit, solely out of curiosity
One of the recurring themes in Dilbert cartoon strips is the situation where management has set an impossible deadline for something that probably couldn't be done in the first place. It usually results in large numbers of people working overtime to produce something they know isn't likely to work. Unfortunately, this sc
Well, it seems to be working. The Head On people have gotten a large part of the nation to know and remember the name of their product and what it does through what I'm guessing was not a very expensive commercial to produce! They put some cash into buying spots, but they seem to have gone for a quantity over quality approach in that area too. Yet, they are gleaning semi-regular references from Jon Stewart, Stephen Colbert, David Letterman and countless others.
It seems as though everyone in America has seen these things. Somehow, these people have done the near-impossible. They've taken a very simple, cost effective ad, and seemingly overnight built a very well known brand.
Now, I have no idea how well this campaign is converting into sales and profits for the unique pain reliever. But I must admit, solely out of curiosity,
IntroductionUsually people consider textile fabrics as the common categorization such as woven, knitted, braided or tufted constructions. They commonly abandon nonwoven fabrics form the textile group. In the conventional fabric, the fibre is first made into yarns; on the other hand, nonwovens are manufactured shee
It seems as though everyone in America has seen these things. Somehow, these people have done the near-impossible. They've taken a very simple, cost effective ad, and seemingly overnight built a very well known brand.
Now, I have no idea how well this campaign is converting into sales and profits for the unique pain reliever. But I must admit, solely out of curiosity
What’s the difference between a great voicemail message and one that’s lacking (and therefore stands less of a chance of getting returned right away, if at all)? It comes down to whether you “gave good voicemail” … or not! Wouldn’t it be great if there were official voicemail rules people had to follow? Here are some of
It seems as though everyone in America has seen these things. Somehow, these people have done the near-impossible. They've taken a very simple, cost effective ad, and seemingly overnight built a very well known brand.
Now, I have no idea how well this campaign is converting into sales and profits for the unique pain reliever. But I must admit, solely out of curiosity
As you may already have ascertained, it is our view that current, conventional advertising has been beset with problems from the very beginnings. Probably the principal problem advertising has is …accountability. Or rather the lack of it!As we have said before, the real differences that exist between competing pr
It seems as though everyone in America has seen these things. Somehow, these people have done the near-impossible. They've taken a very simple, cost effective ad, and seemingly overnight built a very well known brand.
Now, I have no idea how well this campaign is converting into sales and profits for the unique pain reliever. But I must admit, solely out of curiosity
Lets put it this way; supposing you knew you needed to make a journey for your business and you had a gut feeling you should do it tomorrow. You get in you car, still not knowing where you are going at a time that feels right. You drive to your first junction and think to yourself, “Shall I go left or right”? You choose
Now, I have no idea how well this campaign is converting into sales and profits for the unique pain reliever. But I must admit, solely out of curiosity, I'm tempted to pick up a few tubes myself. Honestly, I don't know if I'd ever want to use it, but how much fun would it when someone at a party asks if you have an aspirin and you whip out your Head On?!
So anyway, as always, I'm asking myself what marketing lessons can we as small business owners, learn from Head On.
I think the moral of this campaign is the old clich? K.I.S.S. or Keep It Simple, Stupid. (Not to infer that you are stupid, nor am I!)
As a small business owner, it is far too easy to get caught up in the latest marketing trends. Especially on the internet, you can literally go crazy worrying about your SEO, SERM, etc. Those are all important pieces of your marketing puzzle, but let's not forget about good old fashioned, tried and true marketing tools that we may have forgotten or forgone. Pr
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