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Added for You - Deadly Online Marketing Mistakes You Must Avoid
Consider the following story, not as a paradigm for business ethics, but as a template for the cultivation of an adventurous spirit. We are the product of our parents and their parents. Our children's entrepreneurial success is largely in our hands.With bold and bloody hands, the Nordic chieftain took me up. Well, not me, but my progenitor, full 40 rungs below me on the ladder. He solemnly squeeze-shut his eyes to recite the ancient, potent lay:May thou, and thy sons after thee, ever wield the steely sword
Most online businesses fall into one major module - "The Killer Sales Copy Module". Your main page MUST contain a killer sales copy that converts hits into actual SALES.
You website's sales copy plays a big role in your sal
Many business owners and managers seem to fall into one of two categories. Either they dislike meetings because they always seem to drag on senselessly forever, or they think meetings are so unproductive, they simply avoid them.Over the years, I’ve spent many hours in both productive and unproductive meetings. As I sift through this history, I’ve been driven to improve meetings both in organizations I’ve led, as well as for those my clients are in charge of. Through I combination of experience and research, I’m going to provide a summary of wha
It doesn't matter if you're an affiliate or you sell your own products, if you're serious to make substantial income online, you MUST learn to avoid these FATAL marketing mistakes by applying the POWERFUL online marketing techniques you're about to discover. So here we go...
Deadly Mistake #1: Not Addressing Your Target Market
This is essential in every aspect of your business promotion, it is reflected in your ads, your advertising techniques, your website's copy, your follow-up, etc.
If your ads are NOT addressing your target market, you might get lots of traffic, but too few sales, because those who click-through your ad did NOT have a clear idea what you're offering and whether it answers their needs.
You might be telling yourself that lots of traffic sounds a pretty good deal anyway...
No it's NOT...
Think of pay-per-click search engines, getting lots of traffic from them means getting lots of clicks, which means you're paying MORE. Providing that those clicks didn't come from your target market, because your ad didn't convey a clear message about your offer, you're blowing your money away!
This is true also for other kinds of promotions. Would you publish an ad for your online business in a high traffic, well-known website BUT doesn't relate to yours?
You are loosing lots of money by doing so!
Deadly Mistake #2: No Killer Sales Copy
A very wide online marketers complaint: "I have lots of traffic, but too few sales". So you use pay-per-click search engines, you buy ads in ezines, which are two great ways to get targeted traffic, but those who visit your website leave as fast as they come, eventually, you're loosing money.
Most online businesses fall into one major module - "The Killer Sales Copy Module". Your main page MUST contain a killer sales copy that converts hits into actual SALES.
You website's sales copy plays a big role in your sal
I am sure that, someone somewhere, has made SOME money in less than an hour whilst sat in their underwear.How much money I don't know, but I would hazard a guess at not a lot.I can think of one way to do it, and that is to take some photo's of yourself and upload them to any willing adult site that will pay you for them.I am not speaking from experience here and my advice comes with a very broad disclaimer.Obviously, you may not get the same results as the author (if he did try it!) because he is drop dead gorgeous and gods gi
Deadly Mistake #1: Not Addressing Your Target Market
This is essential in every aspect of your business promotion, it is reflected in your ads, your advertising techniques, your website's copy, your follow-up, etc.
If your ads are NOT addressing your target market, you might get lots of traffic, but too few sales, because those who click-through your ad did NOT have a clear idea what you're offering and whether it answers their needs.
You might be telling yourself that lots of traffic sounds a pretty good deal anyway...
No it's NOT...
Think of pay-per-click search engines, getting lots of traffic from them means getting lots of clicks, which means you're paying MORE. Providing that those clicks didn't come from your target market, because your ad didn't convey a clear message about your offer, you're blowing your money away!
This is true also for other kinds of promotions. Would you publish an ad for your online business in a high traffic, well-known website BUT doesn't relate to yours?
You are loosing lots of money by doing so!
Deadly Mistake #2: No Killer Sales Copy
A very wide online marketers complaint: "I have lots of traffic, but too few sales". So you use pay-per-click search engines, you buy ads in ezines, which are two great ways to get targeted traffic, but those who visit your website leave as fast as they come, eventually, you're loosing money.
Most online businesses fall into one major module - "The Killer Sales Copy Module". Your main page MUST contain a killer sales copy that converts hits into actual SALES.
