l ads with words like “professional, discount, expert, low-cost, expert, and emergencies.”

Here, you have an opportunity to be creative and cause a sensation. Because the ad can’t be changed for a year, you must spend the time now to make the best ad possible. Bounce ideas off your employees, friends and family before committing to your final approach. That way, you

You’ve come to the second day of the week in our examination of your yellow Page advertising. With so many elements that are tucked into your Yellow page ad, it’s not often easy to know where to start, when looking what to change or evaluate. The very first is most likely the headline. The second, although sometimes equally important, is the sub-head or sub-title. It functions as a supporter for the main headline usually offers clarification or further describes the pertinent focus of the ad itself. If your ad currently does not contain such an item, consider the following information and how it might help.

Start with the headline. Assuming it’s just not your name or something banal like “Low-Cost Experts,” you can think about how the sub-head will operate. Let’s look at how they work in tandem. Suppose you’re an appliance repair person. You decide to use the following headline to attract attention: “We Can’t Fix Your Major Appliance.” Interesting, right? So what does the sub-title say? How about, “Unless we find it’s really broken. It may only need an inexpensive part.”

Or it could be, “5 Things to Know About Your Major Appliances.” The sub-headline reads, “Learn these five preventative techniques to save on any future repairs.” See how it works together, as a unified thought? You can probably think of many other combinations that lure the reader and force them to read on. They also serve to set you apart from your competition that may be placing the more typical ads with words like “professional, discount, expert, low-cost, expert, and emergencies.”

Here, you have an opportunity to be creative and cause a sensation. Because the ad can’t be changed for a year, you must spend the time now to make the best ad possible. Bounce ideas off your employees, friends and family before committing to your final approach. That way, you c

ions as a supporter for the main headline usually offers clarification or further describes the pertinent focus of the ad itself. If your ad currently does not contain such an item, consider the following information and how it might help.

Start with the headline. Assuming it’s just not your name or something banal like “Low-Cost Experts,” you can think about how the sub-head will operate. Let’s look at how they work in tandem. Suppose you’re an appliance repair person. You decide to use the following headline to attract attention: “We Can’t Fix Your Major Appliance.” Interesting, right? So what does the sub-title say? How about, “Unless we find it’s really broken. It may only need an inexpensive part.”

Or it could be, “5 Things to Know About Your Major Appliances.” The sub-headline reads, “Learn these five preventative techniques to save on any future repairs.” See how it works together, as a unified thought? You can probably think of many other combinations that lure the reader and force them to read on. They also serve to set you apart from your competition that may be placing the more typical ads with words like “professional, discount, expert, low-cost, expert, and emergencies.”

Here, you have an opportunity to be creative and cause a sensation. Because the ad can’t be changed for a year, you must spend the time now to make the best ad possible. Bounce ideas off your employees, friends and family before committing to your final approach. That way, you

sub-head will operate. Let’s look at how they work in tandem. Suppose you’re an appliance repair person. You decide to use the following headline to attract attention: “We Can’t Fix Your Major Appliance.” Interesting, right? So what does the sub-title say? How about, “Unless we find it’s really broken. It may only need an inexpensive part.”

Or it could be, “5 Things to Know About Your Major Appliances.” The sub-headline reads, “Learn these five preventative techniques to save on any future repairs.” See how it works together, as a unified thought? You can probably think of many other combinations that lure the reader and force them to read on. They also serve to set you apart from your competition that may be placing the more typical ads with words like “professional, discount, expert, low-cost, expert, and emergencies.”

Here, you have an opportunity to be creative and cause a sensation. Because the ad can’t be changed for a year, you must spend the time now to make the best ad possible. Bounce ideas off your employees, friends and family before committing to your final approach. That way, you

to Know About Your Major Appliances.” The sub-headline reads, “Learn these five preventative techniques to save on any future repairs.” See how it works together, as a unified thought? You can probably think of many other combinations that lure the reader and force them to read on. They also serve to set you apart from your competition that may be placing the more typical ads with words like “professional, discount, expert, low-cost, expert, and emergencies.”

Here, you have an opportunity to be creative and cause a sensation. Because the ad can’t be changed for a year, you must spend the time now to make the best ad possible. Bounce ideas off your employees, friends and family before committing to your final approach. That way, you

l ads with words like “professional, discount, expert, low-cost, expert, and emergencies.”

Here, you have an opportunity to be creative and cause a sensation. Because the ad can’t be changed for a year, you must spend the time now to make the best ad possible. Bounce ideas off your employees, friends and family before committing to your final approach. That way, you can insure your ad will be seen, read, and ultimately, make you a success.

Speaking of success, you may want to learn about all the other vital elements to your ad. Right about now, you also might also be asking yourself how I know so much about directory advertising.

Well, I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have experience in creating ads and have advised almost 7000 companies on how to put together the most effective ones. If you have a display or in-column ad, regardless of size, color or position, I can tell you it most probably needs improvement in essentials areas like the headline, artwork, body text, placement, book, or heading. You must also understand the ROI or return on investment and learn how to track the results as well.

So consider getting some expert advice before you place your next ad. If you want to more detailed instruction on all the inside secrets to better YP marketing, then please visit my website listed below.