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Added for You - Effective Online Marketing Campaigns
Whether it is for business, pleasure or just something to do, everyone seems to be building themselves web sites these days. It’s getting ever easier to do and there is a growing list of practical purposes for all of them. To make things better there are hundreds of places to buy cheap domain names these days so your site can look that much more professional.While it was once more cost effective to build a site off of another domain name — something like www.freehosting.com/yourname --it never looked that good. For a personal site no one cared, but for a business or organization it took a lot away from its credibility and style. From the very beginning of the world wide web a non independent domain has reeked of tackiness. At the present, such things are only really acceptable when used for personal or not for profit web sites.The fact that cheap domains ar
• Email press releases to your entire mailing list (with your Web link included).
• Get a trade association whose members are your potential prospects to sponsor free workshops and get permission to email everyone in the association to invite them to register online for your free informational workshop. Of course, the online registration form is ON YOUR WEB SITE.
• If you do still use some form of traditional advertising, make sure you always include your Web address in the ad. This may sound obvious, but I see examples all the time of companies that fail to plug their Web sites on billboards, newspaper ads, etc.
• Reciprocal linking is how the most popular search engine (Google) determines your Web site ranking, so cross link with clients, partners, affiliates, professional associations, and, most, importantly, firms that offer complimentary products/services.
• Be creative.
Still No Traffic?
• If your Web site is getting little or no traffic after you have spent a considerable amount of time and money building AND MARKETING it, you must consider three possible causes:
• You have an unprofessional looking Web site that may not be up to date (you must give visitors a compellin
Quite a few of us have a dream of working for ourselves. It goes something like this – I will leave my job and take my idea into the world and achieve great success. But so many just dream. In order to make our dreams come true we need to take action, starting today. So just where do you start? At the beginning of course.Just what does it take to become your own boss and take your ideas and dreams to the level termed as success? It takes an all consuming passion combined with hard work and long hours. If you think working for yourself will be easier than working in your present job, no matter what you do now, you are wrong. You will work longer hours, give up your present life style, sacrifice life’s extras and keep on keeping on long after you thought you could. Sound like fun? It is and it is also rewarding in ways you can not imagine.First let’s break do
The most frequent complaint I hear when speaking on the topic of online marketing is, “I just spent a ton of money on my Web site and it gets no traffic”. I always explain to the disenchanted Web site owner that putting up a Web site and not actively marketing it is akin to spending money on some slick marketing material, then just filing it away in a drawer and wondering why it doesn’t grow legs and go sell things for you. Your Web site, like your print material, is an inanimate object, and you are its master.
As the Internet becomes ever more crowded and competitive, you can’t expect your would-be prospects to come looking for you. It’s YOUR responsibility (not your Web site’s) to go find them. The good news is, once you understand how the game works and make the commitment to do what it takes to find your prospects and pull them in, there is no reason why you can’t have an extremely popular Web site.
The EASIEST part of owning a Web site is building one (which is not to imply that it is easy to build a compelling Web site). The most labor-intensive and frustrating part of having a successful Web presence begins AFTER your Web site is launched, however. If you’re not willing to “work” your site, then it probably won’t do you much good to spend the money needed to build it.
The second most frequently asked question, “I already have to spend money marketing my products/services, now I have to spend money marketing my Web site too?? Why shouldn’t I just save my money and use it on traditional forms of marketing that have worked for me in the past?” A Web site is an amazingly cost-effective marketing tool if you consider that every person that you tell about your Web site or who takes your business card or marketing brochure, can go online 24/7 and read all about your firm. What would it cost to put an ad like this in the paper? On TV? On the radio? On a billboard? A well-planned Web site is the most cost-effective marketing tool ever created – IF it’s promoted properly.
If you’re an educated consumer, a nice, interactive Web site is comparatively inexpensive these days. Depending on the size of the site and the features needed, a custom-designed site can cost as little as a few thousand dollars - generally between 3.5K-15K for a small to mid-sized business, and in the 40-60K range for larger businesses, depending on the industry and the features needed. If a Web site is designed well, it should have a shelf life (with some minor upgrades) of about three years.
Entertain or Educate
People will visit your Web site for two reasons only--to be entertained or educated. The most popular Web sites find a way to do both. Here is where you have to “think out of the box.” Identify a unique feature or service that you could put on your Web site that your competitors don’t have. Use your imagination. Have a contest among your employees at work to come up with a unique, interactive feature or two. Ask your friends, clients, and partners for advice. Chances are that whatever you dream up can be done in a relatively cost-effective fashion with existing technology.
