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Added for You - Four Ways to Acquire Existing and New Customer Information
Affiliate Marketing - 3 Tips for Successful Affiliate Marketing ad on your website. Examples of free downloads include:Many affiliate marketers are constantly looking for the successful product that provides the most income.Sometimes we think that there is some magic formula that is readily available. In reality, it is more complex than that. What we need is to adopt solid marketing practices that have been proven over years. There are some tactics that have always worked and continue to work for dedicated online marketers. Use these top three marketing tips and you will be able to increase your sales, allowing you to succeed and survive in the competitive world of affiliate marketing.What are these three tactics?1. Use a unique web page to promote each separate product you are marketing. Do not lump all your products together on the same page in order to save money on web hosting or domain names. It is best to have a site focusing on each and every product separately, without distractions.Always include pro White papers or research reports. These reports usually show industry trends, comparisons between various problems and solutions, and other industry-specific findings. Sites that offer these reports often suggest that visitors download these items to learn about the latest trends in their industry. A short manual or ebook. These may be offered by any industry and adapted accordingly. For instance, a pet-supply store might offer a pet-care guide in the form of a medium-sized pamphlet or an online version of the work, known as an ebook. A special report. Special reports are usually reviews or overviews of certain topics. Examples of downloadable special reports include things like a review of audio equipment provided by an audio/video shop, or a report exploring the importance of long-term care insurance authored by an insurance agent or agency. A coupon. You’re familiar with coupons – certi Love My Dentist If you already have a retail store, you have many opportunities to connect with existing and potential customers and acquire their information for marketing. When you expand this storefront to the Internet, your opportunities mount even further. Gathering customer information allows you to continually reach your customers and prospects, either through online or offline marketing campaigns.I love my dentist! When is the last time you could say that about yours?True, dentists do tend to get a bad rap (remember Steve Martin's sadistic character in the movie, Little Shop of Horrors?). But even real-life visits to the dentist aren't high on the list of relaxing things to do.So what does my dentist have to do with marketing? Everything. And the reasons why my dentist has more private pay clients than they can handle and is a referral-receiving machine, are marketing lessons we can all take to the bank.This is not so much about how to market a dental practice, as it is an illustration of how smart marketing strategy can permeate every aspect of a busy professional service firm.During my last appointment, Dr. Penski and I talked about her practice and approach to marketing. Here's what I learned:Clear Positioning:Fresh out of Georgetown Depending on your business, you may want to send regular newsletters, monthly email specials, calendar events, postcards, or catalogs to current and potential customers. The more information you collect about each patron, the greater impact your marketing efforts can make, the stronger understanding you’ll have about your customers, and the better you’ll be able to serve them. Before you begin building a database of existing and potential customers, make sure that you understand the basics behind protecting and ensuring their privacy. Businesses need to build customer trust and protect the data they’ve gathered. Make sure your new contacts are fully aware of the ways you’ll use their data, regardless of how you collect their information. The best way to do this is by instituting a “privacy policy.” A privacy policy simply explains to your database what you’ll do with their personal information. Depending on your budget, you can either use a free policy wizard to create a basic privacy policy for you, like the one at p3pwiz.com, or you can hire a copywriter or an attorney to develop a more complex policy for you, but this is usually only necessary for very large corporations that sell products online, offer password-restricted user functions, or deliver other advanced features on their website. Some questions to address when creating your Privacy Policy include: * Do you, or will you ever share or sell customer information with outside parties? * If you do sell their information, who will you sell it to and what will they use it for – contests, advertising, simple sales, or order processing? * If you use customer information to send promotions out, how frequently can they expect these? * What should your customers do if they want to opt-out from mailings in the future? Proactively addressing your customer’s potential questions builds trust and confidence and keeps you compliant with growing federal privacy legislation. For more information on privacy, your responsibilities when collecting data from minors, or securing financial information, visit the Federal Trade Commission’s online resource on the subject (http://ftc.gov/privacy/). If you collect customer information online, post your detailed privacy policy on an easily-accessible page on your website and ask those giving you their information to read it. If you gather information at your store, keep your privacy policy posted in plain site near your sign-up mechanism, put pamphlets that customers can take with them somewhere by the sign-up mechanism, or be prepared to brief the customer before taking their information. Once your privacy policy is in place, you can start building your contact list. Here are four quick and easy ways to gather new customer information, both online and off: 1. Add an “opt-in” mailing-list sign-up or newsletter subscription to your website. Opt-in means that the person is choosing to give you their information. Customers and prospects enjoy receiving valuable information, discounts, newsletters, and “email-only” exclusive offers, so if you position the way you’re going to use their information correctly, they’ll be more willing to give you their information. Give your website visitors the opportunity to opt-in to your promotions, then follow-up with an email marketing campaign every two to four weeks to stay in touch. 