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  • Added for You - E-Marketing: The Website Itself As A Part Of Your E-Marketing Strategy

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    around your site comfortably, is the basis of good navigation. An example of good navigation can be to have a static menu that is visible on every page, in the same location. A menu across the to
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    In e-marketing, the website experience itself is vital. Take for example the fact that website design can affect the final outcome of online transactions. The aesthetics affects the whole credibility of a business and its website, and this in turn can affect the feeling of security and resulting decision on purchases. In other words, the more a website is liked, the more it improves the attitude towards the site. In addition to the effects of the aesthetics of a website, the ‘Navigation’, ‘Usability’ and ‘Complexity’ all affect potential effectiveness of a website and in turn a sites e-marketing ability.

    Navigation and Usability
    Being able to find information fairly easily and creating a state of flow whereby the user without too much effort, is able to surf around your site comfortably, is the basis of good navigation. An example of good navigation can be to have a static menu that is visible on every page, in the same location. A menu across the top

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    ity of a business and its website, and this in turn can affect the feeling of security and resulting decision on purchases. In other words, the more a website is liked, the more it improves the attitude towards the site. In addition to the effects of the aesthetics of a website, the ‘Navigation’, ‘Usability’ and ‘Complexity’ all affect potential effectiveness of a website and in turn a sites e-marketing ability.

    Navigation and Usability
    Being able to find information fairly easily and creating a state of flow whereby the user without too much effort, is able to surf around your site comfortably, is the basis of good navigation. An example of good navigation can be to have a static menu that is visible on every page, in the same location. A menu across the to

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    itude towards the site. In addition to the effects of the aesthetics of a website, the ‘Navigation’, ‘Usability’ and ‘Complexity’ all affect potential effectiveness of a website and in turn a sites e-marketing ability.

    Navigation and Usability
    Being able to find information fairly easily and creating a state of flow whereby the user without too much effort, is able to surf around your site comfortably, is the basis of good navigation. An example of good navigation can be to have a static menu that is visible on every page, in the same location. A menu across the to

    How to Do PR Right!
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    s e-marketing ability.

    Navigation and Usability
    Being able to find information fairly easily and creating a state of flow whereby the user without too much effort, is able to surf around your site comfortably, is the basis of good navigation. An example of good navigation can be to have a static menu that is visible on every page, in the same location. A menu across the to

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    around your site comfortably, is the basis of good navigation. An example of good navigation can be to have a static menu that is visible on every page, in the same location. A menu across the top of web-page is exactly the same on every page in the site and this allows the user to easily access any area of the site with one click of the mouse.

    If a website includes transactions, then the ability to access the ‘Shopping Basket’ and ‘Checkout’ facilities should be simple, perhaps with a static menu. A very popular concept in web design and by Internet strategists is the ‘Three-Click Rule’ and this rule is that anything you need to find on a website should be within ‘three clicks of the mouse’. If a user has to go through more than 3 pages from any other given page on a website in order to find something, then the navigation needs to be improved.

    Complexity
    Another example of a simple to use menu structure is the Yahoo homepage (i.e. yahoo.co.uk)

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