Site Launch Frenzy
Always make a big deal out of your Web site launch. Throw a party. Issue a press release. Call your local paper. Send out postcards. Have a contest. Give something away via your Web site with an online entry form, then announce the winner on your Web at a certain time and watch your Web traffic peak on that day. Mass email all your clients, partners, prospects, friends, and family members with a link to your new Web site, along with an online survey (located on your new site) that asks them to rate your new site. Everyone likes to play the critic and this will motivate a lot more people to go check out your new site. If you do end up getting any negative feedback, and you probably will, take it with a grain of salt. You’ll find that some complaints are valid and some are not, so take an objective look at the feedback. Make the survey anonymous so they will have no reason not to go to your site. If you try to get their email addresses too early you will scare them away.
Tricks of the Trade
• Publish “informational” articles online by submitting them to paid article submission services. Always include a link to your Web site in every article (online or offline) that you write. These services allow you to submit your articles through an online form, then they blast them out to their constantly updated list of publishers. They send your articles only to the category of publisher for which your articles are appropriate. Two of these services are http://www.ezinetrendz.com and http://www.submityourarticle.com If you submit an article through either of the above services, you’ll get emails from publishers and Webmasters telling you that they have/will publish your article or post it to their Web sites (if it’s a good article). If it’s a bad article you’ll know quickly because no one will pick it up.
• Publish your own online newsletter and use it to up-sell current clients and interest your prospects. The feature article should have a blurb and a “read more” button that actually takes readers to your Web site.
• Email press releases to your entire mailing list (with your Web link included).
• Get a trade association whose members are your potential prospects to sponsor free workshops and get permission to email everyone in the association to invite them to register online for your free informational workshop. Of course, the online registration form is ON YOUR WEB SITE.
• If you do still use some form of traditional advertising, make sure you always include your Web address in the ad. This may sound obvious, but I see examples all the time of companies that fail to plug their Web sites on billboards, newspaper ads, etc.
• Reciprocal linking is how the most popular search engine (Google) determines your Web site ranking, so cross link with clients, partners, affiliates, professional associations, and, most, importantly, firms that offer complimentary products/services.
• Be creative.
Still No Traffic?
• If your Web site is getting little or no traffic after you have spent a considerable amount of time and money building AND MARKETING it, you must consider three possible causes:
• You have an unprofessional looking Web site that may not be up to date (you must give visitors a compelling
When it comes to tobacco companies in the United States of America we all know what they have been through with class-action lawsuits and we watch as much of the tobacco industry in the United States has been destroyed by lawyers. Of course some people who were heavy smokers are very upset about tobacco companies and the nicotine that has been put in the cigarettes to keep them from going out and enabling them to stay lit.Most people may not realize that the tobacco industry in the United States helped get the country going and without it we may not have had enough to trade with the rest the world in order to make our nation economically viable. It is unfortunate that sometimes we do not realize these things or address the real issues.Public relations for tobacco companies is extremely important and that's why they hire the very best public-relations firm
The second most frequently asked question, “I already have to spend money marketing my products/services, now I have to spend money marketing my Web site too?? Why shouldn’t I just save my money and use it on traditional forms of marketing that have worked for me in the past?” A Web site is an amazingly cost-effective marketing tool if you consider that every person that you tell about your Web site or who takes your business card or marketing brochure, can go online 24/7 and read all about your firm. What would it cost to put an ad like this in the paper? On TV? On the radio? On a billboard? A well-planned Web site is the most cost-effective marketing tool ever created – IF it’s promoted properly.
If you’re an educated consumer, a nice, interactive Web site is comparatively inexpensive these days. Depending on the size of the site and the features needed, a custom-designed site can cost as little as a few thousand dollars - generally between 3.5K-15K for a small to mid-sized business, and in the 40-60K range for larger businesses, depending on the industry and the features needed. If a Web site is designed well, it should have a shelf life (with some minor upgrades) of about three years.
Entertain or Educate
People will visit your Web site for two reasons only--to be entertained or educated. The most popular Web sites find a way to do both. Here is where you have to “think out of the box.” Identify a unique feature or service that you could put on your Web site that your competitors don’t have. Use your imagination. Have a contest among your employees at work to come up with a unique, interactive feature or two. Ask your friends, clients, and partners for advice. Chances are that whatever you dream up can be done in a relatively cost-effective fashion with existing technology.