2. Offer a free download. A great way to draw interest and gather contact data is by offering a free download on your website. Examples of free downloads include: White papers or research reports. These reports usually show industry trends, comparisons between various problems and solutions, and other industry-specific findings. Sites that offer these reports often suggest that visitors download these items to learn about the latest trends in their industry. A short manual or ebook. These may be offered by any industry and adapted accordingly. For instance, a pet-supply store might offer a pet-care guide in the form of a medium-sized pamphlet or an online version of the work, known as an ebook. A special report. Special reports are usually reviews or overviews of certain topics. Examples of downloadable special reports include things like a review of audio equipment provided by an audio/video shop, or a report exploring the importance of long-term care insurance authored by an insurance agent or agency. A coupon. You’re familiar with coupons – certif Benefits Of Working In A Small Company Versus A Corporation and protect the data they’ve gathered. Make sure your new contacts are fully aware of the ways you’ll use their data, regardless of how you collect their information. The best way to do this is by instituting a “privacy policy.”Big companies, or small, both have benefits and disadvantages. Big company may give you a false sense of security. In large companies when they have layoffs, seem to layoff large groups, not just one or two people.The advantage of a big company is you can get lost in the crowd. You do your work, and then you are able to come home and that is it. Then on the other hand a disadvantage, is that being lost in the crowd, you will not get recognition if you are doing a job well done. In most cases the congratulations go through many mouths before ever getting to you and then is never said, usually people forget to thank a whole line of people when they are all directly involved in a project. Most go unnoticed!An advantage to a small company is that you are noticed, but in that it’s a double edged sword, if you do well, or bad, they see it all. You may prefer to be your own boss and work in a small company A privacy policy simply explains to your database what you’ll do with their personal information. Depending on your budget, you can either use a free policy wizard to create a basic privacy policy for you, like the one at p3pwiz.com, or you can hire a copywriter or an attorney to develop a more complex policy for you, but this is usually only necessary for very large corporations that sell products online, offer password-restricted user functions, or deliver other advanced features on their website. Some questions to address when creating your Privacy Policy include: * Do you, or will you ever share or sell customer information with outside parties? * If you do sell their information, who will you sell it to and what will they use it for – contests, advertising, simple sales, or order processing? * If you use customer information to send promotions out, how frequently can they expect these? * What should your customers do if they want to opt-out from mailings in the future? Proactively addressing your customer’s potential questions builds trust and confidence and keeps you compliant with growing federal privacy legislation. For more information on privacy, your responsibilities when collecting data from minors, or securing financial information, visit the Federal Trade Commission’s online resource on the subject (http://ftc.gov/privacy/). If you collect customer information online, post your detailed privacy policy on an easily-accessible page on your website and ask those giving you their information to read it. If you gather information at your store, keep your privacy policy posted in plain site near your sign-up mechanism, put pamphlets that customers can take with them somewhere by the sign-up mechanism, or be prepared to brief the customer before taking their information. Once your privacy policy is in place, you can start building your contact list. Here are four quick and easy ways to gather new customer information, both online and off: 1. Add an “opt-in” mailing-list sign-up or newsletter subscription to your website. Opt-in means that the person is choosing to give you their information. Customers and prospects enjoy receiving valuable information, discounts, newsletters, and “email-only” exclusive offers, so if you position the way you’re going to use their information correctly, they’ll be more willing to give you their information. Give your website visitors the opportunity to opt-in to your promotions, then follow-up with an email marketing campaign every two to four weeks to stay in touch. 