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Added for You - The Future Of Online Marketing
Small business advice from people who have been there, done that is invaluable. Here is some small business advice we have gathered over the years:Do not invest in fancy stationery or letterhead or envelopes. You are much better off just picking up a good box of linen bond paper and matching envelopes at the office supply store. This is a professional alternative to spending a lot of money.Another bit of small business advice is to purchase a color laser printer. They are very ine
Email marketing
Peter Chapman from Blue Streak discussed email marketing - yes, email marketing! - it is not dead, and when done well, it still provides great results. The main tips provided for the future of email marketing were:
Email marketing is most effective when segmented according to:
You are five minutes away from making your presentation, when suddenly you realize that your stomach is doing strange things and your mind is rapidly going blank. Are these symptoms common? Yes! Even the greatest stage performer and great speakers in the world feel nervous when they are about to perform or make their speeches.To make great presentations, you must be able to handle this critical time period. Hence that is why managing presentation jitters key tools to develop when you want t
Website usability and conversions
Peter Ballard from Foolproof spoke about improving website usability to improve conversion rates from your search engine marketing campaigns. Useful tips from this sessions were as follows:
Buying decisions aren't always immediate. Visitors return to sites they had bookmarked or printed out
Comparison shopping is very popular, and visitors view comparison sites as true guides, often a wrong perception
This results in lower visitor loyalty and the need for sites to convince users why they should buy from them
Provide users information they might need to make a decision... don't just push for a sale.
Search marketing in the future
Nick Cox from Mirago spoke about the future of search engine marketing - both optimisation and paid advertising. His session highlighted the following:
Regional search and Europe-wide search are both growing initiatives. Whilst Google is pushing towards regional search, Tier 2 search engines are driving for Europe-wide search services
Shopping comparison sites are gaining popularity
As Google slashes agency commission, there may be motivation for agencies to return to SEO to make up for lost commission revenue
Personalised search might make search engine optimisation nearly impossible if different users see totally different results.
Email marketing
Peter Chapman from Blue Streak discussed email marketing - yes, email marketing! - it is not dead, and when done well, it still provides great results. The main tips provided for the future of email marketing were:
Email marketing is most effective when segmented according to:
The American economy is a sophisticated market. While it is true that the Government, with its war on terrorism, is blowing billions every month, it is also true that superior business strategies (such as outsourcing, interest rate manipulations) have directly or indirectly aided the economy and contributed to the spending power of an average American.America today (2007) is a highly mobile, fast-paced consumer-centric society. Billions of dollars exchange hands across the table and through
Buying decisions aren't always immediate. Visitors return to sites they had bookmarked or printed out
Comparison shopping is very popular, and visitors view comparison sites as true guides, often a wrong perception
This results in lower visitor loyalty and the need for sites to convince users why they should buy from them
Provide users information they might need to make a decision... don't just push for a sale.
Search marketing in the future
Nick Cox from Mirago spoke about the future of search engine marketing - both optimisation and paid advertising. His session highlighted the following:
Regional search and Europe-wide search are both growing initiatives. Whilst Google is pushing towards regional search, Tier 2 search engines are driving for Europe-wide search services
Shopping comparison sites are gaining popularity
As Google slashes agency commission, there may be motivation for agencies to return to SEO to make up for lost commission revenue
Personalised search might make search engine optimisation nearly impossible if different users see totally different results.
Email marketing
Peter Chapman from Blue Streak discussed email marketing - yes, email marketing! - it is not dead, and when done well, it still provides great results. The main tips provided for the future of email marketing were:
Email marketing is most effective when segmented according to:
For many new to making money online, the obstacle of designing and getting a website online is overwhelming. I know it overwhelmed me in the beginning. Many equate your website with your brick and mortar business. I can tell you, after being successful offline and online, that you can definitely profit online without a website.Having a website can also be very profitable. However it is an asset, not a necessity. Making money online as an affiliate marketer is possible without a website. It
Search marketing in the future
Nick Cox from Mirago spoke about the future of search engine marketing - both optimisation and paid advertising. His session highlighted the following:
Regional search and Europe-wide search are both growing initiatives. Whilst Google is pushing towards regional search, Tier 2 search engines are driving for Europe-wide search services
Shopping comparison sites are gaining popularity
As Google slashes agency commission, there may be motivation for agencies to return to SEO to make up for lost commission revenue
Personalised search might make search engine optimisation nearly impossible if different users see totally different results.
Email marketing
Peter Chapman from Blue Streak discussed email marketing - yes, email marketing! - it is not dead, and when done well, it still provides great results. The main tips provided for the future of email marketing were:
Email marketing is most effective when segmented according to:
The Internet is by its nature a dynamic and constantly evolving medium. This can he confusing for businesses operating online because business models must constantly evolve with the medium.However, the Internet has grown-up since the dot bomb crash and has levelled out in many ways, offering entrepreneurs a fairly stable platform to establish a lasting business. Websites like eBay, Amazon and even our local Kalahari.net are testimony to the fact that the Internet provides opportunities si
Shopping comparison sites are gaining popularity
As Google slashes agency commission, there may be motivation for agencies to return to SEO to make up for lost commission revenue
Personalised search might make search engine optimisation nearly impossible if different users see totally different results.
Email marketing
Peter Chapman from Blue Streak discussed email marketing - yes, email marketing! - it is not dead, and when done well, it still provides great results. The main tips provided for the future of email marketing were:
Email marketing is most effective when segmented according to:
Years ago I read this quote:The definition of PAIN:"The difference between what you HAVE and what you WANT."Over the many years of being in sales I see 2 kinds of people when it comes to negotiating.1) The person who doesn't budge an inch.2) The person who gives away everything to get the deal.I would much rather you believe in your product/service as compared to giving away discounts/freebies etc. with no regard to your own value.As we all k
Email marketing
Peter Chapman from Blue Streak discussed email marketing - yes, email marketing! - it is not dead, and when done well, it still provides great results. The main tips provided for the future of email marketing were:
Email marketing is most effective when segmented according to:
o Product usage
o Geography
Email marketing will be integrated with SEO and PPC even more in the future, to provide a more robust marketing model with multiple customer touch-points
New avenues of marketing such as RSS and SMS will complement email marketing in the future.
Web site visitor analytics
The current market leading web site analytics providers, WebTrends spoke about a handful of issues currently surrounding analytics packages and the future of analytics. The main points to be noted were:
Not all users accept cookies. An estimated 5-10% systems do not accept 1st party cookies, and as much as 28% of users do not accept 3rd party cookies. Therefore always look out for solutions offering multiple tracking method options.
Conversions are not always detected by the Google AdWords or Overture system. Users often come back to sites later to make a final decision or purchase. Analytics packages should be tuned to count these conversions
Ways to calculate conversion rates include:
o Number of conversions / Sum of daily unique visitors
o Number of conversions / Absolute unique visitors
Pay attention to segmentation information provided by website visitor data analysis, especially new versus repeat users, and referral sources.
The future of analytics providers seems to indicate a shift towards providing business analysis services rather than just tools. This need is being driven mostly by smaller
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