Site Launch Frenzy
Always make a big deal out of your Web site launch. Throw a party. Issue a press release. Call your local paper. Send out postcards. Have a contest. Give something away via your Web site with an online entry form, then announce the winner on your Web at a certain time and watch your Web traffic peak on that day. Mass email all your clients, partners, prospects, friends, and family members with a link to your new Web site, along with an online survey (located on your new site) that asks them to rate your new site. Everyone likes to play the critic and this will motivate a lot more people to go check out your new site. If you do end up getting any negative feedback, and you probably will, take it with a grain of salt. You’ll find that some complaints are valid and some are not, so take an objective look at the feedback. Make the survey anonymous so they will have no reason not to go to your site. If you try to get their email addresses too early you will scare them away.
Tricks of the Trade
• Publish “informational” articles online by submitting them to paid article submission services. Always include a link to your Web site in every article (online or offline) that you write. These services allow you to submit your articles through an online form, then they blast them out to their constantly updated list of publishers. They send your articles only to the category of publisher for which your articles are appropriate. Two of these services are http://www.ezinetrendz.com and http://www.submityourarticle.com If you submit an article through either of the above services, you’ll get emails from publishers and Webmasters telling you that they have/will publish your article or post it to their Web sites (if it’s a good article). If it’s a bad article you’ll know quickly because no one will pick it up.
• Publish your own online newsletter and use it to up-sell current clients and interest your prospects. The feature article should have a blurb and a “read more” button that actually takes readers to your Web site.
• Email press releases to your entire mailing list (with your Web link included).
• Get a trade association whose members are your potential prospects to sponsor free workshops and get permission to email everyone in the association to invite them to register online for your free informational workshop. Of course, the online registration form is ON YOUR WEB SITE.
• If you do still use some form of traditional advertising, make sure you always include your Web address in the ad. This may sound obvious, but I see examples all the time of companies that fail to plug their Web sites on billboards, newspaper ads, etc.
• Reciprocal linking is how the most popular search engine (Google) determines your Web site ranking, so cross link with clients, partners, affiliates, professional associations, and, most, importantly, firms that offer complimentary products/services.
• Be creative.
Still No Traffic?
• If your Web site is getting little or no traffic after you have spent a considerable amount of time and money building AND MARKETING it, you must consider three possible causes:
• You have an unprofessional looking Web site that may not be up to date (you must give visitors a compellin
Professional business cards are a must if you want to network at social events, trade shows or business meetings. You know about handing someone your card and saying, “Call me,” but is that all there is to it? No. There are some proven ways to make the most of your business card networking, including:1. Always carry more professional business cards than you think you need. Many opportunities have been lost because someone forgot to bring along just one extra business card.2. Attach professional business cards to any written correspondence between you and a current or prospective client. Having a business card handy will increase the odds they’ll think of you when thinking of the service you offer.3. Make sure you have the best quality business cards you can possibly afford. Your business card will speak for you in your absence, and having great quali
Site Launch Frenzy
Always make a big deal out of your Web site launch. Throw a party. Issue a press release. Call your local paper. Send out postcards. Have a contest. Give something away via your Web site with an online entry form, then announce the winner on your Web at a certain time and watch your Web traffic peak on that day. Mass email all your clients, partners, prospects, friends, and family members with a link to your new Web site, along with an online survey (located on your new site) that asks them to rate your new site. Everyone likes to play the critic and this will motivate a lot more people to go check out your new site. If you do end up getting any negative feedback, and you probably will, take it with a grain of salt. You’ll find that some complaints are valid and some are not, so take an objective look at the feedback. Make the survey anonymous so they will have no reason not to go to your site. If you try to get their email addresses too early you will scare them away.
Tricks of the Trade
• Publish “informational” articles online by submitting them to paid article submission services. Always include a link to your Web site in every article (online or offline) that you write. These services allow you to submit your articles through an online form, then they blast them out to their constantly updated list of publishers. They send your articles only to the category of publisher for which your articles are appropriate. Two of these services are http://www.ezinetrendz.com and http://www.submityourarticle.com If you submit an article through either of the above services, you’ll get emails from publishers and Webmasters telling you that they have/will publish your article or post it to their Web sites (if it’s a good article). If it’s a bad article you’ll know quickly because no one will pick it up.
• Publish your own online newsletter and use it to up-sell current clients and interest your prospects. The feature article should have a blurb and a “read more” button that actually takes readers to your Web site.
• Email press releases to your entire mailing list (with your Web link included).
• Get a trade association whose members are your potential prospects to sponsor free workshops and get permission to email everyone in the association to invite them to register online for your free informational workshop. Of course, the online registration form is ON YOUR WEB SITE.
• If you do still use some form of traditional advertising, make sure you always include your Web address in the ad. This may sound obvious, but I see examples all the time of companies that fail to plug their Web sites on billboards, newspaper ads, etc.