You website's sales copy plays a big role in your sal
Would you rather have one good client paying you five thousand dollars per month or ten smaller clients paying you five hundred dollars each per month? Here are two good reasons for choosing multiple clients over just one client.1. Avoid Dependence on One ClientDon't put all your eggs in one basket. If you have only one major client and lose them, you have zero income overnight.Knowing that they are your sole (or main) source of income, some clients will make some unfair, unreasonable demands of you. They can get away with i
You might be telling yourself that lots of traffic sounds a pretty good deal anyway...
No it's NOT...
Think of pay-per-click search engines, getting lots of traffic from them means getting lots of clicks, which means you're paying MORE. Providing that those clicks didn't come from your target market, because your ad didn't convey a clear message about your offer, you're blowing your money away!
This is true also for other kinds of promotions. Would you publish an ad for your online business in a high traffic, well-known website BUT doesn't relate to yours?
You are loosing lots of money by doing so!
Deadly Mistake #2: No Killer Sales Copy
A very wide online marketers complaint: "I have lots of traffic, but too few sales". So you use pay-per-click search engines, you buy ads in ezines, which are two great ways to get targeted traffic, but those who visit your website leave as fast as they come, eventually, you're loosing money.
Most online businesses fall into one major module - "The Killer Sales Copy Module". Your main page MUST contain a killer sales copy that converts hits into actual SALES.
You website's sales copy plays a big role in your sal
Let’s face it, good customer service can make or break a company. Even if the product is top-notch, if the sales representatives don’t have great customer service skills, it doesn’t matter. Customer service should be a number one priority to any business.But how do you train sales staff to be good at customer service? Customer service involves many things. It requires a great attitude, a knowledge of the business, and a real desire to help the customer get what they want, and provide it in a manner that is positive so that they come back and refer
This is true also for other kinds of promotions. Would you publish an ad for your online business in a high traffic, well-known website BUT doesn't relate to yours?
You are loosing lots of money by doing so!
Deadly Mistake #2: No Killer Sales Copy
A very wide online marketers complaint: "I have lots of traffic, but too few sales". So you use pay-per-click search engines, you buy ads in ezines, which are two great ways to get targeted traffic, but those who visit your website leave as fast as they come, eventually, you're loosing money.
Most online businesses fall into one major module - "The Killer Sales Copy Module". Your main page MUST contain a killer sales copy that converts hits into actual SALES.
You website's sales copy plays a big role in your sal
While a picture may say a thousand words, the pictures you see in some printed newsletters -- unfortunately -- say a thousand words of gibberish.Why are so many pictures not up to scratch? First, it's difficult to get high-quality photography -- unless you've got a big budget or you know where to go.Second, it's hard to get pictures to look right in print if you're not an expert with image manipulation software such as Photoshop. You've probably seen printed images that are blurred our 'blocky' -- that's often because they are not created a
Most online businesses fall into one major module - "The Killer Sales Copy Module". Your main page MUST contain a killer sales copy that converts hits into actual SALES.
You website's sales copy plays a big role in your sales conversion ratio, it can make OR break your online business.
Deadly Mistake #3: No Tracking
For ANY marketing campaign you'll ever run, you MUST track how well your ads are pulling, or you're just "shooting in the dark" hopping "it will work", losing time AND money.
By tracking you'll know how compelling your ads or your sales copy are, which ezines or websites are worth your time and money and which are NOT, etc.
Deadly Mistake #4: No Follow-up
Those who reach your website, might not be eager to buy from you immediately, for lots of reasons you can think of...
But once the time comes, your product should be right in front of them. This can be done by following-up...
Grab your visitors' emails, build your mailing list, and follow-up providing more information about your products, benefits, incentives, and special offers. You'll also be able to sell other products to existing customers (your backend market).
Deadly Mistake #5: Not Analyzing Your Keywords
Knowing the right keywords, those that relate to your target market, can make you a fortune...
Bidding on the right keywords in pay-per-click search engines, can saves you lots of money. Instead of paying dollars (!) per click you would be paying couple of cents.
Embedding the right keywords in your website's content, your articles, reports, etc. can get you a higher search engines ranking.
Deadly Mistake #6: Not Utilizing The Real Power of Internet
The REAL power of the internet is... "Automation".
Automation is a VERY important word. Utilizing it, your business will work for YOU 24/7, you'll be able to follow-up with customers, visitors, sell backend products and make more sales automatically! Othe
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