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Added for You - Real Estate Marketing Online: What Articles Can Do That Ads Cannot
I gave some advice recently to someone who’s website wasn’t quite ready. They owned the domain, they had the hosting organised, but because their website wasn’t ready they just let the webhost default page stay there. To me that’s a waste of valuable online real estate ! why advertise your host when you are paying them and it should be YOU getting the benefit if anyone happens to come across your site. So what do you do?Well for a start,don’t put up one of those annoying “under construction” banners, if anything is going to drive people away from your website
Article Marketing Advantage #6 - Website Traffic
Article marketing can increase your website traffic in two ways. First, when you publish articles online (and those articles get published on other websites and blogs), you increase your audience. And if you've included a link to your website within each article, readers can easily find you.
Also, because you've written your article with pre-selected search engine phrases in mind, there's a strong chance prospects will find the article directly, by using search engines to find information relevant to your article's title and theme. Best Business Credit Cards
The task of choosing the best business credit card to cater to your business preferences need not be difficult and complicated, as more options are being offered to business consumers every day. It definitely helps to have pre-set criteria when comparing business cards.For example, the APR or the annual percentage rate, which is the cost of maintaining your outstanding credit past the given grace period, should be able to work for you effectively, in such a way that it allows your business to expand your cash flow to finance your operations. This results in an
This approach could make a powerful new addition to your real estate marketing program. So how can article marketing help you, and why should you invest your time and energy? Here are six advantages articles have over traditional advertising:
Article Marketing Advantage #1 - Reach
Articles have much greater reach than advertisements. The reasons why are obvious. Most web publishers and editors are happy to republish quality articles. But who would republish an advertisement? The answer is nobody -- unless, of course, you pay them to do so!
Articles have a viral quality. When you publish articles online through a distribution website designed for that purpose, you offer that article to hundreds of potential publishers. If your article matches a publisher's needs and is well written, it will likely be published. This can happen any number times, for every article you publish. The length of this reach is limited only by the quality and quantity of the articles you submit.
An advertisement will be published where you pay to have it published, and nowhere else.
Article Marketing Advantage #2 - Credibility
Articles help you build credibility among your target audience and position yourself as an expert. When your articles appear on other websites -- especially if those sites are prestigious or well known -- you gain credibility you cannot get from traditional advertising.
Article Marketing Advantage #3 - Cost
Writing articles is free! You don’t have to buy any special software or pay any fees. You don’t have to hire a designer or sign any contracts. You can write articles in a word processing program like Microsoft Word, or in a text program like Notepad or TextEdit.
And all you need to publish them is a computer, Internet connection, and an article distribution site (free). Popular article distribution sites include EzineArticles.com, GoArticles.com and iSnare.com
Advertising, on the other hand, will cost you a lot -- too much, in this humble marketer’s opinion. Despite their decreasing effectiveness, banner ads cost in the hundreds. Magazine ads are even worse. A half-page ad in a full-size glossy mag could easily cost you thousands.
Article Marketing Advantage #4 - Effect
Articles do not interrupt people the way ads do. Good articles are helpful. Good ads are still only ads. People are also learning how to ignore ads, evidenced by the declining effectiveness of the advertising industry (many of whom are scrambling to write "white papers" with titles such as "Advertising: Alive and Well").
This is especially the case with new or small companies. Traditional advertising can break the bank before anybody knows or trusts you. Articles, on the other hand, have the power to educate your audience, build your credibility and your brand, while costing you nothing but time.
Article Marketing Advantage #5 - Versatility
The no-cost nature of article marketing lets you experiment freely with different tactics. You could write articles around key search phrases to increase your website traffic. You could introduce a topic and then promote a book or e-course that delivers the topic in full. You can do a number of things you couldn’t do with traditional advertising.
Article Marketing Advantage #6 - Website Traffic
Article marketing can increase your website traffic in two ways. First, when you publish articles online (and those articles get published on other websites and blogs), you increase your audience. And if you've included a link to your website within each article, readers can easily find you.
