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Added for You - Confessions of a Reluctant Online Business Woman: How I Hired (and Fired!) a Spa*mer !
Whether you are a trained interviewer or not, if you have done any interviewing for hiring at all you will know that some people interview better than others. You will know that some people are truthful and others lie and tell you whatever they think you want to hear.In addition to the honesty factor, interviewing, on the part of the job applicant, is a learned skill.Personality affects how well one interviews. A shy person will not shine in a interview the way a friendlier, outgoing type would.Confidence affects how well one interviews. The most talented applicant without confidence will pale in comparison with the “passable
Another year would go by and I was afraid to look at my website stats. I knew it wasn't working.
True Confessions: Guilty of Spa*ming!
I'll admit it: I hired a spa*mer, although I didn't know it at the time. To me, he was just a "techie." He promised to find suitable email addresses o
Many businesses have found that in order to remain competitive they must implement an ecommerce solution as soon as possible. In fact, so popular is this business model that some companies are adopting this as their only method of doing business.The internet represents the largest target market ever and the potential for new customers is better than ever.Why the internet represents such a good opportunity:Negligible Start-up CostsStart up costs alone for even a small business such as a high street shop can be crippling. There are premises to be leased, inventory to be purchased and stored, staff to be engaged and m
You used to drive "in" traffic to a job, now you're "driving traffic to" your website. You are herding "unique visitors" to web pages, hoping they'll stay long enough to read what you have to say and become interested in your services.
Just about anybody who has put up a website has realized it is not enough to "build it and they will come." Many people realize this after spending big bucks on website design. One woman spent $50,000 to put up an elaborate website; it looked gorgeous, only it didn't sell anything. It didn't even capture email addresses from visitors to follow up with them.
Most independent professionals don't have a big budget to hire someone for marketing their business online. So most of us start by reading the tons of information online to learn what we need to know to make marketing online work.
Learning a New Language: Techie Talk
Here's what happened to me when I decided to go online with my business 7 years ago. I signed up for every free ezine I could from all the big names in Internet marketing. After a while, my eyes started to glaze over reading about search engine optimization, keywords, pay for click, ad tracking links, conversion rates, targeted traffic, and shopping cart strategies.
I also got tired of hearing the hype - that I was going to earn "six figures in 90 days" - if only I'd buy their $1000 program. I unsubscribed from marketing ezines. I was going to focus on my core business, and not be distracted by all this hype.
Another year would go by and I was afraid to look at my website stats. I knew it wasn't working.
True Confessions: Guilty of Spa*ming!
I'll admit it: I hired a spa*mer, although I didn't know it at the time. To me, he was just a "techie." He promised to find suitable email addresses of
Working alone as an entrepreneur poses all sorts of challenges which are quite different from those of employment. Fortunately it offers all sorts of rewards too.For natural systems, equilibrium is death. In their book "Surfing the Edge of Chaos," Pascale, Millemann and Gioja, draw lessons for corporations from natural systems, systems of communities in the world of nature. Part of their message is that for natural systems, equilibrium is death and as illustrations they draw on the experiences of American corporations. They go on to describer the need to disturb or threaten the system sufficiently to bring it to the edge of
Just about anybody who has put up a website has realized it is not enough to "build it and they will come." Many people realize this after spending big bucks on website design. One woman spent $50,000 to put up an elaborate website; it looked gorgeous, only it didn't sell anything. It didn't even capture email addresses from visitors to follow up with them.
Most independent professionals don't have a big budget to hire someone for marketing their business online. So most of us start by reading the tons of information online to learn what we need to know to make marketing online work.
Learning a New Language: Techie Talk
Here's what happened to me when I decided to go online with my business 7 years ago. I signed up for every free ezine I could from all the big names in Internet marketing. After a while, my eyes started to glaze over reading about search engine optimization, keywords, pay for click, ad tracking links, conversion rates, targeted traffic, and shopping cart strategies.
I also got tired of hearing the hype - that I was going to earn "six figures in 90 days" - if only I'd buy their $1000 program. I unsubscribed from marketing ezines. I was going to focus on my core business, and not be distracted by all this hype.
Another year would go by and I was afraid to look at my website stats. I knew it wasn't working.
True Confessions: Guilty of Spa*ming!