2. Offer a free download. A great way to draw interest and gather contact data is by offering a free download on your website. Examples of free downloads include: White papers or research reports. These reports usually show industry trends, comparisons between various problems and solutions, and other industry-specific findings. Sites that offer these reports often suggest that visitors download these items to learn about the latest trends in their industry. A short manual or ebook. These may be offered by any industry and adapted accordingly. For instance, a pet-supply store might offer a pet-care guide in the form of a medium-sized pamphlet or an online version of the work, known as an ebook. A special report. Special reports are usually reviews or overviews of certain topics. Examples of downloadable special reports include things like a review of audio equipment provided by an audio/video shop, or a report exploring the importance of long-term care insurance authored by an insurance agent or agency. A coupon. You’re familiar with coupons – certi Optimizing eBay Searches to Get the Best Results they use it for – contests, advertising, simple sales, or order processing?eBay is the world's largest online auction site, with over a billion new listings in 2006. Finding exactly what you want can sometimes be a nightmare. There are many ways you can compose your search keywords, and filter the results to give you the best results, so you can get the best bargains. Your goal should be to get the highest number of relevant results in your searches, so that you can either bid on, or purchase the item you're looking for at the cheapest price. Unfortunately it is not always easy to zero in on exactly the item you are looking for. Many auction titles that are not exactly what you are looking for may contain the keywords that you have chosen to search on. Also, many sellers use the strategy that if you are looking for one item, you may also be interested in similar items. In a search for a 1969 red corvette you may get back results such as: jacket with * If you use customer information to send promotions out, how frequently can they expect these? * What should your customers do if they want to opt-out from mailings in the future? Proactively addressing your customer’s potential questions builds trust and confidence and keeps you compliant with growing federal privacy legislation. For more information on privacy, your responsibilities when collecting data from minors, or securing financial information, visit the Federal Trade Commission’s online resource on the subject (http://ftc.gov/privacy/). If you collect customer information online, post your detailed privacy policy on an easily-accessible page on your website and ask those giving you their information to read it. If you gather information at your store, keep your privacy policy posted in plain site near your sign-up mechanism, put pamphlets that customers can take with them somewhere by the sign-up mechanism, or be prepared to brief the customer before taking their information. Once your privacy policy is in place, you can start building your contact list. Here are four quick and easy ways to gather new customer information, both online and off: 1. Add an “opt-in” mailing-list sign-up or newsletter subscription to your website. Opt-in means that the person is choosing to give you their information. Customers and prospects enjoy receiving valuable information, discounts, newsletters, and “email-only” exclusive offers, so if you position the way you’re going to use their information correctly, they’ll be more willing to give you their information. Give your website visitors the opportunity to opt-in to your promotions, then follow-up with an email marketing campaign every two to four weeks to stay in touch. 2. Offer a free download. A great way to draw interest and gather contact data is by offering a free download on your website. Examples of free downloads include: White papers or research reports. These reports usually show industry trends, comparisons between various problems and solutions, and other industry-specific findings. Sites that offer these reports often suggest that visitors download these items to learn about the latest trends in their industry. A short manual or ebook. These may be offered by any industry and adapted accordingly. For instance, a pet-supply store might offer a pet-care guide in the form of a medium-sized pamphlet or an online version of the work, known as an ebook. A special report. Special reports are usually reviews or overviews of certain topics. Examples of downloadable special reports include things like a review of audio equipment provided by an audio/video shop, or a report exploring the importance of long-term care insurance authored by an insurance agent or agency. A coupon. You’re familiar with coupons – certi Get the Best Out of Your eBay Auctions e with them somewhere by the sign-up mechanism, or be prepared to brief the customer before taking their information.You can’t just throw up an eBay listing and expect it to be successful - or in other words - successful as it SHOULD be. There is competition for every single item that you may think you can put up for. Think you’ve got the secret product that no one has thought of yet - think again. You could probably find my 3rd grade pair of underwear that someone dug out of my trash on there… It’s that competitive.So if your just going to throw something up and not put the time and research it takes to making your eBay listing as successful as possible then you might as well go flush a $20 bill down your toilet. There are simple steps that you should follow every single time you start up an eBay listing. It should be a routine thing you do, other wise your wasting your eBay products! These steps are as followed:1. The first thing you should do before you even think about listing your eBay product is RESEARCH, RESEARCH, Once your privacy policy is in place, you can start building your contact list. Here are four quick and easy ways to gather new customer information, both online and off: 1. Add an “opt-in” mailing-list sign-up or newsletter subscription to your website. Opt-in means that the person is choosing to give you their information. Customers and prospects enjoy receiving valuable information, discounts, newsletters, and “email-only” exclusive offers, so if you position the way you’re going to use their information correctly, they’ll be more willing to give you their information. Give your website visitors the opportunity to opt-in to your promotions, then follow-up with an email marketing campaign every two to four weeks to stay in touch. 