1) Why you really need them on your site

2) Make it a part of every proposal

3) Let customer write it

4) How to display them

1) Testimonials -- You Have To Have Them

When someone visits your website there is a high probability they don't know beans about who you are, what you do, much less if you are any good at your proclaimed expertness. So, how do you get around that? How do you convince strangers that you actually can deliver results?

Let your existing customers say it for you, of course! There is nothing more convincing than testimonial statements from satisfied clients.

2) "But I Don't Have Any Testimonials To Put On My Site"

Not nice, but there are a couple of things you can do fix this situation:

• Go back to previous customers and ask them for a one -- this is tougher than the next idea.
• Better idea: make sure you get statements of satisfaction from customers early in game. Do it up front, here's how: Make "Big T" A Part of Your Proposal. That's right, put a statement in your proposa
  Job Application Form - Giving the Professional Image
  So, it is time to start looking for a new job. Are you prepared to fill out your job application form? It used to be that only companies offering minimum wage or retail job positions required that you fill out a job application form, but now many corporations are having even the most professional applicants fill out the form. Do you know what you will need
  2) Make it a part of every proposal

  3) Let customer write it

  4) How to display them

1) Testimonials -- You Have To Have Them

When someone visits your website there is a high probability they don't know beans about who you are, what you do, much less if you are any good at your proclaimed expertness. So, how do you get around that? How do you convince strangers that you actually can deliver results?

Let your existing customers say it for you, of course! There is nothing more convincing than testimonial statements from satisfied clients.

2) "But I Don't Have Any Testimonials To Put On My Site"

Not nice, but there are a couple of things you can do fix this situation:

• Go back to previous customers and ask them for a one -- this is tougher than the next idea.
• Better idea: make sure you get statements of satisfaction from customers early in game. Do it up front, here's how: Make "Big T" A Part of Your Proposal. That's right, put a statement in your propos
  Successful Ezines
  Ezines are all the rage these days and practically anyone with internet access can start one. What exactly is an Ezine, you may be asking? It is, quite simply, an online magazine. There are a number of domains that allow free web hosting, making the Ezine considerably cheaper than a paper magazine. The trick, though, is to create one that will be succ
  are, what you do, much less if you are any good at your proclaimed expertness. So, how do you get around that? How do you convince strangers that you actually can deliver results?

  Let your existing customers say it for you, of course! There is nothing more convincing than testimonial statements from satisfied clients.

  2) "But I Don't Have Any Testimonials To Put On My Site"

  Not nice, but there are a couple of things you can do fix this situation:

  • Go back to previous customers and ask them for a one -- this is tougher than the next idea.
  • Better idea: make sure you get statements of satisfaction from customers early in game. Do it up front, here's how: Make "Big T" A Part of Your Proposal. That's right, put a statement in your propos
    International Marketing Planning
    Expanding your business in international markets involves risks that should be meticulously calculated. It requires additional steps to your planning process, but the results can be very rewarding!Having solid operations at home is usually a first step to a successful international expansion. Mastering the production, and the overall business experien
    ncing than testimonial statements from satisfied clients.

    2) "But I Don't Have Any Testimonials To Put On My Site"

    Not nice, but there are a couple of things you can do fix this situation:

    • Go back to previous customers and ask them for a one -- this is tougher than the next idea.
    • Better idea: make sure you get statements of satisfaction from customers early in game. Do it up front, here's how: Make "Big T" A Part of Your Proposal. That's right, put a statement in your propos
      Using Those Business Cards
      One of the first things you do when starting a business is to have business cards made up. The next thing you need to do is give them out. If you keep them in the card holders or the box in your office, they are not doing what you got them for. You should send a card out with any correspondence you send. You should tell all your friends and family wha
      them for a one -- this is tougher than the next idea.
    • Better idea: make sure you get statements of satisfaction from customers early in game. Do it up front, here's how: Make "Big T" A Part of Your Proposal. That's right, put a statement in your proposal which makes a testimonial part of the project.
    • I've had situations, particularly with new businesses, where the prospect asked for a discount. (I don't give discounts, and neither should you.) One way of lowering project cost is to value the testimonial at $300 to $500 and issue a credit against project cost. (A good testimonial is really worth that much.) This solution has two positive effects:

    1. It makes the customer obligated to their side of the bargain -- you're more likely to quickly get their positive statement at the point in the process when they are most satisfied.
    2. It shows your client that you value their respect

    3) Let The Customer Write It!

    Occasionally I've had a customer say, "You write the testimonial and send me a copy to look over before you use it." Not a great idea. If something happens to the relationship, you could wind up with egg on your face. Generally, when I've asked customers to write one for me, wha