Also, because you've written your article with pre-selected search engine phrases in mind, there's a strong chance prospects will find the article directly, by using search engines to find information relevant to your article's title and theme. When Not to Contact a Reporter
News is about disseminating information that is to everyone. So follow the golden rule: Only contact a reporter if there is something concrete and news worthy to convey. Most reporters, work on tight deadlines and wasting their time is unjust.Just as you learn how to present news, give interviews, or prepare press releases, it is essential to know when. Here are a few points to keep in mind:Never contact a reporter if:* What you want reported is mere hearsay or you don't have concrete facts. Never be instrumental in spreading rumours. Reporting is ine through a distribution website designed for that purpose, you offer that article to hundreds of potential publishers. If your article matches a publisher's needs and is well written, it will likely be published. This can happen any number times, for every article you publish. The length of this reach is limited only by the quality and quantity of the articles you submit.
An advertisement will be published where you pay to have it published, and nowhere else.
Article Marketing Advantage #2 - Credibility
Articles help you build credibility among your target audience and position yourself as an expert. When your articles appear on other websites -- especially if those sites are prestigious or well known -- you gain credibility you cannot get from traditional advertising.
Article Marketing Advantage #3 - Cost
Writing articles is free! You don’t have to buy any special software or pay any fees. You don’t have to hire a designer or sign any contracts. You can write articles in a word processing program like Microsoft Word, or in a text program like Notepad or TextEdit.
And all you need to publish them is a computer, Internet connection, and an article distribution site (free). Popular article distribution sites include EzineArticles.com, GoArticles.com and iSnare.com
Advertising, on the other hand, will cost you a lot -- too much, in this humble marketer’s opinion. Despite their decreasing effectiveness, banner ads cost in the hundreds. Magazine ads are even worse. A half-page ad in a full-size glossy mag could easily cost you thousands.
Article Marketing Advantage #4 - Effect
Articles do not interrupt people the way ads do. Good articles are helpful. Good ads are still only ads. People are also learning how to ignore ads, evidenced by the declining effectiveness of the advertising industry (many of whom are scrambling to write "white papers" with titles such as "Advertising: Alive and Well").
This is especially the case with new or small companies. Traditional advertising can break the bank before anybody knows or trusts you. Articles, on the other hand, have the power to educate your audience, build your credibility and your brand, while costing you nothing but time.
Article Marketing Advantage #5 - Versatility
The no-cost nature of article marketing lets you experiment freely with different tactics. You could write articles around key search phrases to increase your website traffic. You could introduce a topic and then promote a book or e-course that delivers the topic in full. You can do a number of things you couldn’t do with traditional advertising.
Article Marketing Advantage #6 - Website Traffic
Article marketing can increase your website traffic in two ways. First, when you publish articles online (and those articles get published on other websites and blogs), you increase your audience. And if you've included a link to your website within each article, readers can easily find you.
Also, because you've written your article with pre-selected search engine phrases in mind, there's a strong chance prospects will find the article directly, by using search engines to find information relevant to your article's title and theme. Medical Billing - DME Software Navigation
It would be really nice if when a medical biller opened up the software used to do their medical billing, a little voice said something like, "Press letter A for Administrative Options". Unfortunately, medical billing software doesn't speak to us. Add to that the fact that there is so much involved with medical billing that the menu systems are massive and you've got a real monster on your hands. Talk about walking through a Dungeons & Dragons maze. Fortunately, the navigation for most DME software packages is pretty standard, which makes finding your way around faiketing Advantage #3 - Cost
Writing articles is free! You don’t have to buy any special software or pay any fees. You don’t have to hire a designer or sign any contracts. You can write articles in a word processing program like Microsoft Word, or in a text program like Notepad or TextEdit.
And all you need to publish them is a computer, Internet connection, and an article distribution site (free). Popular article distribution sites include EzineArticles.com, GoArticles.com and iSnare.com
Advertising, on the other hand, will cost you a lot -- too much, in this humble marketer’s opinion. Despite their decreasing effectiveness, banner ads cost in the hundreds. Magazine ads are even worse. A half-page ad in a full-size glossy mag could easily cost you thousands.