• Reciprocal linking is how the most popular search engine (Google) determines your Web site ranking, so cross link with clients, partners, affiliates, professional associations, and, most, importantly, firms that offer complimentary products/services.
• Be creative.
Still No Traffic?
• If your Web site is getting little or no traffic after you have spent a considerable amount of time and money building AND MARKETING it, you must consider three possible causes:
• You have an unprofessional looking Web site that may not be up to date (you must give visitors a compellin
For a long time now, prospective travelers have had the ability to search, find and make their basic flight and hotel reservations on-line. Only recently has it been possible for these same travelers to book their destination products, such as sightseeing tours and attraction tickets on line as well. Despite this trend, however, there is still no primary distribution system; which means that most travelers have to visit many different individual websites in order to purchase their destination products.For a tour operator, one of the most important goals is to sell seats. The challenge is how to sell more seats and what systems to use to manage those sales. There are several challenges facing individual tour operators providers when choosing to sell their products through their website or through a booking portal. The first challenge is deciding what kind of soluti
Tricks of the Trade
• Publish “informational” articles online by submitting them to paid article submission services. Always include a link to your Web site in every article (online or offline) that you write. These services allow you to submit your articles through an online form, then they blast them out to their constantly updated list of publishers. They send your articles only to the category of publisher for which your articles are appropriate. Two of these services are http://www.ezinetrendz.com and http://www.submityourarticle.com If you submit an article through either of the above services, you’ll get emails from publishers and Webmasters telling you that they have/will publish your article or post it to their Web sites (if it’s a good article). If it’s a bad article you’ll know quickly because no one will pick it up.
• Publish your own online newsletter and use it to up-sell current clients and interest your prospects. The feature article should have a blurb and a “read more” button that actually takes readers to your Web site.
• Email press releases to your entire mailing list (with your Web link included).
• Get a trade association whose members are your potential prospects to sponsor free workshops and get permission to email everyone in the association to invite them to register online for your free informational workshop. Of course, the online registration form is ON YOUR WEB SITE.
• If you do still use some form of traditional advertising, make sure you always include your Web address in the ad. This may sound obvious, but I see examples all the time of companies that fail to plug their Web sites on billboards, newspaper ads, etc.
• Reciprocal linking is how the most popular search engine (Google) determines your Web site ranking, so cross link with clients, partners, affiliates, professional associations, and, most, importantly, firms that offer complimentary products/services.
• Be creative.
Still No Traffic?
• If your Web site is getting little or no traffic after you have spent a considerable amount of time and money building AND MARKETING it, you must consider three possible causes:
• You have an unprofessional looking Web site that may not be up to date (you must give visitors a compellin
With Ebay and Auctions, earning profitable money is easier, less work stress, and all fun. It is no wonder that a lot of people are turning into having business online and at home with Ebay. So, if you are potentially looking at generating money through getting into business with E-bay and auctions, there are a few things that you may want to remember:A. Have your goods properly arranged. As we all know, E-bay and auctions are primarily about selling and auctioning your products online. Make sure that you have your products prepared for selling. Goods that you know will be of high demand should be organized long before the auction date.B. Make sure that you have a scheduled delivery plans. It would be unwise to go and run through the courier or post office from time to time just so a delivery can be made. Have your deliveries properly scheduled.
• Email press releases to your entire mailing list (with your Web link included).
• Get a trade association whose members are your potential prospects to sponsor free workshops and get permission to email everyone in the association to invite them to register online for your free informational workshop. Of course, the online registration form is ON YOUR WEB SITE.
• If you do still use some form of traditional advertising, make sure you always include your Web address in the ad. This may sound obvious, but I see examples all the time of companies that fail to plug their Web sites on billboards, newspaper ads, etc.
• Reciprocal linking is how the most popular search engine (Google) determines your Web site ranking, so cross link with clients, partners, affiliates, professional associations, and, most, importantly, firms that offer complimentary products/services.
• Be creative.
Still No Traffic?
• If your Web site is getting little or no traffic after you have spent a considerable amount of time and money building AND MARKETING it, you must consider three possible causes:
• You have an unprofessional looking Web site that may not be up to date (you must give visitors a compelling reason to visit and return).
• How well is your “offline” marketing strategy working? If it’s not going well, you may need to rethink your overall marketing plan.
• Are your products/services selling once you are able to contact your target market? If not, you have big problems and you may need to change anything from your vertical focus to your whole business model.
For more information about effective online marketing campaigns or to request a complimentary Web site assessment, visit www.nurelm.com.
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