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Added for You - Marketing Optimization 101 for Blogs
The key elements of matrix marketing have always SEEMED like a great way to create a successful perpetual income. But whenever that blueprint has been transferred to real life, some unforeseen element causes it to fail. Why?That's the question Thom Thompson of Our Power Forced Matrix (OPFM), asked himself. Before he began OPFM, he was an instructor in internet marketing and knew more about the dynamics of successful marketing than most gurus. He, like so many others, scratched his head at the theories, seaching for a clue to the matrix puzzle.BACKGROUND Matrix marketing is another term for Multi-Level Marketing (MLM), the pyramid-like concept of expotential growth that occurs when a company offers incentives to those who bring in new marketers. Marketer -A-, for instance, earns a percentage of the income for every other marketer that joins the sales team through him or his links. Those mark
4. EXPLAIN RSS
Most internet users still do not know what RSS is or how to use it, and consequently the RSS buttons on your blog mean absolutely nothing to them.
To overcome this problem, create a special RSS presentation page and link to it next to the RSS subscribe button. On that page explain:
- What RSS is
- How the visitor will benefit from using RSS
- Where they can get a free RSS aggregator (recommend one yourself!)
- How they can install it (provide step-by-step instructions)
- How they can subscribe to your RSS feeds
- Why they should subscribe to your own RSS feeds
Then, on this same page, includ
As I have often discussed elsewhere, before blogs came along, I was able to make money fast online without a web site and using only articles posted at other people's high traffic sites.Key word rich articles posted at web sites and articles directories all over the World Wide Web are akin to having many high traffic mini sites pointing at your site. Using articles in this way is a license to print money and you can make a lot of money very fast.When I used to make money fast without a web site, in the days that blogs had not yet arrived, the resource box that I used to include at the bottom of the article contained an invitation for the reader to subscribe to my email newsletter. In this way I was able to build up a huge opt-in email list which I used to promote a lot of things and was an excellent way for me to make money fast from my articles marketing campaign.The other thing that I had in
Blogs may be Web 2.0, but bloggers should not ignore some of the good old internet direct marketing tactics that have been working for marketers online almost for a decade or more.
Here are the absolute 101 basics you really shouldn't ignore ...
1. DON'T FORGET E-MAIL DELIVERY
Bloggers are often abandoning or completely ignoring e-mail as a tool to deliver their content to their readers. As an RSS evangelist I certainly believe in using RSS to get your content to the world, but only as a supplement to e-mail delivery.
While RSS provides us with many unique benefits, it is yet to reach mainstream adoption. Until it does, marketers and publishers should not even consider abandoning e-mail delivery, or risk ignoring most of their potential readership.
If you're still wondering why you need e-mail, consider the potential you might be wasting without it. Someone visits your blog, likes the content and would like to be notified as new content of interest becomes available, and he does not know what RSS is or even care. If you fail to capture his e-mail address and consent at that exact moment, he might never again return to your site, either because he forgets about it or because dozens of other sites capture his interest even before the next day.
2. E-ZINE PUBLISHING IS STILL A MUST
Publishing a blog is not a replacement for an e-zine. If nothing else, publish a weekly or monthly e-zine of your top blog posts, available in a single easy-to-consume format.
Some simply do not have the time to watch your blog regularly and others will only want to receive a quick summary to get only your best and most crucial content. Publishing an e-mail e-zine will do that for you, giving you the opportunity to communicate with the widest possible long-term audience for your blog.
3. E-MAIL AND RSS SUBSCRIPTIONS
Providing e-mail (e-zine) and RSS subscriptions is important to the success of any blog. But neither of these will do you much good if your visitors don't actually see them and if you don't give them enough incentive to subscribe.
Foremost, display your e-mail e-zine and RSS subscriptions information at the top of your blog, instead of somewhere far down where no one will see them.
And second, use enticing copy to get visitors to subscribe. Briefly explain the benefits of subscribing, what kind of content they can expect to receive, and also do not forget about your privacy disclaimer, calming potential subscribers that you will never abuse their personal information.
4. EXPLAIN RSS
Most internet users still do not know what RSS is or how to use it, and consequently the RSS buttons on your blog mean absolutely nothing to them.
To overcome this problem, create a special RSS presentation page and link to it next to the RSS subscribe button. On that page explain:
- What RSS is
- How the visitor will benefit from using RSS
- Where they can get a free RSS aggregator (recommend one yourself!)