Article Marketing Advantage #4 - Effect
Articles do not interrupt people the way ads do. Good articles are helpful. Good ads are still only ads. People are also learning how to ignore ads, evidenced by the declining effectiveness of the advertising industry (many of whom are scrambling to write "white papers" with titles such as "Advertising: Alive and Well").
This is especially the case with new or small companies. Traditional advertising can break the bank before anybody knows or trusts you. Articles, on the other hand, have the power to educate your audience, build your credibility and your brand, while costing you nothing but time.
Article Marketing Advantage #5 - Versatility
The no-cost nature of article marketing lets you experiment freely with different tactics. You could write articles around key search phrases to increase your website traffic. You could introduce a topic and then promote a book or e-course that delivers the topic in full. You can do a number of things you couldn’t do with traditional advertising.
Article Marketing Advantage #6 - Website Traffic
Article marketing can increase your website traffic in two ways. First, when you publish articles online (and those articles get published on other websites and blogs), you increase your audience. And if you've included a link to your website within each article, readers can easily find you.
Also, because you've written your article with pre-selected search engine phrases in mind, there's a strong chance prospects will find the article directly, by using search engines to find information relevant to your article's title and theme. Beware of the 'Changing of the Guard'
"Its never lonely at the top of an IT organization, primarily because the IT Director is never there."
- Bryce's LawINTRODUCTIONIn past bulletins, I have discussed how the corporate culture can be greatly influenced by the "Top Dog," meaning the head of the company. There are also subordinate "Top Dogs" who lead departments and their influence is limited only by what is allowed by their superior. This can be considerable if departments or divisions operate autonomously and inevitably results in subcultures that often operate at odds with 4 - Effect
Articles do not interrupt people the way ads do. Good articles are helpful. Good ads are still only ads. People are also learning how to ignore ads, evidenced by the declining effectiveness of the advertising industry (many of whom are scrambling to write "white papers" with titles such as "Advertising: Alive and Well").
This is especially the case with new or small companies. Traditional advertising can break the bank before anybody knows or trusts you. Articles, on the other hand, have the power to educate your audience, build your credibility and your brand, while costing you nothing but time.
Article Marketing Advantage #5 - Versatility
The no-cost nature of article marketing lets you experiment freely with different tactics. You could write articles around key search phrases to increase your website traffic. You could introduce a topic and then promote a book or e-course that delivers the topic in full. You can do a number of things you couldn’t do with traditional advertising.
Article Marketing Advantage #6 - Website Traffic
Article marketing can increase your website traffic in two ways. First, when you publish articles online (and those articles get published on other websites and blogs), you increase your audience. And if you've included a link to your website within each article, readers can easily find you.
Also, because you've written your article with pre-selected search engine phrases in mind, there's a strong chance prospects will find the article directly, by using search engines to find information relevant to your article's title and theme. The Internet Marketing Numbers Game
Many people believe that they know the Internet marketing numbers game, but then find that they are gaining no ground with their search engine optimization (SEO) campaign. Internet marketing is a very competitive market, so it’s essential that you know how to play the Internet marketing numbers game. If you ask 10 different internet marketing gurus about the best way to get Internet marketing results, you could get 11 different answers.The best way to approach an online business is the same way as you do with a traditional business. With traditional businesses iphrases to increase your website traffic. You could introduce a topic and then promote a book or e-course that delivers the topic in full. You can do a number of things you couldn’t do with traditional advertising.
Article Marketing Advantage #6 - Website Traffic
Article marketing can increase your website traffic in two ways. First, when you publish articles online (and those articles get published on other websites and blogs), you increase your audience. And if you've included a link to your website within each article, readers can easily find you.
Also, because you've written your article with pre-selected search engine phrases in mind, there's a strong chance prospects will find the article directly, by using search engines to find information relevant to your article's title and theme.
Conclusion
Articles can make an excellent addition to your real estate marketing program. They can help you build a strong Web presence, position yourself as an authority, and reach a large but targeted audience -- and with not cost but time and effort. Can advertisements do all that?
* Copyright 2006, Brandon Cornett. You may republish this article in its entirety, provided you leave the byline, author's note and website hyperlink intact.
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