I'll admit it: I hired a spa*mer, although I didn't know it at the time. To me, he was just a "techie." He promised to find suitable email addresses o
These days, job interviews often consist of a panel of three-to-six interviewers.A "team approach" to finding the best candidate can be beneficial for the employer. Each member brings a different set of skills, experience and judgment to the team, and can point out pros (and cons) about a candidate that the other interviewers might miss.Panel interviews can also be beneficial for the job seekers. In a one-on-one interview you only have one shot at making the best impression. With a team doing the interviewing, your odds are increased. Say for example that Interviewer No. 1 had a bad experience with your past employer and unconsciously
Most independent professionals don't have a big budget to hire someone for marketing their business online. So most of us start by reading the tons of information online to learn what we need to know to make marketing online work.
Learning a New Language: Techie Talk
Here's what happened to me when I decided to go online with my business 7 years ago. I signed up for every free ezine I could from all the big names in Internet marketing. After a while, my eyes started to glaze over reading about search engine optimization, keywords, pay for click, ad tracking links, conversion rates, targeted traffic, and shopping cart strategies.
I also got tired of hearing the hype - that I was going to earn "six figures in 90 days" - if only I'd buy their $1000 program. I unsubscribed from marketing ezines. I was going to focus on my core business, and not be distracted by all this hype.
Another year would go by and I was afraid to look at my website stats. I knew it wasn't working.
True Confessions: Guilty of Spa*ming!
I'll admit it: I hired a spa*mer, although I didn't know it at the time. To me, he was just a "techie." He promised to find suitable email addresses o
Did you know that a credit policy is a channel where you can control your bottom line, sales and income? By tweaking your credit policy you can make more money instantly.A new book, “Become the Squeaky Wheel” by Michelle Dunn describes credit policies and outlines how you can create one for your business so you have more control over your bottom line, sales and income.When a potential customer fills out a credit application you can get near-perfect information about that customer and how they pay their bills, and if they can afford more credit. Most consumers that take the time to fill out a credit application are serious about buyi
I also got tired of hearing the hype - that I was going to earn "six figures in 90 days" - if only I'd buy their $1000 program. I unsubscribed from marketing ezines. I was going to focus on my core business, and not be distracted by all this hype.
Another year would go by and I was afraid to look at my website stats. I knew it wasn't working.
True Confessions: Guilty of Spa*ming!
I'll admit it: I hired a spa*mer, although I didn't know it at the time. To me, he was just a "techie." He promised to find suitable email addresses o
Here are some tips to help you in the career discovery process. You can do them in any order that you'd like, and feel free to skip any that you're not comfortable with. Achieving your dream career is a journey of self-discovery, and finding out who you really are and what you really want out of life can be a fulfilling exercise in itself.Tip #1 - Discover (or re-discover) what you're really passionate about. If your new career isn't something you could feel passionate about, then it's probably not the right choice for you. Think about what you enjoy doing in your spare time: your hobbies, what you like to watch on TV, what you lik
Another year would go by and I was afraid to look at my website stats. I knew it wasn't working.
True Confessions: Guilty of Spa*ming!
I'll admit it: I hired a spa*mer, although I didn't know it at the time. To me, he was just a "techie." He promised to find suitable email addresses off the web and send an invitation to them to visit my website, and use my services. Seemed like a nice idea to me!
I had no idea at the time that this was actually spamming. Not only was this frowned upon and unprofessional, it is now illegal. I only got a few complaints, but also a lot of new clients. Then I stopped doing it, as I learned that this was not the way a reputable company does business online.
I was baffled by all the good marketing I saw online and in emails, and I knew I could be doing better. So I threw some money at the problem: I hired a marketing coach.
You Can't Know Everything About Online Marketing: Hire an Expert
This turned out to be the best approach, because my marketing coach did not just hand out advice. She trained me in what I really needed to know, set up my shopping cart system for me, walked me through the steps, and showed me how to effectively market my services online.
In the last three to four years, I've learned all those electronic and marketing terms, and can dish them out as well. I can talk techie. I can nod and wink when a marketer alludes to a squeeze page. I can update my web pages, set up a new product in my shopping cart, write autoresponders, and use ad tracker links.
I offer a newsletter, three e-books, many bonus reports, teleseminars, articles, and audio podcast recordings available on my website and blogs. I write on 7 different blogs, which has tripled traffic to my website in the last year. My revenue doubled last year, and all from online services.
Biggest Lessons
My biggest lesson learned? You can't get clients without i
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