- How they can install it (provide step-by-step instructions)
- How they can subscribe to your RSS feeds
- Why they should subscribe to your own RSS feeds
Then, on this same page, include
What is the best way to advertise a mobile oil change business if you want to get 80 percent of your customers to come from corporate parking lots and fleets of vehicles and only 20 percent of your customers to come from residential services.Sure, direct mail will work for the residential part of your business but if it is only 20 percent of your market mix then how will you advertise to get to do oil changes on all the fleets in your community and how will you reach all of the corporations in the area so that they will allow you on their property to change the oil for employees while they work?There are a couple of things you can do which have worked good for our company; Oil Change Guys.com and those include putting a flyer insert into the Chamber of Commerce newsletter, which is a bright color and a half sheet of paper with your phone number in bold at the top. Another way to get to the corporation
While RSS provides us with many unique benefits, it is yet to reach mainstream adoption. Until it does, marketers and publishers should not even consider abandoning e-mail delivery, or risk ignoring most of their potential readership.
If you're still wondering why you need e-mail, consider the potential you might be wasting without it. Someone visits your blog, likes the content and would like to be notified as new content of interest becomes available, and he does not know what RSS is or even care. If you fail to capture his e-mail address and consent at that exact moment, he might never again return to your site, either because he forgets about it or because dozens of other sites capture his interest even before the next day.
2. E-ZINE PUBLISHING IS STILL A MUST
Publishing a blog is not a replacement for an e-zine. If nothing else, publish a weekly or monthly e-zine of your top blog posts, available in a single easy-to-consume format.
Some simply do not have the time to watch your blog regularly and others will only want to receive a quick summary to get only your best and most crucial content. Publishing an e-mail e-zine will do that for you, giving you the opportunity to communicate with the widest possible long-term audience for your blog.
3. E-MAIL AND RSS SUBSCRIPTIONS
Providing e-mail (e-zine) and RSS subscriptions is important to the success of any blog. But neither of these will do you much good if your visitors don't actually see them and if you don't give them enough incentive to subscribe.
Foremost, display your e-mail e-zine and RSS subscriptions information at the top of your blog, instead of somewhere far down where no one will see them.
And second, use enticing copy to get visitors to subscribe. Briefly explain the benefits of subscribing, what kind of content they can expect to receive, and also do not forget about your privacy disclaimer, calming potential subscribers that you will never abuse their personal information.
4. EXPLAIN RSS
Most internet users still do not know what RSS is or how to use it, and consequently the RSS buttons on your blog mean absolutely nothing to them.
To overcome this problem, create a special RSS presentation page and link to it next to the RSS subscribe button. On that page explain:
- What RSS is
- How the visitor will benefit from using RSS
- Where they can get a free RSS aggregator (recommend one yourself!)
- How they can install it (provide step-by-step instructions)
- How they can subscribe to your RSS feeds
- Why they should subscribe to your own RSS feeds
Then, on this same page, includ
Stock certificates are proof of ownership of shares in a corporation. They signify that the holder of stock certificates has an ownership or equity in a corporation and they convey certain rights and privileges to the person who holds them. One of those benefits is to be able to attend an annual general meeting or the corporation, to vote on shareholder propositions, to vote for the officers of the corporation and to ask questions of the management of the corporation about any of their actions regarding the company.Ownership in a corporation is divided up into shares and each corporation will decide how many shares to issue and the price they will sell their shares in the marketplace. When person buys stock in a company they are used stock certificates in the value of their shares in the corporation. Only companies that are registered as corporations have the right to sell stocks and issue stock certificates
2. E-ZINE PUBLISHING IS STILL A MUST
Publishing a blog is not a replacement for an e-zine. If nothing else, publish a weekly or monthly e-zine of your top blog posts, available in a single easy-to-consume format.
Some simply do not have the time to watch your blog regularly and others will only want to receive a quick summary to get only your best and most crucial content. Publishing an e-mail e-zine will do that for you, giving you the opportunity to communicate with the widest possible long-term audience for your blog.
3. E-MAIL AND RSS SUBSCRIPTIONS
Providing e-mail (e-zine) and RSS subscriptions is important to the success of any blog. But neither of these will do you much good if your visitors don't actually see them and if you don't give them enough incentive to subscribe.
Foremost, display your e-mail e-zine and RSS subscriptions information at the top of your blog, instead of somewhere far down where no one will see them.
And second, use enticing copy to get visitors to subscribe. Briefly explain the benefits of subscribing, what kind of content they can expect to receive, and also do not forget about your privacy disclaimer, calming potential subscribers that you will never abuse their personal information.
4. EXPLAIN RSS
Most internet users still do not know what RSS is or how to use it, and consequently the RSS buttons on your blog mean absolutely nothing to them.
To overcome this problem, create a special RSS presentation page and link to it next to the RSS subscribe button. On that page explain:
- What RSS is
- How the visitor will benefit from using RSS
- Where they can get a free RSS aggregator (recommend one yourself!)