2. Offer a free download. A great way to draw interest and gather contact data is by offering a free download on your website. Examples of free downloads include: White papers or research reports. These reports usually show industry trends, comparisons between various problems and solutions, and other industry-specific findings. Sites that offer these reports often suggest that visitors download these items to learn about the latest trends in their industry. A short manual or ebook. These may be offered by any industry and adapted accordingly. For instance, a pet-supply store might offer a pet-care guide in the form of a medium-sized pamphlet or an online version of the work, known as an ebook. A special report. Special reports are usually reviews or overviews of certain topics. Examples of downloadable special reports include things like a review of audio equipment provided by an audio/video shop, or a report exploring the importance of long-term care insurance authored by an insurance agent or agency. A coupon. You’re familiar with coupons – certi Guidelines For Completing A Transaction On EBay ad on your website. Examples of free downloads include:Completing your eBay purchase couldn't be any simpler and easier. There are various ways to make payments on eBay. From credit cards, postal orders to bank drafts, cheques to e-cheques, these are all accepted on eBay.Every seller on eBay has their own preferred methods of accepting payments, so it's always a good practice to check what payment methods are accepted by a seller before you conduct any form of transaction with them.Make it easy and simple for both parties, you might be paying for only one item, but remember some sellers have to deal with numerous buyers, i know it's not your problem, but help them out and you'll have your item shipped quickly.EBay recommends using paypal to make payments, but most people hate the idea of having to register with paypal in order to make a payment. Paypal is the favourite method of payment for most buyers though because paypal offers free protection, up to White papers or research reports. These reports usually show industry trends, comparisons between various problems and solutions, and other industry-specific findings. Sites that offer these reports often suggest that visitors download these items to learn about the latest trends in their industry. A short manual or ebook. These may be offered by any industry and adapted accordingly. For instance, a pet-supply store might offer a pet-care guide in the form of a medium-sized pamphlet or an online version of the work, known as an ebook. A special report. Special reports are usually reviews or overviews of certain topics. Examples of downloadable special reports include things like a review of audio equipment provided by an audio/video shop, or a report exploring the importance of long-term care insurance authored by an insurance agent or agency. A coupon. You’re familiar with coupons – certificates that consumers can redeem for discounts on certain products and services. Clothing stores, pharmacies, and just about any other retailer can offer downloadable coupons or rebates for customers, and various service providers can also integrate coupons into their marketing mix. When your visitor requests this download, send them to a new web page where they’ll fill out a short registration process. When visitors are focused on downloading a free item at the end of the registration process, they’ll offer information freely. 3. Put an email sign-up sheet or book near the cash register. Many walk-in visitors would love to receive exclusive promotions, discounts, or special offers, but will forget to sign up if they have to visit your website when they return home. Popular clothing shops will often put a mailing list sign-up sheet or book next to the cash register and ask each customer if they’d like to put their email address on the list as they’re checking out. And restaurants will often use the “fishbowl” approach – they’ll ask customers to drop in a business card into a fishbowl or a similar container to win a free drink, appetizer, or lunch. If you offer a good incentive, customers will have a receptive disposition and won’t thing twice about giving you their information. 4. Include a tell-a-friend option on your website and email promotions. Word-of-mouth advertising is one of the most valuable customer-acquisition methods. When friends recommend an product or service to a friend, that referral holds much more weight than if a business alone boasted about its benefits. Let your website visitors or email promotion recipients tell their friends about you. This system can have a powerful, domino effect. To add this promotion’s function, ask your web designer to include the program on your website or do it yourself by using a free, tell-a-friend service like Refer A Friend. It’s easy to leverage the strength of your online and walk-in traffic and encourage each visitor to join your contact database. These people have already shown interest in your products or services in one form or another – either by visiting your web site or your store. When you implement one or more of these strategies you’ll be on the path to building a strong, targeted contact list of current and potential customers that are eager to buy your product. Once you establish consistent communication with those people you’ll be able to watch your bottom line grow exponentially. Copyright 2005 Tom Swanson
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