When I got to the store, I spoke to the manager (his name was Andy by the way), and asked him why he had never updated his web site. “Oh, we don’t sell on the Internet” was his r

I remember the first system I bought, and where I bought it from. It was from a little store in town, where the manager was really helpful and friendly, not at all pushy, and he even offered to come round that same evening and help me sort out all this new spaghetti wiring that seemed to spring up from everywhere.

Because of this helpfulness, over the years I went back to this store on many occasions, but with the passing of time, even me, with my loyalty, increasingly turned to the internet for my purchases.

Something inside me though, made me revisit this store – especially after seeing their pathetic attempt at a web site. You know the sort. It says something like ‘Hello, welcome to my web site, our company has been here for 35 years, we sell this and this and this’ all beneath a great big LOGO.

Now logo’s are very impressive to the owners, but usually mean diddlysquat to any passing surfers.

Also, they seemed to be spending a lot of money on equally bland adverts in the local papers – you know, prime front page bottom right position – and total ignorable.

When I got to the store, I spoke to the manager (his name was Andy by the way), and asked him why he had never updated his web site. “Oh, we don’t sell on the Internet” was his re

Because of this helpfulness, over the years I went back to this store on many occasions, but with the passing of time, even me, with my loyalty, increasingly turned to the internet for my purchases.

Something inside me though, made me revisit this store – especially after seeing their pathetic attempt at a web site. You know the sort. It says something like ‘Hello, welcome to my web site, our company has been here for 35 years, we sell this and this and this’ all beneath a great big LOGO.

Now logo’s are very impressive to the owners, but usually mean diddlysquat to any passing surfers.

Also, they seemed to be spending a lot of money on equally bland adverts in the local papers – you know, prime front page bottom right position – and total ignorable.

When I got to the store, I spoke to the manager (his name was Andy by the way), and asked him why he had never updated his web site. “Oh, we don’t sell on the Internet” was his r

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