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Added for You - Yellow Page Ads No-No's -- Part 1
Microsoft Great Plains is main Microsoft Business Solutions accounting package for the US market. You should probably expect some issues when you have software development company to be bought by big player - in this case Great Plains Software was bought by Microsoft (Bill Gates was a friend to Doug Burgum - owner and leader of Great Plains Software - Gr
No, you need to solve a problem or fill a need. Carpet cleaners don’t just clean rugs, they “Eliminate Dust Mites that Causes Allergies.” Plu
Claude Hopkins is widely recognised as the father of advertising. His insights are so simple yet so profound and they apply just as well today as they did decades ago when they were first used.Here are three lessons, in Claude's own words. Please note that due to the era that it was written in, the language may be a little dated and that he uses t
First, realize why they disliked it. Did you just put your name out there, big and bold? Shame on you. Unless you’re Wal-Mart or Microsoft, how important is Smith Carpet Cleaning? Or, are you “Qualified,” or “Low-Cost,” or “Reliable,” like everyone else? What is it that will grab the reader’s attention? You would be better off saying, “We aren’t particularly special or interesting, but we paid for this ad space so we thought we would just bore you to death.” Now that’s honesty in advertising and I love it. Fine, perhaps that’s not the way to win over customers, but it’s better than trite and mundane.
No, you need to solve a problem or fill a need. Carpet cleaners don’t just clean rugs, they “Eliminate Dust Mites that Causes Allergies.” Plum
Once you obtain business, do you give much thought to protecting yourself (and your income)? Often, we’re so exhausted by our business-building efforts, and so exhilarated when we get it, that we simply shift to concentrating on closing the deal – and ignore potential adverse situations.The following scenario recently happened with one of my real
First, realize why they disliked it. Did you just put your name out there, big and bold? Shame on you. Unless you’re Wal-Mart or Microsoft, how important is Smith Carpet Cleaning? Or, are you “Qualified,” or “Low-Cost,” or “Reliable,” like everyone else? What is it that will grab the reader’s attention? You would be better off saying, “We aren’t particularly special or interesting, but we paid for this ad space so we thought we would just bore you to death.” Now that’s honesty in advertising and I love it. Fine, perhaps that’s not the way to win over customers, but it’s better than trite and mundane.
No, you need to solve a problem or fill a need. Carpet cleaners don’t just clean rugs, they “Eliminate Dust Mites that Causes Allergies.” Plu
Ah, the business trip meeting. The stale coffee. The room full of strangers. The overwhelming smell of hotel lotion on your shirt collar. A business trip meeting may seem a lot like a flat mattress, no matter how much you toss and turn, you just can’t get comfortable. Still, business trip meetings aren’t an end all be all to comfort, there is a way to
First, realize why they disliked it. Did you just put your name out there, big and bold? Shame on you. Unless you’re Wal-Mart or Microsoft, how important is Smith Carpet Cleaning? Or, are you “Qualified,” or “Low-Cost,” or “Reliable,” like everyone else? What is it that will grab the reader’s attention? You would be better off saying, “We aren’t particularly special or interesting, but we paid for this ad space so we thought we would just bore you to death.” Now that’s honesty in advertising and I love it. Fine, perhaps that’s not the way to win over customers, but it’s better than trite and mundane.
No, you need to solve a problem or fill a need. Carpet cleaners don’t just clean rugs, they “Eliminate Dust Mites that Causes Allergies.” Plu
I recently spoke with a retail merchant who told me that she was not too concerned about the fees that we assess. While I was detailing all relevant rates, she asked me a very interesting question: “How much do you think that I should charge my customers to make up for my credit card processing costs?” She added, “I would like to charge a surcharge.”
No, you need to solve a problem or fill a need. Carpet cleaners don’t just clean rugs, they “Eliminate Dust Mites that Causes Allergies.” Plu
For those that have put in the time and effort to build up a business, they really need to understand the value of maintaining those hard won clients. There are many situations that may leave a business owner scratching his head and wondering which client gifts are the most appropriate, if any at all. The same can be said for valued employees as well. advertising and I love it. Fine, perhaps that’s not the way to win over customers, but it’s better than trite and mundane.
No, you need to solve a problem or fill a need. Carpet cleaners don’t just clean rugs, they “Eliminate Dust Mites that Causes Allergies.” Plumbers don’t fix leaks, they, “Get Your Water Flowing and Protect Your Pipes.” Dentists don’t fill cavities, they, “Help Prevent Gum Disease that can Cause Strokes.” Get the picture? See a trend? The headline sets the tone for the entire ad, which is suppose to be a feature and benefit story in itself. Your customers will tell you why they hate your headline, but not what they would prefer to see. That’s your job. So perhaps it’s time to brainstorm and create that next ad for the future directory. You’ll finally be on the right track. Okay, so how do I know so much?
I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell you it most probably needs improvement in the headline, artwork, body text, placement, book, or
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