- How they can install it (provide step-by-step instructions)
- How they can subscribe to your RSS feeds
- Why they should subscribe to your own RSS feeds
Then, on this same page, includ
It goes against the grain, especially for those of us used to “business at the speed of light.” But bear with me. I’m not trying to teach you Zen philosophy. But I am going to show you how working backward can move your business forward.Let’s start with a purchase. That’s a great place to be, isn’t it? The moment when your prospect has become your customer. When money changes hands and your widget or service finds a new home. It’s beautiful.But what got your customer to this point?I can actually hear a few of you saying, “Who cares? All that matters is that she’s here.” Well, that attitude may work for a garage sale. Or even a going out of business sale. But if you want more customers, and more moments like this one, it really helps to know what got us here.So you can do it all over again.Go ahead and ask her some questions. Get her to fill out a survey. Analyze your web logs. Act
Providing e-mail (e-zine) and RSS subscriptions is important to the success of any blog. But neither of these will do you much good if your visitors don't actually see them and if you don't give them enough incentive to subscribe.
Foremost, display your e-mail e-zine and RSS subscriptions information at the top of your blog, instead of somewhere far down where no one will see them.
And second, use enticing copy to get visitors to subscribe. Briefly explain the benefits of subscribing, what kind of content they can expect to receive, and also do not forget about your privacy disclaimer, calming potential subscribers that you will never abuse their personal information.
4. EXPLAIN RSS
Most internet users still do not know what RSS is or how to use it, and consequently the RSS buttons on your blog mean absolutely nothing to them.
To overcome this problem, create a special RSS presentation page and link to it next to the RSS subscribe button. On that page explain:
- What RSS is
- How the visitor will benefit from using RSS
- Where they can get a free RSS aggregator (recommend one yourself!)
- How they can install it (provide step-by-step instructions)
- How they can subscribe to your RSS feeds
- Why they should subscribe to your own RSS feeds
Then, on this same page, includ
There is very little difficulty in e mail list marketing if you have the basics down and you know how to learn from your mistakes. Most of us, however, have no clue how to build a list, send the right messages to that list, and make money from that list on a constant basis. We all know the money is really in the list and here are some tips to help you make more money with e mail list marketing.E mail List Marketing Tip #1 – Set up your messages in your autoresponderYou will want to set up a series of 10-15 messages in your autoresponder that will go directly to your subscribers when you want them to. You will want to space them 2-4 days apart so you don’t wear your list out. Make sure that you are only promoting your product in every other message and give them some good content (an article works great) in the other messages.**One quick note before we move on. If you send your list article
4. EXPLAIN RSS
Most internet users still do not know what RSS is or how to use it, and consequently the RSS buttons on your blog mean absolutely nothing to them.
To overcome this problem, create a special RSS presentation page and link to it next to the RSS subscribe button. On that page explain:
- What RSS is
- How the visitor will benefit from using RSS
- Where they can get a free RSS aggregator (recommend one yourself!)
- How they can install it (provide step-by-step instructions)
- How they can subscribe to your RSS feeds
- Why they should subscribe to your own RSS feeds
Then, on this same page, include the links to all of your RSS feeds.
5. TOP CONTENT
If you update your blog frequently, your less recent top content keeps being pushed down and down, where most of your blog readers will never bother to look for it.
Overcome this frequent blog problem by creating a list of your top posts, clearly displayed and available from each of your pages. Depending on the topic you cover, you might want to place these headlines as close to the top of your blog as possible, in order to quickly entice your new visitors to start reading the best of what you have to offer and then use this content to convert them to loyal readers and subscribers.
6. THE HEADLINE
The site or blog headline will tell your visitors what to expect from reading your blog and will answer their key question: "What's in it for me?"
Make sure that your blog headlines gives this reason and the story inviting enough for your readers to keep reading.
7. LEAD YOUR VISITORS TO YOUR MDA
MDA is the Most Desired Action you want your visitors to take on your site, ranging from a subscription to your e-zine to requesting more information about your services or ordering your product / getting more information about it.
Your blog will be of great help in this area, but only if you actually lead your visitors to this action. Putting this information in your menu simply is not enough.
Experiment putting some copy for your MDA directly below each blog post (on your permanent blog post archives pages) and also prominently in your left- or right-hand columns.
If you're providing multiple services or products, promote each of them next to the appropriate posts, based on post topics.
And yes, this is more important than having dozens of Google AdSense ads on your blog ... if you want to use your blog as part of your marketing mix.
8. LOOK DIFFERENT
Blogs are usually not heavily designed and most of them look exactly the same. While light design is one of the positive sides of blogs, you should invest some effort in making your blog stand-out visually. Don't cram it with design, but still make sure it's different than every other blog in the market.
9. USE YOUR OWN DOMAIN
Having a subdomain.typepad.com type sub-domain might be the easiest choice, but don't forget that your domain name is your permanent online address and part of your online brand.
Consequently, invest a couple of dollars to get your own domain name, to enforce your brand, as well as making it easier for your readers to access your blog.
10. DON'T FORGET YOUR KEYWORDS
What keywords do you want your content and blog to be found under in the search engines?
Don't forget to implement these keywords in the titles and body c
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